Essay on Swot and Pest Analysis of Aldi

The reputation and recognition make Aldi attractive in the marketing activities and this aspect needs to be improved in the future to compete with both existing and forthcoming rivals. Meanwhile, the high buying power and costs control would help Aldi to diversify its products and increase market penetration to serve diverse Australian population. This leads to the reconsideration of Aldi’s current strategy of limiting product range to adopt other strategies as a number of differentiation strategies has been used by other

As Aldi has already established itself as a large discount supermarket chain with over 10,000 stores in 18 different countries including Australia (2001), and holds a large market share in the grocery world due to its business culture and market leading initiatives. This report aims to provide the ALDI board of directors with:

High level of competition in the market such as other major supermarkets Aldi, Woolworths, Coles, etc. and not being able to cope up with the price cuts.

1. The grocery industry is a commoditized industry, which makes it difficult for grocers to sustain through differentiation. Buyer power is high and thus, cost leadership and operational efficiencies are critical. There is fierce competition amongst various grocery stores, with the main players such as Loblaw and A&P holding multi-banner stores in various market segments. Traditional grocery stores also lose some of their market share to drug stores, convenience stores and other retailers who have entered the industry. Threat of substitutes from fast-food and take- away outlets is not as prevalent, since many grocery stores have started stocking ready-to-eat meals and have deli services available for consumers. Competitive

From the time it opened, Aldi has expanded the number of product assortments that allow consumers to find nearly anything they need to supply and feed their families. Aldi developed a strong marketing program and decentralized their pricing and assortments that also include some well-known products. Aldi’s begins its value propositions to shoppers with its amazingly low prices. Their “hard” discount pricing, averages about 30% below standard supermarkets like Winn-Dixie or Kroger’s (Brick, 2016). They attribute their success and growth to the “hard discount” model as it has demonstrated to be highly effective. Aldi is different than “large” discounters like Walmart where Walmart’s varieties are limited in size and led by private label products, and investments are made in stores atmosphere, unfortunately, resulting in lackluster customer service. This allows “hard” discounters like Aldi to win the grocery price war by greater margins than Walmart, making Aldi a major competitor of Walmart (Bartone,

Trader Joe's faces several threats to its business, as competitors try to invade the company’s niche and attempt to imitate the company’s core strategies. The supermarket industry itself faces a major threat, as larger chains such as grocery retailers Wal-Mart and Tesco have begun to open small-format stores that mimic the Trader Joe's approach. This invasion results in additional cost pressure for incumbents like Trader Joe’s, which had to let go employees in order to become more cost competitive.

1. Introduction The intended purpose of this report is to outline the nature of the Australian retail market, specifically the retail food sector. This report will then discuss the role of market segmentation and how it has resulted in the emergence of new retail channels available to consumers. The emergence of ALDI as a new retail channel will be the focal point of the report along with a brief overview of other new-coming organizations such as Costco. Through the use of current journal articles, books, internet sites and government publications, this report will outline the benefits of the new retail channels available to consumers, especially in regards to saving on common expenses. This report will also discuss the possible room for

The threat of substitutes in the food retail industry can be high among the ‘Big Four’ as switching costs are relatively low and products can be similar. However, most have their own private labels and also target slightly different markets, such as Sainsbury’s having more upmarket positioning and Tesco’s cost leadership. Waitrose offers unique and differentiated products, which are, in the eyes of the consumer, significantly superior. No other supermarket offers such premium quality products with great service and such a large range of organic products as Waitrose, so this makes them extremely difficult to substitute. (Euromonitor, 2008).

Both Walmart and Aldi should be worried about each other because both have distinct advantages over each other in bringing in customers. Aldi advantage is that its stores provide the lowest price in town with their products being on average 15-20% cheaper than Wal-Mart (pg 3). How it does this is by cutting costs and offering its products at the lowest possible price. This practice of cutting cost is best summed up by the Aldi motto “"When you buy a can of peas at Aldi, you're paying almost

Threat of Substitutes: Few substitutes such as bars for hard liquor, restaurant for food, etc. The threat is low because product sold depends upon customers taste and preference and there is minimal product differentiation.

The competition to a chain retail grocery store, such as Kroger, is not limited to other

Nevertheless, the vertical value chain created by Aldi benefits the company’s corporate strategy. To be a local supplier,

In the world today, companies are working hard to change the way that they run their businesses. Out of various different companies and business, one company that seemed to have a great deal of consideration towards social responsibility was Aldi. The purpose of this paper is to describe what corporate social responsibility is, the history of Aldi, and the approach Aldi takes towards sustainability and how they are a sustainable business. Also, what their future goals are, achievements they have made, and how they plan to invest in new technology to further their corporate social responsibility.

UK fast food industry earned a revenue of $2.2 billion in 2008, which is 4.4% compound annual growth rate (CAGR) in time interval of 2004-2008. And it is expected to decrease to  3.5% by 2013, which will generate revenue of about $2.6 billion. In comparison to Germany and France, markets will grow with CAGR s of 3.8% and 2.7% respectively over the same period. In the period of 2004-2008, UK fast food market grew by 1.4% in 2008. (Data monitor, 2009)

There are moderated threats from substitute of AYE. Supermarkets are still the best choice for anyone who want to quickly buy good and high quality products. Even though other sellers are selling the same products, which could make AYE loses some customers, but the products they sell are in specific category, for example, Seven-Eleven is selling food and beverage specifically, and others small products. Such that, it still lack of some products. Moreover, there are effects of online-supermarkets, in terms of convenient purchasing. However, online-supermarket requires minimum price in order to purchase products. Also, it has to deliver which means there will be shipping time. So, overall, AYE is not affected much, because