Swot Analysis Of Air Canada

Air Canada benefited from a slow growing economy, as Canadians had the spending money for travel. The airline has had record profits for two straight years, with a revenue of $531 million in 2014. In a recovering economy, interest rates will rise, and middle-class families will have less money for travel, which should mean lower profits. However, the changing economic climate greatly benefits Air Canada. Lower fuel prices means profit windfall; it is predicted the airline's predicting pre-tax profit could rise 50% to surpass $1 billion. The low Canadian Dollar has also brought a surge of international travellers to Canada for cheaper holidays. Furthermore, they are expected to gain a $50-$75 million profit, with their $25 check-in fee. This

Delta’s Management team is seeking to strengthen the company’s market and financial position by proposing to acquire American Airlines. An assessment of American Airlines business operations, its resources and environment will identify the company’s operational and financial strengths, weaknesses, possible opportunities and threats. This will enable Delta to recognize the best strategy to create the most effective synergy for this acquisition. Evaluating the SWOT analysis on American Airlines is a core requirement and a key step to assessing the feasibility of the acquisition; detecting its operational and financial factors could have a profound effect that can assist Delta in determining the strategic direction that would be advantageous to the company.

Air Canada is Canada 's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. In 2010, Air Canada improved its reputation as one of the world’s leading international air carriers. Significant progress was made on executing and delivering on its four key priorities and this, coupled with improving economic conditions, allowed Air Canada to record operating income of $407 million in 2010, a $677 million improvement from 2009. Air Canada’s financial strategy is to continue to improve both the level and sustainability of its

Westjet came into the air travel business in 1996, offering fares up to 50% cheaper than there competition. They strived for an excellent relationship between the employee and the employer by creating an ecstatic, friendly work environment. Westjet is one of the most successful airlines as it did start out with the most start up capital any airline has ever experienced, as well as keeping their debt to a minimum. With such commercial success, Westjet was questioned with their actions towards Air Canada as one of the founders employed a travel agent to find out certain information about Air Canada which gave them a competitive advantage so they knew exactly what price would be a noticeable difference, which would attract

The number of rivals that Air Canada would have would depend on the location of the airports. The major competitors for Air Canada are American Airlines Group, Delta Air Lines, WestJet Airlines, and Porter Airlines. The quality of these other airlines depends on each of their planes, some of Delta Air Lines planes are a lot bigger so they can offer a lot more than Air Canada. Air Canada offers a lot of services as they have a lot of flights that fly from city to city in Canada unlike Delta or American air lines. Air Canada competes a lot with WestJet and Porter airlines in Canada. Rivalry is more intense at bigger airports around Canada. For example, Charlottetown only has three different airlines that currently fly here every week. Where in Toronto they experience a lot more air traffic so more airlines can offer better deals to fly somewhere from Toronto to anywhere in the world where Charlottetown. If people in Charlottetown can find a better flight from Moncton or Halifax they might

“Air Canada is one of 99 airlines based in Canada; it is the largest domestic and international airline. It is among the top 20 airlines and together with it’s partner’s Air Canada express regional and Air Canada rouge, Air Canada attends over 38 million passengers annually and flies to more than 190 destinations on five continents” (Air Canada). It serves 60 Canadian cities, 49 destinations in the United States of America and 73 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America, it flies to most cities using codeshares with airlines such as: Etihad Airways, Lufthansa, Singapore Airlines, Ethiopian Airlines, etc. Air Canada is one of the founding members of “Star Alliance”, the world’s largest and

WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.

WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996, the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe, the president and the CEO of WestJet, is proud of the airlines performance and the customer service it offers. He believes that the corporate culture was the key to success and the company’s attainment. WestJet’s culture is very entertaining, hassle-free, unperturbed, and relaxed. The ratings of the customer satisfaction are higher than those of the other airlines. Top management

WestJet is one of the fastest growing airlines in the world and also highly preferred by local people in Canada. WestJet is the second largest Canadian air carrier. Its beginning was humble - with five destinations with 225 employees with 3 used Boeing 737-200 in Feb 29, 1996.

WestJet launched in 1996, originally based on the Southwest low-cost-carrier model, and grew rapidly to

The large difference of ASMs is largely attributed to the fact that Air Canada focuses on both domestic and international flights while WestJet mainly focuses on domestic flights. This means while Air Canada may fly more kilometers than WestJet, the two companies are not so far off from each other when it comes to gaining customers (Statistics Canada, 2016).

American Airlines, Inc. (AA) is a major airline of the United States. It is the world's largest airline in regards to accumulated passenger miles. American Airlines took off on April 15, 1926 when Charles Lindbergh flew a bag of mail from Chicago to St. Luis in a DH-4 biplane. A year later the first passenger flight flew from Boston to New York, heralding the real first passenger airplane travel by American Airlines. A subsidiary of AMR Corporation, the head quarters of American Airlines is in Fort Worth, Texas adjacent to the Dallas/Fort Worth International Airport. American operates scheduled flights throughout the United States and flights to Canada, Latin America, the Caribbean, Europe, Japan, the

Air Canada has major hubs in Toronto, Montreal and Vancouver. In the Canadian market, it is the largest provider of scheduled passenger services, as well as the Canada-U.S Trans-border market and the international market for passengers flying to and from Canada. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax (Air

Once considered the gem of the Canadian Crown Corporations, Air Canada was afflicted by a storm of financial problems in the early nineties. This onslaught of financial difficulties, which had been created largely by the Gulf War and the Canadian recession, increased Air Canada’s losses increased at worrisome rates. Then, after suffering losses upwards of $218 million in 1991, the Board of Directors recognized the need for a corporate overhaul and consequently appointed Hollis Harris as the Chief Executive Officer the following year. Harris, a 37-year veteran in the highly competitive American airline industry, was given the challenging task of returning the struggling airline to profitability. When he was appointed, many Canadians were outraged that an American would lead a privatized Canadian company and feared this decision to be a step towards the impending Americanization of the Canadian culture. Others’ speculated that Harris was appointed for the sole purpose of training and mentoring Air Canada’s future leader . However, these individuals were all proven wrong when Harris’ transformed the reeling airline into a leading competitor in the global airline industry. His American background, which was condemned by many, played a significant role in the expanding Air Canada’s international reach. His experience in the aviation sector combined with his extraordinary leadership skills, helped reduce costs and placed Air Canada on the path to financial recovery. Finally,

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from