Swot Analysis : Telecom Service Provider

We are undergraduate students in the course IT 396-44 Management Information Systems at Monroe College. Professor Asteria Villegas is the instructor for

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  2. Data/Information Resources: Tendem Nonstop; Enscribe DBMS; Sun Microsystems UNIX; Intel Windows; Reducdant leased lines (WAN).

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

Aircel group is an Indian mobile network operator headquartered in Chennai, that provides wireless voice, messaging and data services in India. It is a joint venture between Maxis Communications of Malaysia and Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74%. Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. Aircel Business Solutions (ABS) is the enterprise division of Aircel(B2B), which addresses the telecom requirements of International and Indian markets with an array of industry-leading products and services to various corporate. Aircel Business Solutions is an emerging firm in the field of internet industry. Its range of product and services includes Internet Leased Line (ILL) services, Video conference solutions, Data transfer solutions, Data Connectivity Solutions, BaaS (Backup-as-a-Service) and mobility

The Marketing Mix for Comcast seems to be plain and simple: Grow, grow, grow. Now, all companies have that goal in mind typically, but Comcast is one of the very few that has reached among the highest level a business can get that many even call Comcast a monopoly because of its growth and how it seems to just be taking over the markets (Refer to SWOT Analysis section to see what Comcast leads in). Their Marketing Mix consists of the 4 P’s.

It is a GSM service that provides interactive communication at high speed between its subscribers and applications (making use of a GSM network) . No installations of any application is

As described in figure 1, The strengths and weaknesses of the SWOT analysis are internal factors , and can be controlled directly by the organisation. Elliot, Rundle-Thiele, and Waller (2010) describes these strengths and weaknesses as those attributes of the organisation that can help or hinder in achieving its objectives.  In figure 2, the strengths portrayed for Foxtel in the SWOT analysis are vast in comparison to it’s weaknesses. In particular, the advertisement campaign has been a strength for Foxtel, despite the global financial crisis, Foxtel was able to successfully ‘sail through the storm’ with the help of a brilliant advertising campaign promising viewers to save money with Foxtel (Simon Canning, 2011) .  In contrast, the advertisements are targeted to a specific audience which has left out the aging population of 65 and over, which constitutes 13.5%  of the population as at 30 June 2010 (Australian Bureau of Statistics, 2010), this exclusion is a weakness in its advertising campaign.  In addition to weaknesses, Foxtel has

TELUS is regulated under federal laws by the CRTC. The consequence of regulatory proceedings could have a material impact on operating procedures and profitability, such as wireless consumer legislation and new requirement for Internet frameworks may causes extra timing on license transfer and approval. At the same time, TELUS also have certain power to monitor and control the level of non-Canadian ownership of company’s common share (The Telecommunications Regulations) for the purpose of company protection.

Data/Broadband Offerings. As the communications industry continues to move toward Internet-based technologies that are capable of blending traditional wireline and wireless services, AT&T plans to offer services that take advantage of these new and more sophisticated technologies. In particular, the company intends to continue to focus on expanding its AT&T U-verse high-speed broadband and video offerings, while developing IP-based services that allow customers to unite their home or business wireline services with their wireless service. In addition, this company’s size and leverage ought to allow it to take advantage of a maturing telecommunications space via increased spectrum, capacity, and data services.

Abstract Comcast Corporation (NASDAQ: CMCSA, CMCSK), a company based in Philadelphia primarily provides competitive bundled-package, which consists video, high-speed internet, phone, wireless security and automation services to both residential and commercial customers, with estimated TV-market share of 24% in United States. With the introduction of Xfinity brand services, 80% of Comcast’s revenue is generated from its video services. Comcast’s innovative products/services facilitate current position in market share, however there are dynamic competing market forces like flooding of social medial and new gaming devices that are intensively changing how the American working-class and younger generations watch series of TV programs. Hence this

Product- relates to what type of service is provided by APN and what makes it

AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.

In May 1986 Appex Inc merged with Lunayach communications consultants (LLC), which was specialized in designing and engineering cellular radio networks for cellular companies. After the merger, they became Appex Lunayach Systems Corporation (ALS) and they changed into Appex Corporation in May, 1989. Appex’s developing process is worth noting: first of all, they provided service to cellular carriers to allow them to manage their customer in their “home” and “roam” territories, and turned into intercarriers service (ICS) and cellular management information systems (IS). Secondly, they enlarged their business capital; Appex’s revenues grew 1600% by August 1990 and as did their number of workers (they had 172 employees and recruited 10 new staffs monthly by September 1990).

To offer low-priced fiber-optic network that covers connections to major cities in the US focusing on the internet traffic for service providers and corporations. The plan starting from gathering funding from investors to build up a high capacity fiber-optic network that linked major cities in the US, then cut prices to attract major users of the networks including corporations, Internet service providers like AOL and traditional telecommunications companies.