Taking a Look at Netflix

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Introduction
Netflix is an American provider of on-demand Internet streaming media providing entertainment media like movies and television shows through Internet accessible to viewers in North America & South America and some region in Europe such as Sweden, Finland, Ireland etc. and DVD by mail in the United States. Netflix was founded in Scotts Valley, California, in August of 1997 by Reed Hastings and Marc Randolph. It was Hasting’s idea when he was forced to pay overdue charges on a videotape that he had rented and came up with movie-rental business model as a solution to this.
Now, Netflix has over 44 million members in more than 40 countries (U.S, Canada, Denmark, Finland, and Netherland). It has more than one billion hours of TV shows and movies per month. People can rent DVD’s from Netflix website which would be available within one or two business days. Netflix has more than 20 regional shipping centres in the United States. . Subscribed members can enjoy ‘unlimited’ ‘ad-free’ videos ‘on demand’ on Mac, PC’s , TV, I-Pad, I-phones, Android Phones and various other Internet connected device such as the Nintendo Wii, Sony PS3& PS4, Xbox 360, at a monthly price of 7.99$(U.S).

Industry Structure and Global Markets
Netflix started its business operation on April 14, 1998, with 30 employees and 925 titles for rent. After introducing personalized movie recommendation system in 2000, the customer base increased by 88 %(857,000 members) at the end of 2002. In May 2002,

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