Television and Newspapers Dominate the Media in India

Product retail pricing strategy is a major part of my role with the Dr. Pepper Snapple Group. We operate in a highly competitive beverage industry that is heavily dominated by two players; Coca Cola and Pepsi. Beyond the big three (DPSG, Pepsi, and Coke), there are numerous other competing brands and companies in multiple market segments all vying for the business of retailers and the consumption of consumers. Additionally, each retailer we come to business with implements their own retail strategies. Therefore, settling on a cooperative and mutually beneficial chain specific strategy can be a daunting task. Without really knowing it I have been evaluating the price elasticity of consumers throughout my entire beverage industry career. There

The energy drink market was mostly comprised of younger individuals, 18-34 males and parents of young consumers would also often drink such energy drinks. With prices ranging $2-$5 and averaging $2.99 these were the higher priced drinks. The market surveys suggest that the main desire the consumer has is energy enhancement, however over recent years some of the market has started to erode due to health concerns.

Mostly, the buyers for soft drink are usually from fast food restaurant, vending machines, convenience stores and food stores, etc. The profitability in each place demonstrates the bargaining power of the buyers. The lower the bargaining power of buyers, the higher is the profitability of

The retailers have a low to moderate buyer power over the consumer soft drink industry, due to the producer’s ability to forward integrate, the sheer number of buyers, and the buyer’s ability to forward

Ad rates for 10-second spots, which were Rs200,000 at the start of the tournament have climbed rapidly, to Rs500,000 now, and look set to rise further, to Rs1m for the final. (For comparison, SET charged Rs800,000 per 10second ad spot for the T20 World Cup final between India and Pakistan.) Sony Set Max’s revenue market share has reportedly gone up from the pre-IPL 5.7% to 28.8% now. Its share of prime time is now at 29%, which is higher than the cumulative market share of the top nine Hindi general entertainment channels. IPL has also expanded the demographics of cricket viewership by bringing more women to cricket’s fan base, making it more lucrative for advertisers. IPL’s ad revenues will be more than 7% of total TV advertising in India We reckon Sony will gross about Rs6.5bn in advertising revenues from the next year. That would be 7% of the Indian advertising industry’s estimated TV revenues of Rs90bn in 2008. Collateral damage: Bollywood and other channels take a hit The runaway success of IPL has hit other mainstream entertainment media. Estimating the extent of their losses is tricky, but consider the anecdotal evidence: multiplexes have reported 10-30% declines in ticket sales; Bollywood movies’ leading producers like Yash Raj, Devgan Productions and Rakesh Roshan got poor openings despite heavy marketing; and television prime time has taken a significant hit,

Economically, soft drinks are not expensive and they are consumed by most everyone. The soft drink industry is not influenced significantly by economic influences. However, the raw materials used to create soft drinks and in juices like sugar, fruits and vitamins may affect production costs and PepsiCo’s costs of production and the profit margin (Finch, 2012). The distribution channel and transportation also affect the price of the product and the commercial tax rates can vary (Finch, 2012). Socially (Finch, 2012), people today are sensitive towards the content of advertisements. Taking this into account, PepsiCo is targeting the next generation of consumers, and they differentiate

G., Hartman, R. S., & Sommers, B. D. (2007). An Analysis of Price Discrimination in Brand Name Drug Wholesaling. International Journal Of The Economics Of Business, 14(3), 299-315. doi:10.1080/13571510701597395

The strategy for setting a product’s price often has to be changed when the product is part of a product mix. In this case, the firm looks for a set of prices that maximizes its profits on the total product mix. Pricing is difficult because the various products have related demand and costs and face different degrees of competition.

We want to market coconut juice. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Araamu”. Since raw materials are very muvh available in our country. We have dedicated to give the product an indigenous image. “Araamu” is a kind of oil that provides the consumer with processed green coconut juice in bottles. For the marketing purpose of the product we have decide to launch three product lines. The “Araamu” would be launched in the market at 250ml. 500ml. and 1litre bottle. We have set a reasonable price for the product so that all kinds of people can offered to buy this juice. We have followed the target costing pricing approach. We would gain a competitive advantage, as this is a first hit in the market. We have targeted a huge market for the segment for the product. People want to such a product. For example: a person walking on the street. Suddenly he feels thirsting. Now if he wishes to thirst-quencher coconut juice he cannot find easily. It is

The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include ads on applications of mobile video streaming and broadcast mobile TV services. However, this might dampen if Malaysia’s broadband penetration and Information and Communication Technologies (ICT) literacy does not improve. With Government’s

Profit margins, sales volumes and markups are important to all businesses since they impact their profitability and ability to break-even ADDIN EN.CITE Allayannis2001600(Allayannis & Ihrig, 2001)60060017Allayannis, GeorgeIhrig, JaneExposure and MarkupsThe Review of Financial StudiesThe Review of Financial Studies805-8351432001Oxford University Press. Sponsor: The Society for Financial Studies.08939454http://www.jstor.org/stable/269677410.2307/2696774( HYPERLINK l "_ENREF_1" o "Allayannis, 2001 #600" Allayannis & Ihrig, 2001). These items help the business to set a fair price based on the perceived value of the product by the consumer. Each industry has its own typical values for profit margins and markups and they differ from one industry to another. These values are influenced by demand, competitive rivalry and addition of value to products and services which gives them additional competitive advantage. This paper focuses on three industries which are the food and beverages industry, retail goods industry and biotechnology industry which have different values of markups and profit margins. It defines each industry and gives the ranges of markups and profit margins which are typical for these industries. The second part then looks at how this information on markups and profit margins can be applied by consumers in future purchases as well as the marketing techniques that can be instituted by the companies to match their pricing

A Qualitative Content Analysis of The Times of India, The Hindu and The Indian Express

I spent the past nine months in India (August 2015- April 2016) and one big difference I noticed from the USA, is that India did not support commercials on TV or public figures promoting the alcohol and tobacco industries. Before every movie on TV they show two health warning commercials with children in them asking their parents to stop smoking and showing the devastation smoking can cause a family. India is a very family oriented society so it 's easy to understand why they have chosen to make the non-smoking commercials in this way.

Pricing a product entirely depends on the quality of the same product. Donkey coffee is one area that is facing the challenge of higher prices for their products. Apart from communicating the value of their products to the customers, the owner of the business ought to be firm on their prices. It is prudent that business people establish the value of their products and services accordingly. Once they establish the value, they should present their prices to the customers with confidence. In the case of Donkey Coffee shop, they should not get intimated by the troubles they are experiencing in regard to the issue of pricing (Carter III,

Pepsi’s has a large number of product lines and brands and thus the prices are considerably varied. Their main pricing strategy is based on the Market-Oriented pricing strategy to ensure that its prices are competitive as compared to the competitor’s prices and market conditions. Pepsi also used