Tag Competitive Advantage

The company markets its unique products to youth markets which it feels are underrepresented and inadequately reached by its competitors. The company uses innovative and creative, and it effectively set Jones Soda apart from the competition. By allowing consumers to assist in package design, Jones Soda became a brand that concerned itself more with the consumer than with the actual product. This has made consumers feel more relevant, has given them a sense of ownership over the brand, and has encouraged customer loyalty. Due the field is so competitive with several ways to stay competitive in their designated field. Through distribution, brand name, brand image, price, labeling and packaging, advertising, quality of the beverage, and new ideas they have accomplished this. Jones Soda competes for customer appreciation, retail shelf space and for marketing focus by their distributors, who also distribute other beverage brands. Jones Soda currently distributes their products in several retail outlets. These outlets include Barnes and Noble, Panera Bread Company, Cost Plus World Markets, Starbucks and Target Corporation. As well as these mature locations, Jones Soda also distributes to other independent vendors.

1. What is competitive advantage, and how does it relate to a company’s business model?

Competitive advantage allows a company to grow and sustain its sales but still retain more customers than its rivals. (Perreault/ Cannon/McCarthy, 2009, p48) defines competitive advantage as ‘’ A firm that has a marketing mix that the target market sees as better that a competitors mix’’. A company achieves a completive advantage when it provides buyers with superior value compared to rival seller’s offers the same value at a lower cost to the firm, this is according to (Thompson/Peteraf/Gamble / Strickland, 2014, p 7)

Having considered these aspects, it seems obvious to the reader that Club Med is wrongly approaching the recruitment process, as a whole, consequentially affecting the company’s business on GO’s work condition. In order to clearly structure the recruitment problem, we’ve decided to split the global problem in several urgent issues to solve, being them, the selecting process, the

(Hill, 2009) state “Molex’s competitive advantage is based on a strategy that blends low costs, excellent customer service, and the mass production of standardized products that are sold globally”. Using a pre-requisite module like business strategy for competitive advantage, it can be assumed that Molex are using theoretical concepts from porters generic strategies like focused low cost and differentiation in order to gain an advantage over their competitors as previously mentioned in the case study.

With a competitive advantage you are able to excel within the industry, but to do so one needs to be able to understand how to go about getting that idea advantage. There are ways that aid a business in reaching the levels of success. With the competitive analysis you have five areas that have to be analyzed in order to be competitive.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

This research will answer the question “How e-business is developing for competitive advantage to provide profit maximization to DELL’s online business? To answer this question the research will review the initial period of Dell’s business and the effectiveness of those strategies and models. Then the market situation and business competitiveness and challenges faced in lieu of those situations will be quickly analysed to understand Dell’s management decision of creating Dell’s online business. Finally, the research will answer how the development of e-business allowed business to be more competitive by profit maximization. Following are the sub-questions identified for the research:

We all think of those same huge global corporations that have been successful for years. Such as, Coca-Cola, Walmart, Google, IKEA, Samsung, etc. But what makes those companies successful around the globe? A global success is not created by one single element; many things are in play when a company is known all over the world. The main points that will be focused on are the competitive advantage a company has, the company style, the management, and adaptability. In this paper IKEA, McDonalds, Starbucks, and (insert other company’s I may use throughout the paper) will be used as examples of how corporations employs these strategies.

Increasingly, firms find themselves, either by design or circumstances, operating in business environments fraught with unprecedented, unparalleled, unrelenting, and largely unpredictable change. Retaining competitive advantage is a constant preoccupation for all companies. Millions of words have been written purporting to identify the principles and practices most likely to enable firms to gain competitive advantage and, thereby, enjoy superior profit margins. Despite all this study, management remains a testing ground where theory, experience, judgment and, sometimes, luck play a role.

Competitive advantages must identifying a specific target audience with a clearly need, developing and delivering a high quality of products and services in appropriately priced to be the best than anybody else. But what are the elements of a competitive company? Here are some factors that helps the organization to become a competitor in market.

Given the varied changes in typical industry patterns, companies have subjected themselves to change in recruitment processes. The dynamics of talent acquisition are not what they used to be.

This research paper is about the technologies adopted by Walgreens to gain competitive advantage over its competitors. Four technologies we would be discussing about in this research paper are: E-commerce Business Strategies, Enterprise 2.0, Walgreens Health Could and Mobile App. In e-commerce business strategies, it is discussed about Walgreens e-commerce websites and their chain of stores all over United States. Walgreens has adopted Walgreens 2.0, which is an enterprise 2.0 technology adopted by them under their Chief Technology Officer, Tim Theriault. Third technology is

“An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area”

Another important part of the strategic business planning process is the external analysis, in other words looking at the external environment. This incorporates a STEPP profile, an industry profile and competitor profiles. In relation to the environment you need to look at what the opportunities and threats to your business are. What factors could pose a threat to your business? Where are their gaps in the market that you could fill?