Television and Newspapers Dominate the Media in India

ICFAI UNIVERSITY, DEHRADUN NAME: KEDAR SINGH TOMAR IUD No: 0901201057 IBS No: 09BS0001057 Course Name: MANAGERIAL ECONOMICS Course Code: SLEC501 Faculty Name: DR. ANIRVINNA C. Date of Submission: 08TH SEPTEMBER 2009 Topic of the Assignment: DOMINANT PRICE LEADERSHIP Student Signature                                                                 Faculty Signature DOMINANT PRICE LEADERSHIP Dominant price leadership exists when a. one firm drives

religion. This division of global powers can be used to prove that the Western civilization will never completely dominate the global media. While Western thought tends to lead to a more representative form of government, and consequently a more libertarian or social responsibility-based media, the other belief systems of the global powers tend to lead to more authoritarian government and media formats. This difference creates constant conflict between the global powers, thus disabling any one civilization

“It is through cultural imperialism that Western nations are able to dominate the media … allowing Western views to destroy their native cultures.” (Schiller, H. 1973) Western cultures are notorious for their domination over other cultures, exerting this power through the media. The front cover of India’s Elle magazine (March 2013) and McDonald’s 2012 Manly Man Beef advertisement in Beijing, are both texts that display the prominent influences of cultural imperialism in practice. This essay seeks

female stereotypes found in the media have a powerful influence over how society views women and how women view themselves. What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlighting a

largest media conglomerate with revenue of

Brand Recall Research for Close-up ACKNOWLEDGEMENTS We would like to thank our professor and guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential in conducting research work. Also, our sample Audience for their co-operation. MAIN QUESTIONNAIRE GRAPHS [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest

Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their income. d. With India’s increasing GDP and average income, younger

Cutler [1990] says that new interactive media provides the opportunity to instantaneously advertise, execute a sale, and collect payment. 4] Fulk and Boyd [1991] found that interactive advertising has the potential to fundamentally change the nature of advertising in much the same way that electronic communication infrastructure has changed the nature of group interaction. 5] Novak and Hoffman [1996] found that the internet and other interactive television, have been touted as more powerful, responsive

Indian Television Commercials Varsha Jain, Subhadip Roy, Aarzoo Daswani and Mari Sudha The usage of celebrities by the Indian advertising agencies has experienced a phenomenal increase in the last five years. Effective communication between the marketer and the consumers is the need of the hour and celebrity endorsement is a strategy that is perceived as making full use of this opportunity. Most of the countries have adopted this strategy as an effective marketing tool and even India is carving

competitive advantage for international business. In Russia, there are fewer technologies to allow customers to easily access to products. All technologies base on the local resources. However, Pepsi use the technology to be the media of their advertising, such as television, and newspaper. Pepsi also adds the technology such as vending machine in their selling instead of using middle man