Executive Summary
Google is a company that has no bounds. To reach our goal of becoming a main competitor in the United States broadband market, we must gain a larger share of the market. Since the initial launch of Google Fiber in Kansas City, our service has expanded, from much demand, into the surrounding communities. It is now time we bring Google Fiber to new communities and expand our territory.
Google Fiber offers broadband speeds that are up to 100 times faster than cable and dsl. Our service is second to none, and will be the key to our future successes. To reach our goal of becoming the premier broadband provider in the United States we will also require interdepartmental teamwork to increase our agility through an ever-changing environment. Each department will have a defined role in helping us reach the goal of Google Fiber.
Department Tasks
➢ Marketing: Research potential new cities to release Google Fiber. Submit reports based on each city’s demographics, to aid in the selection process.
➢ Operations: Based on the information of the candidate cities, select the next three that Google Fiber will penetrate. Once the cities have been chosen begin to assemble a business plan to best fit for each market.
➢ Public Relations: Once the next three cities Google Fiber will target have been selected put out national and local press releases to begin creating buzz about our Fiberhood expanding to new communities.
➢ Human Resource: Outline the
Because of this, there is a case that companies like Google, look forward to making sure that they penetrate the market in order to produce better outcomes, which also leads to a fast growth for the organization.
General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For
This will help to ensure how successful they will be and give them a market plan when it comes to what type of products and services they will offer at each new location. Researching customers in all the projected new locations will give them an idea of what they will have in each store according to the areas shoppers like and dislike and how willing they are to try something new.
Thank you so much for reaching out to Google Fiber support regarding your concerns. I definitely understand how you are feeling would like to help alleviate some of your concerns if possible.
Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in
Google is not known for developing a large wireless network, but they are known for its advertising capabilities. This opportunity can present Google the chance to gain this ability and further strengthen its advertising ability. Google should invest in this opportunity although it may currently not fall into its current competencies; Google has capabilities that can allow
New London CT customers connect on a fiber optic network for crystal clarity. Select from unlimited local calling or the nationwide package.
Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has
While a few cities in the U.S. have access to these speeds through services like Google Fiber, many will be
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
Each area will have its own small company providing them the internet and it will cater specifically to the areas that they have been
Google’s strategy was to expand its reach into new international markets. In 2000, Google’s new search index that included a large collection of international websites was released, which acknowledged Google’s plan to expand into new international markets. Google’s revenue was increasing more because of its international income. Because of Google’s rapid rise and its dominance, there were concerns in several
To offer low-priced fiber-optic network that covers connections to major cities in the US focusing on the internet traffic for service providers and corporations. The plan starting from gathering funding from investors to build up a high capacity fiber-optic network that linked major cities in the US, then cut prices to attract major users of the networks including corporations, Internet service providers like AOL and traditional telecommunications companies.