The Adoption And Viability Of A New Business Model

2754 Words Mar 20th, 2015 12 Pages
AIMS AND OBJECTIVES

The principle objective of this project is to discuss the adoption and viability of a new business model in which Internet streaming media companies have started to develop their own content. By researching the industry trends, we will understand why and how companies use 2-sided platforms to bring together and satisfy two different groups of users. Furthermore, with particular focus on Amazon and Netflix, we will expand the scope of our competitive analysis by exploring other strategies that can be used to gain a competitive foothold across the different media industries. By discuss the sustainability of the different strategies, we intend to argue this new business model will become dominant within the industry of online media streaming.

METHODOLOGY

We plan on interviewing people within organisations such as Netflix and Amazon to gain first hand information on the success of media production and any further planned moves into this line of business.

We are doing a survey to study people’s viewing habits with regards to TV shows and cable cutting to essentially analyse the viability of this new business model and to see if the current market will grow into this suggested trend. People’s music listening behaviour will be analysed in a similar manner.

We are doing online market research into how current strategic alliances between firms can increase price competition due to bundling of packages and then overcome stand-alone platforms. Furthermore,…
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