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Technology Bridging The Health Care Gap

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Technology Bridging the Health Care Gap Multimedia instructional methods such as video or pictorial-based stories have been shown to be substantially more effective than brochures, articles, and mailings (Austin, Matlack, Dunn, Kesler, & Brown, 1995; Houts, Doak, Doak, & Loscalzo, 2006; Mohrmann, et al., 2000; Murray, Davis, Tai, Coulter, Gray, & Haines, 2001; Pott et al, 1996; Vargas, et al, 2008). The effect of enhanced retention of information with visual learning is particularly pronounced in geriatric or low literacy groups which comprise a large percentage of Medicare recipients (Myers, et al, 2009). The effect of enhanced retention of information with visual learning is particularly pronounced in geriatric or low literacy groups which comprise a large percentage of Medicare recipients. The end of the Twentieth Century saw the growth of health care kiosks, which can provide non-text-based personal communication. They already have been appearing in public places since the 1980s, primarily in the United Kingdom through the British National Health Service. They also have begun to appear around the United States, such as in medical centers, churches, and even airports. Ease of use, even designing them like automatic teller machines (ATMs), is a major way to entice use (GE Healthcare, 2005). The community-based use of such emerging information technology to provide health promotion and information on major urban health problems has the promise to empower individuals in

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