T-Mobile Executive Summary

Ontela PicDeck creative approach to have cellular customers have the ability to automatically have pictures and videos directly sent to their computer. This reduces time needed and simplifying the strenuous act of doing it manually. The U.S mobile phone service industry earned 150 billion dollars in 2007 and growing. This technology has potential of playing a role in that with critiquing the marketing strategy they have approached the market with. It is essential for a better marketing strategy for Ontela to show customers so they can better understand the benefits and how to efficiently utilize it.

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

People could now go to a cheaper company with the same network they could pay less. This also means that even more people are starting to join T-Mobile. T-Mobile is getting bigger and better. T-Mobile shows this in offers and network upgrades and lower

The advertisement was saying that T mobile double their LTE coverage in the last year, and now they have more LTE coverage than Verizon. Also, T Mobile reaches everyone the do as Verizon.

- Customers can get online or use smartphone application to manage account, pay bills, etc. from anywhere in the world.

With the acquisition, Verizon passes this test easily. Verizon’s 4G LTE is the fastest data network type available in the U. S. While Cingular has a mass following on its wireless network, it is not the fastest. With continuing demand for devices to connect wirelessly increasing consumers’ mobility, Verizon’s prospects grow. Verizon also gains capabilities that enhance its offering with providing services consumers never knew they needed. It goes beyond the unlimited data plans now offered from the original shared plans from the beginning. Thinking beyond consumer needs of tomorrow, but further into the future, Verizon seeks creative ideas by thinking outside the box. It is those paradoxical suggestions, like its 4G LTE, that sustains the organization.

AT&T has been a growing company for more than a century. Their mission is to connect people with their world; everywhere they live and work, and do it better than anyone else (AT&T website). Careful analysis of the organization’s strengths, weaknesses, opportunities, and threats will provide a forecast of the likeliness of the company living up to their mission. Looking at the organizations past and current performance it would be difficult to say if the company can and will live up to such an ambitious mission and whether investing in this company is a sound decision.

T-Mobile has great strength and faced weaknesses but they also have the chance to come across opportunities for advancement. One of T-Mobile’s opportunities is a

Prior to the 21st century, most of the world’s communication was done via telephone or through face-to-face interaction. The advancement of the cell phone, the ease of emailing replaced the standard letter writing or silent immediate communication with texting. The instant access of a camera could capture moments never caught before. No longer did individuals in society have to wait until they arrived home to play video games, they could access their favorites through their phones or tablets. With the beginnings of such companies as US Cellular and Sprint, Verizon Wireless researched the models to analyze successes and failures to devise a business concept that would transcend location and time. Verizon Wireless is one company that is dedicated to “empowering people with revolutionary technology”. Verizon is considered one of the world’s largest cellular phone providers with the highest customer satisfaction rating. The headquarters is located in Basking Ridge, NJ and Verizon employs over 85,000 individuals around the world. The employees are considered one of the company’s greatest assets where each individual’s talent is valued. Employees hold positions in the fields of sales, customer service, management, technology and network positions.

Over the past few years, T-Mobile has done a lot to shake up the mobile industry. They were the first big carrier to do away with contracts, and were one of the first carriers to give customers the ability to buy phones outright through a monthly payment plan that allowed them to upgrade whenever they wanted. On Tuesday Sprint’s latest earnings call confirmed that T-Mobile had officially surpassed Sprint as the third largest mobile carrier in the nation.

Good articulation of a strong and unsatisfied consumer need in the mobile phone network market, which almost makes one want to say “I want this now”!

How would you like to be a part of a phone service that defies the norm? A phone service that gives you a professional yet comfortable environment. This may seem like an imaginary opportunity, however the answer is simply in “America’s Fastest 4G LTE Network”, T-Mobile. T-Mobile is a company which strives to give its customer the best service along with good benefits for their employees. T-Mobile which refers to itself as the Un-carrier aims for customer and employee satisfaction.

The Wireless Segment offers communications products and services, among them wireless voice and data services and equipment sales that are provided to respective consumer, business and to the government in USA. Verizon Wireless has approximately 112.1 million retail connections. It also provides fourth-generation (4G) Long-Term Evolution (LTE) technology and third generation (3G) Evolution-Data Optimized (EV-DO) networks. Its wireless is ranked #1 in USA.The Company offers wireless services on a postpaid and prepaid basis.

Blackberry Limited was framed in 1995 yet was then known as Research in Motion (RIM). A worldwide leader in mobile communications, BlackBerry reformed the versatile business when it was presented in 1999. Today, BlackBerry intends to move the accomplishment of our huge number of clients around the globe by consistently pushing the limits of mobile experiences. Founded in 1985 and situated in Waterloo, Ontario, BlackBerry workplaces are in North America, Europe, Asia Pacific and Latin America. Its texting programming BBM, was propelled in 2005. In the industry of telecommunications, Blackberry has so many competitors; like Apple, and Samsung. Likely they were unable to resist the competition, trends as compared to others. Blackberry operates in mobile industry with different competitors such as Apple, Samsung, and Google which holds high scale of competition which blackberry isn’t able to cope up with. (1)

- In developing the Netphone, Smart has used an ‘agile’ development process. Rather than following the traditional RFI/RFQ ‘waterfall’ software procurement process, Smart has established joint operational and R&D teams with its suppliers. The teams iterate continuously on the Netphone applications through three-month cycles of development, testing and user feedback. - Initial rollout goals are modest, with Smart planning to sell 200,000 Netphones by the end of 2011, with plans to address the mass-market with sub-$100 phones in 2012. - We believe that Smart’s Netphone offers three important lessons for the operator community. First, Smart has focused on its core services (messaging, address book, and mobile money), leaving all other applications to business partners. Second, rather than use the traditional RFI/RFQ software procurement process, Smart has pursued an ‘agile’ development process with three-month develop-learn-fix cycles. Third, over-theair software updates mean new services can reach Smart’s entire base of deployed Netphones faster.