Swot Analysis of Delta Airlines

Delta’s Management team is seeking to strengthen the company’s market and financial position by proposing to acquire American Airlines. An assessment of American Airlines business operations, its resources and environment will identify the company’s operational and financial strengths, weaknesses, possible opportunities and threats. This will enable Delta to recognize the best strategy to create the most effective synergy for this acquisition. Evaluating the SWOT analysis on American Airlines is a core requirement and a key step to assessing the feasibility of the acquisition; detecting its operational and financial factors could have a profound effect that can assist Delta in determining the strategic direction that would be advantageous to the company.

It’s never easy for a company to be the number one company as there’s always bound for mistakes to be made and sometimes it takes an organization to face hard times in order for them to succeed. One company I look at that has faced hard times and strong competition is Frontier Airlines. Over the past years of this organization has went from being one of the best airlines to know one of the top worst airlines for both customers and employees. This company has had to sacrifice a lot throughout its time and it has changed its reputation that now you find other airlines following in the same footsteps. Airlines have also been very unethical to its customers and the public as they have been overbooking flights and not handling the situations in an ethical and respectful way.

In this assignment the following topics will be covered through the use of Mango airlines, this assignment will discuss the primary target that Mango airlines market their product to, this assignment will be using the six segmentations to help find out who mango primary target is.

Referring to the SWOT analysis, we assume the most uncontrollable issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should remain constantly advancing new strategies, namely acquisition and introducing of a budget confederate.

WestJet Airlines is a Canadian airline that differentiates itself with their low cost flights and exceptional customer service. The company’s philosophy is “just because you pay less for a flight, doesn’t mean you should get less.” WestJet has been growing rapidly since 1996, however, they believe in growing responsibly by being cautious of their environmental and community impact (“About us”, n.d.). As WestJet has a strong presence locally, our analysis will mainly focus on WestJet’s domestic segment.

Air Canada was formerly known as Trans-Canada Airlines and was born on the April 10, 1937. It all started with $5 million and three aircrafts; a crop duster and two Electras. The first passenger operations began on September 1, 1937. An Electra, carrying two passengers and mail, flew from Vancouver to Seattle, in 50 minutes. The tickets in 1937 cost about $7.90 one-way and $14.20 return.

Delta Air Lines is a provider of scheduled air transportation for passengers and cargo, whose route network is centered around a system of hub, international gateway and key airports that gather and distribute traffic, and supported by a fleet of aircraft that is varied in size and capabilities. The company’s network includes international joint ventures, marketing alliances with foreign airlines, loyalty memberships and agreements with regional carriers.

At the same time, Lockheed had begun developing cargo and passenger aircraft for military use. They are responsible for developing the C-5, C-17, C-130, and the C-141. In 1995, Lockheed and Martin Marietta merged to

Southwest Airlines uses market development, advertising, and integration strategies at the corporate level. For their market development strategy, they acquired slots in Long Beach, California, and flights resumed between the United States and Cuba. Southwest acted quickly to these opportunities and launched services to Long Beach Airport, Varadero, Cuba, Havana, Cuba; and Santa Clara, Cuba. Now, Southwest serves Long Beach with short-haul flights in California and Cuba from Ft. Lauderdale and Tampa. They also launched service from Los Angeles International Airport to Cancun, Puerto Vallarta, and Los Cabos, Mexico. Additional routes and frequencies within their existing network rounded out the balance of their expansion in 2016.

Frontier Airlines as we know it today has had a very interesting history. From getting its start following World War II, to grow into a great regional airline for the mountain west. With expansions, mergers, recessions, and a crippling blizzard, the airline would eventually would be; bought out, declare bankruptcy and have all assets sold off, ending the airline. However, the airline would start over essentially from scratch and grow into the ultra low-cost carrier we know today.

Lockheed Martin Corporation is an advanced technology firm that is on the cutting edge of research in aeronautics, space, systems and IT technologies. The product of a 1995 merger between Lockheed Corporation and Martin Marietta Corporation, 80% of Lockheed Martin’s market is the U.S. Government through the Department of Defense and intelligence, civilian and Homeland Security organizations. With 2010 sales of $45.8 billion and a $78.2 billion backlog, Lockheed Martin ranked 54th on the Fortune 500 list.

Its main hubs are London Heathrow and London Gatwick. The operations of BA run to 147 destinations in 75 countries.

Southwest Airlines was established in 1967 by Herb Kelleher in Dallas, Texas. The Airline was developed as a low-cost airline through their exclusive use of Boeing 747, always attempting to fill their planes to capacity, using a direct route system (as opposed to a hub and spoke system), and choosing not to serve meals during the flights. (Raynor, 2011) Originally it would only serve customers who wanted to travel across Texas; to Houston, San Antonio, and Dallas- with Dallas being their headquarters and their main operations occurring at Love Field. While they faced a tumultuous start due to threats they faced from regulations and competition due to their strategy not matching with other airlines at the time, in 1973 they “were profitable for the first time” (Southwest Airlines Co Success Story, n.d.) and have been profitable ever since.

Kingfisher Airline is a private airline based in Bangalore,India. The airlines owned by Vijay Mallya of United BeveragesGroup. Kingfisher Airlines started its operations on May 9, 2005 witha fleet of 4 Airbus A320 aircrafts. The airline currently operates ondomestic routes. The destinations covered by Kingfisher Airlines areBangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad,Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music atthe airport, audio and video on-demand, with extra-wide personalizedscreens in the aircraft and three-course gourmet cuisine. Kingfisher is one of only 6 airlines in the world to have a 5star rating from Sky tax, along with Asian Airlines, Malaysia Airlines,Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In ashort span of time Kingfisher Airline has carved a niche for itself. Theairline offers several unique services to its customers. These includepersonal valet at the airport to assist in baggage handling andboarding, exclusive lounges with private space, accompanied withrefreshments and music at the airport, audio and video on-demand,with extra-wide personalized screens in the aircraft, sleeper seats withextendable footrests, and three-course gourmet cuisine

The Northeastern airlines route presented the connectivity to numerous cities offered by the airline and the profits in United States Dollars value for each passenger are presented for each of the routes serviced by the airline. For example the route between the cities Boston and Providence and between Providence and Boston deliver only US Dollar nine for each passenger as profits to the airline. For delivering its service for these routes, the airline makes use or operates a fleet of sixteen airplanes. All these airplanes are of the model 122 Passenger Embraer E-195 Jets. These 122 Passenger Embraer E-195 jets, which were manufactured by Embraer which were first introduced in the market during the year 2004. These airplanes have helped Northeastern Airline to sustain profitability for a long period. As presented in the case, Northeastern Airline started facing drop in its success and profit margins. In light of this situation the Northeastern airline is exposed to the possible risk of bankruptcy unless it downsizes its airline operations. The management team of the Northeastern Airlines has been assessing and evaluating various options to bring down costs and improve profitability. As per the regulations of the airline regulatory body, i.e., Federal Aviation Administration, the airline company has to continue its operations by serving at least nine cities. However the regulation does not specify anything on thestrategy and other aspects related to the operation.