Technical Marketing Strategy For Arts

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

Public relations, also referred to a PR, represent an essential component of business, in which the business interacts through various modes such as promotions, initiatives, and so forth with its customer base, as well as, the potential new customers. Subsequently, according to Davis (2009), this interaction permits the business, as well as, the public to intermingle in such a way to disseminate information to the public, which possesses a newsworthy nature via media sources such as a trade magazine or journal, the traditional radio or television networks, the newspaper, or the internet. Hence, an effectual public relations program has the potential to not only maximize, as well as increase sales, but also, enhance profitability by establishing a competitive advantage with relation to business contenders. Therefore, an effective PR campaign accomplishes this goal by creating greater visibility for the business, its products, and augmenting the credibility of the business, while, attempting to neutralize potential crises, as they arise. Thus, public relation programs represent an invaluable tool utilized by businesses such as the Olive Garden Restaurant.

My health issue was not the only reason I remained in NYC. The unfamiliar way of life was intensely exhilarating. A flash subway ride transported me to museums, galleries and the burgeoning art mecca in Brooklyn. Embracing life without the burden of my family’s restrictive traditions, I began anew with my husband who was helping me recover my health. This sudden move to NYC brought me invaluable friendships, experiences working at a major art gallery in Chelsea, and managing an artist’s studio. I eventually opened my own gallery in upstate New York, focusing on exhibition and project collaborations with local artists and curators. The objective was to connect with the community and spur dialogue concerning current issues in contemporary art. A recent opportunity to direct and manage a public art

However, no matter we are talking about Bernarducci Meisel, Mary Boone or Edwynn Houk gallery, it is clear that these galleries are all trying to branding themselves through their exhibition very hard. I think it is very

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

Formal commercial arts entities are not sustainable forms of business in this area. Due to the significant distances between arts centers and existent lack of awareness and knowledge regarding the value of art, this Mid-Hudson Valley has reinvented many approaches and uses of

Heller is more or less bringing to the attention of the reader that art should be approached in an extremely subjective manner. She asks her reader to have an open mind and cultivate their knowledge of art, truly appreciate it for what it is, and appreciated art that they may not initially find aesthetically pleasing. Picasso believes that art is something that must come from within a person's soul. He disagrees with those whom put extensive thought into their pieces. He concludes that, in his opinion, art should not be considered art unless it is purely emotions and it comes from something one finds, not what one is looking for. Berger writes that publicity is a very straightforward type of art. One needs not to stare and contemplate in order to discover and comprehend the purpose of an advertisement. He also incorporates the idea that publicity as an artform is not personal but, rather, an illusion of power and envy. This is opposed to Picasso’s view that art should strictly be personal and from within. Berger tastefully describes the amount of influence publicity has on America as a consumer-driven society. Publicity, along with all art, plays a huge part in a person’s everyday life. It is constantly around us, influencing one’s decisions, emotions, and thoughts. Art of all shapes and forms, functional or non function, small or large, drive

During Christian Mommertz’s lecture on Tuesday, he discussed the importance of gaps and how many people don’t usually see them. Going into this lecture with a public relations stand point I took away a point that he introduced about gaps between appearance and reality. There are gaps in everything and the brain naturally fills those gaps between a company and society. To the public, it appears to be that the organization or the fortune 500 companies are well put together, but the reality of it is that public relations encloses the gap for the public eye. Christian explained that art allows for highly different interpretations, but advertising only allows for a few interpretations, so PR can help guide the public towards the right understanding.

By observing trends in federal and corporate funding for the arts and funding shifts, this capstone will explore why corporations who currently support public art do so through funding and art collections, and their increasing needs for employee engagement. Understanding the relationship history corporate America and art share, and the wide reaches art has made in contemporary society, can offer museum advancement teams new approaches for funding, and to aid corporations to no longer isolate

In order to truly comprehend the role of PR in the fashion industry it is essential for us to first have a deep understanding of what Public Relations actually means and how it is applied to modern society. As mentioned before, relationships are not automatic or effortless, they have to be planned and sustained. Public Relations is a function that helps establish and maintain mutual lines of communication, understating, acceptance and cooperation between an organisation and its public.” (Harlow, 1976). This is done through different management strategies such as media control, press releases, promotion, and

Publicity: Purely designed to promote and establish the new artist. They try and organize newspaper article, TV and radio appearances.

Throughout time, artists have yearned to make a living off of the work that they create. Artists have been both instigators and creators of many social and political ideas, sharing their thoughts and opinions through their work. Just like America strives to make itself known as a relatively new and independent country, new artists struggle to make themselves stand out among the older and more well-known artists. The delicate environment that maintains their source of ideas and creativity is at risk of being overcome by the business of art. In the controversy brewing over creativity in modern times, artists are going to have to select a side, and the structure of the artistic world as a whole rides on their choice.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.