Our Organisation
The Australian Marketing Institute (AMI) is the leading representative body for the marketing profession within Australia. The AMI has been a part of the marketing world in Australia since 1933 ("About AMI", 2016), and has, since then, continually evolved to reflect the changing marketing landscape. AMI has set nation-wide marketing benchmarks, and has acted as a key body in the fostering of the marketing profession, and relevant academia.
The AMI is an organisation that caters to those interested, studying, graduating or currently working within the marketing profession. Our passion is, as indicated by our name, all aspects of marketing. We set the benchmarks for which marketing professionals follow and we are always striving to maintain our high standards, improving our company, and ensure the marketing industry thrives in Australia.
Our Purpose: “...advance the marketing profession.” ("Our Purpose", 2016, para 1)
Our Belief: “...marketing should be future focussed.” ("Our Purpose", 2016, para 2)
The Event
Annually, the AMI hosts their conference. It is a celebration of the marketing achievements and advancements in the marketplace, and it provides a platform for emerging marketing techniques, products and programs to be showcased to influential marketing professionals. The conference also hosts a number of well-respected, significant marketing profession leaders across Australia and beyond who will provide a wealth of knowledge regarding their
▪ Special screenings with access to a premium food and beverage menu for VIPs only
Marketing- Infilling a market lead ethos thought out, researching on external opportunities to understand current and potential customers, developing the marketing plan and strategy. Managing budgets and market success.
Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New
6) Firms using mobile marketing to reach out to its customers may benefit from this type of marketing because it provides timely information to its customers as they go about their days activities. This would be especially useful for short term sales on products. If I was to get an e-mail notification of a two day sale at thegolfworld.com, I am able to use the link to view sale items right away.
(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.
Student: Erin Burgess Student: Kellie Burmeister Student: Mark Bell Lecturer: Suzanna Mahinder Due date: 25th August 2013
Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.
Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the
|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |
This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.
The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.
Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson
Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.