Table of Contents 1 Executive Summary 2 Corporate Profile: 3 Macro Analysis 4 Industry Analysis 5 Company Analysis 5.1 SWOT analysis 5.2 Ratio&Trend Analysis 5.3 Industry Comparison 5.4 Review of components in the annual report 5.5 Quality of earnings 6 Conclusion 7 References Appendix 1 Executive Summary 2 Corporate Profile: Tse Sui Luen Jewellery (International) Ltd., through its subsidiaries, manufactures, sells, and markets jewellery products. The Company also provides related agency services and invests in properties.In 1987,it listed in Hong Kong Stock Exchange(stock code:417). 3 Macro Analysis 4 Industry Analysis 5 Company Specific Analysis 5.1 …show more content…
With the rapid development of PRC, China becomes one of the largest jewellery purchasing power. Furthermore, professionals of jewellery industry are familiar with the appetite for jewellery, which provides opportunities for TSL to capture the market share of jewellery. Recently, the company convert the focus of product to 24-karat gold and platinum in order to further and better penetrate into the mass market segment. The transformation offers an opportunity to raise the brand awareness. Threats: In the passed years, the main market of jewellery is occupied by international luxury brands, such as Cartier, Tiffany and so on. The remaining market aiming at Hong Kong jewellery is divided up by the big four competitors. In addition, the rise of mainland jewellery company can also be a threat to TSL. 5.2 Ratio&Analysis In the Consolidated Statement of Comprehensive Income,the turnover is HK$3,562,819 with a 6.07% increase and the gross profit increases 3.67% in 2013. As the Appendix mentions,the turnover from the Group’s largest customer amounted to less than 10% of the Group’s total turnover for the current and prior year. So the increase is mainly due to revenue of external customer, inter-segment. The lift in sales results from the enhancement of its product assortment and the strategic refinement of its sales network including store
Between years 6 and 7 CBI’s Net Sales increased by 33.3% for a change of $1,495,000. The increase of 33% indicates strength for the company because it means that the
By using the consolidated income statements, balance sheet and cash flow statement, we can assess the company’s financial position. On the income statement, the company’s operation revenue increased by 4.5% ($393.4 million) from year 2006 while its operating income decreased by $65.1 million in the same period. Without considering the net-cash settlement feature expense recorded in 2007, operating income increased $103.6 million. Even though including the net-cash settlement feature
S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target market is, so they are able to offer “fresh, fun, and funky” products at a reasonable price. With such a specific product (rather than just general jewelry), it creates a niche market that will generate loyal customers.
The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.
Our choices led to a constant increase in net income over the three years. Short term debt increase by approximately 100% percent but steadily reduced over the next three years. We were happy with the positive growth of the company and the fact that we were able to pay off most of the initial short term funding required by the increase in working capital requirement. Overall the current situation of the company in 2018 is good, although the total value created is less than 20% of that created in phase 1. From this we learned that the value of the firm can be significantly increased more through a reduction in working capital requirement than through increasing the firm’s sales and net income.
An increasing economic interdependence of national economies across the world experiences a rapid cross-border movement of goods, service, technology and capital. Luxury goods industry, serve as one of the most competitive industry, emerging and developing rapidly all the time. To a great extent, globalization promotes the development of luxury goods industry significantly in spite of the big shock hit by several times of economic crisis.
Its activity during 2008 as measured by the cost of goods sold was $74,000 (COGS). It therefore had an inventory of turnover of 2.55 (74,000/29,000) times. This represents an improvement from 2.04 (43,000/21,000) times in 2005.
Is the ease in which a new company can start into the retail jewellery industry. It is not difficult to start a jewellery store as the only requirements are start up capital and a premises. There are many small sole trader jewellery shops in New Zealand to attest to this. Therefore, the threat of new entrants is: HIGH
Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.
The last problem we highlighted concerns how to increase the number of customers in the mainland China market . First, we believe that the most relevant issue is a survey amongst customers on the Shanghai Tang brand perception and the 5 luxury brands in their top-of-mind, in order to analyze the competitors that the company has to face in the future.
Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and
With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies:
Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry
Also, the gross profit had a lower increase(+9.67%), that means the cost of sales increased more than the revenue increase in term of percentage. There was a 13.16% rose in net operating expense as both selling and distribution costs and administrative expenses increased. One of the reasons why net operating expense increased because the firm had a programme of reinvesting for organic growth which supply chain, IT and store portfolio had improved. The rose of the net operating expense lead to a 2.13% drop in the operating
The Rolex brand is based on rich lineage and heritage, dated back to the 1905.It is world-famous for its performance and reliability; it sells high-quality watches to men and ladies. It has been established in 1905 by Hans Wilsdorf and his brother in law .The Company originally named Wilsdorf & Davis specializes in watch distribution. In 1908 the company decided to create a new name for the company that would be easy to pronounce in all languages and concise enough to display on the dial of is watches and have decided to call the company Rolex. The London based company has decided to relocate the company’s headquarters to Geneva, Switzerland in 1910. The brands logo is a crown image with Rolex writing in bold letters.