Taking a Look at Manipulative Advertising

Decent Essays

The meaning of advertising is "the act or practice of calling public attention to one's product, service, need, etc"(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influential marketing methods on consumers in the commercial field. It is also an important source of information before buying any product. However, advertising has become a way for traders to manipulate the consumers, and that has a lot of risks on the individual and the community. Advertising industry should grow for the need of informing the consumers about the products not to deceive then by marketing tricks. Nowadays, advertising targets consumers to manipulate them more than informing them with the needed facts about what they buy because it is achieved by marketing fallacies and tricks and it causes many troubles in the community.
It has been argued that the reason for using manipulation rather than the information in the advertising world is to achieve the financial purposes in trade. The interests and commercial ambitions are good ways to use manipulation in the exploitation of consumers by traders. One of these goals is profit. Corporate business profitability always seeks the best

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