TSL,a jewellery corporation Essay

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Table of Contents 1 Executive Summary 2 Corporate Profile: 3 Macro Analysis 4 Industry Analysis 5 Company Analysis 5.1 SWOT analysis 5.2 Ratio&Trend Analysis 5.3 Industry Comparison 5.4 Review of components in the annual report 5.5 Quality of earnings 6 Conclusion 7 References Appendix 1 Executive Summary 2 Corporate Profile: Tse Sui Luen Jewellery (International) Ltd., through its subsidiaries, manufactures, sells, and markets jewellery products. The Company also provides related agency services and invests in properties.In 1987,it listed in Hong Kong Stock Exchange(stock code:417). 3 Macro Analysis 4 Industry Analysis 5 Company Specific Analysis 5.1…show more content…
With the rapid development of PRC, China becomes one of the largest jewellery purchasing power. Furthermore, professionals of jewellery industry are familiar with the appetite for jewellery, which provides opportunities for TSL to capture the market share of jewellery. Recently, the company convert the focus of product to 24-karat gold and platinum in order to further and better penetrate into the mass market segment. The transformation offers an opportunity to raise the brand awareness. Threats: In the passed years, the main market of jewellery is occupied by international luxury brands, such as Cartier, Tiffany and so on. The remaining market aiming at Hong Kong jewellery is divided up by the big four competitors. In addition, the rise of mainland jewellery company can also be a threat to TSL. 5.2 Ratio&Analysis In the Consolidated Statement of Comprehensive Income,the turnover is HK$3,562,819 with a 6.07% increase and the gross profit increases 3.67% in 2013. As the Appendix mentions,the turnover from the Group’s largest customer amounted to less than 10% of the Group’s total turnover for the current and prior year. So the increase is mainly due to revenue of external customer, inter-segment. The lift in sales results from the enhancement of its product assortment and the strategic refinement of its sales network including store

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