The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include ads on applications of mobile video streaming and broadcast mobile TV services. However, this might dampen if Malaysia’s broadband penetration and Information and Communication Technologies (ICT) literacy does not improve. With Government’s …show more content…
This is the fourth year in which the agency has received honours at AOTY. Last year, the agency was the Silver and Local Hero winner for PR Agency of the Year in 2011 and Bronze Winner for Direct Marketing Agency of the Year. BRANDTHINK also won the Local Hero award for DM Agency of the Year in 2009 and 2010.
For AOTY12 the agency was on finalist roll call for not one but three categories that include Public Relations Agency of the Year, Direct Marketing Agency of the Year and Digital Agency of the Year, the only independently owned marketing services agency in Malaysia to achieve this feat. IV- PHILOSOPHY BEHIND ITS SUCCESS
Creativity-Brilliant strategy.-Impeccable client service. What makes an agency great however is a different matter altogether. Combing through 10 years of observations and feedbacks from our own clients, we’ve summarized key reasons
The Actors Of Micro Environment1507 Words | 7 Pages
(Electricity) • KLH Chemicals (Soda) • GoldenGate sugar manufacturing company (M) Sdn Bhd (Sugar) • U-LIK Sdn Bhd (Plastic Bottle) Intermediaries: • AEON, ColdStorage, 7-11 (Reseller) • Derbo Beverage Company Co. Ltd (Physical distribution firm) • BRANDTHINK Malaysia (Marketing service agency) • Maybank, RHB, CIMB, HongLeong Bank (Financial Intermediaries) Customers: • Consumer markets (Adults, Teenagers, and Kids) • Reseller markets (AEON, Giant Hypermarket) • Government markets (For Export purposes)…