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The 6 Principles Of Persuasion

Decent Essays

Define and discuss the 6 principles of persuasion.

SIX PRINCIPLES OF PERSUASION

1-PRINCIPLE OF RECIPROCITY

This principle is born out of societal norm and culture. It is a principle whereby people do things for you in expectation that you will do something for them. What they expected you to do might just be verbal or physical action. For instance, when you walk into a shop to buy something, and the shop attendant goes out his/her way to research for information to enable you understand the product or service better. You can really see that the shop attendant was not showing any sign of being busy, rather he was even the one suggesting more things that will lead to her making more research.

Of course, he expects you to patronize them after putting him through all the stress looking for more information. Otherwise all his efforts and time would have been in futility.

2-PRINCIPLE OF SCARCITY.

In this situation, the salesperson or sales letter try to create an artificial scarcity based on a discount, or based on the limited quantity available for supply. For instance, a company sent a sales letter that first of all showed all the benefit I stand to gain on a package that is worth $29,000, but they can sell the package on promotion for $5,000 if I buy before 31st December, 2015. In other words, it is a scarcity based on time and season.

3-PRINCIPLE OF AUTHORITY

This principle bother on how much you know about the product. If you have to exercise the

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