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Td Ameritrade Is An American Online Broker Based

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Executive Summary
Introduction
TD Ameritrade is an American online broker based in Omaha, Nebraska. On May 1, 1975 the SEC banned the practice of fixed brokerage commissions so four entrepreneurs in Omaha were among the first to do something that on one on Wall Street thought would happen. They broke ranks and offered discounted brokerage commissions to individual investors (“Our History”). TD Ameritrade is a service based company for those self- directed by offering support 24/7, independent investment research from credible third parties, powerful trading tools and plat forming for active traders and long term investors, clear pricing, investment products and free investor education resources for those that needed it. TD Ameritrade is a …show more content…

Fred Tomczyk has a threefold strategy approach for the company: maintain a leadership position in the trading business, continue to grow as a premier asset gatherer and capitalize on additional opportunities to strengthen the firm for the benefit of everyone ("Quick Links Close”). TD Ameritrade would be identified in the brokerage industry. The biggest change that the industry went through would have to be the introduction of negotiated commissions in the U.S. in 1975. That was the mark to a beginning of constantly increasing competition and challenges for brokers. With the introduction of electronic trading, it dramatically increased trading volumes and liquidity and slashed the cost of intermediation and broadened access to the market ("The Brokerage World Is Changing, Who Will Survive?"). The industry changed when brokers became primarily “asset gatherers” while the investment responsibility migrated to professional asset managers.
Goals, Vision/Mission, Constraints Everything that TD Ameritrade works for is to serve two primary strategic objectives: maintain a leadership position in trading and be a premier asset gatherer. On average, TD Ameritrade clients place nearly 400,000 trades each day which is some of the largest in the industry (“Our Story”). They are committed to ongoing innovation, client

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