Swot Analysis : Swot And Pest Analysis

3013 Words Nov 20th, 2014 13 Pages
This essay will examine SWOT analysis and PEST analysis on how they can benefit an organisation in developing strategy to achieve its goals. Organisations use SWOT analysis as a useful technique to understand their strengths and weaknesses, and also for identifying both opportunities open to them and the threats they face. When this strategy is used in a business context it could have a big impact, it helps them carve a sustainable niche in the market that they operate. When used in a personal context it helps a person develop in the career they chose to their best advantage of their talents, abilities and opportunities. I will explain the strategies that can be used by many organisations in order to keep their businesses running.
SWOT is stand for strengths, weakness, opportunities and threats. Strengths and weakness are internal and opportunities and threats are external. The internal factors are the factor that are identified and are those that are within the control of the business. External factors are the factor that the organisation cannot control (something which is out of their control). External factors is caused outside the business these causes includes competitors for example, if an organisation is small and the larger organisation start to stock the same items as you in same area. PESTEL is simple stand for political, economic, social, technological, environmental and legal. PESTEL are the external factors.

The essay will furthermore look at the management of…

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