The Beauty Of Victoria's Secret

Victoria’s Secret’s ad The Perfect ”Body” features ten young models each wearing a unique bra and panty set standing side by side. The target audience of the ad is Caucasian women ages 18 to 30 years old although the ad could be relevant to girls as young as 15 years old and as old as 40 years old. They are targeting them by featuring primarily young Caucasian women in their ad. While the ad appears to feature two non-Caucasian women, I believe this is a simple nod of inclusion as they are not representative of the diverse women in America. Both models have straightened hair and very European facial features.

Victoria’s Secret goal is to increase its profits by 10% and also to maintain and gain customers’ loyalty and their satisfaction. Company’s main goal is to maintain existing customers and gain new ones. Victoria’s Secret is very profitable and well-known brand all over the world and especially in US. Therefore, by launching this new line, Victoria’s Secret does not necessarily aims for enormous increase in profitability but increase in customer-company relationships.

Now-a-days, you can’t find appropriate clothing for your children because all stores are selling short-shorts and crop tops for 12-year-olds. This issue is contradicting; girls are being sexualized by being told not to wear clothes that show their skin, yet the only clothes that are currently being sold are clothes that only sexualize girls even more by showing too much skin that doesn’t fit their age group. Orenstein also argues that, “ For today’s girls, sexy appearance has been firmly conflated with strong womanhood.” Meaning, instead of having a princess birthday party at the park, preschoolers are now having mani-pedi spa birthday parties; or how the Elementary school cheer dance routine is more provocative; or when 9-year-olds are taught “all the ticks of beauty.” In our defence, when society depicts young women as sexual objects, they make young girls think that their beauty is more important than their brains(hence the reason why you can easily mistake a 13-year-old for a

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

In order to generate astonishing revenue, Mouret’s Ladies’ Paradise employs techniques to create spontaneous desire by playing on customers’ sense of sight, which would help women, who make up the majority of department store customers, realize their independent desires for femininity. The first thing one sees when one walks into a brightly lit department store is the displays. In an appeal to his customers’ sight, Mouret throws brightly colored scarves in heaping piles on a display in the front of the store. According to Elaine Abelson, “Subtlety was not an attribute of merchants in the late nineteenth century. If there was color used, it appeared in massive displays” (44). Such flamboyancy attracts women wishing to release their own creativity, suppressed by the male-dominated society. The lack of harmony in the displays portrays Mouret’s belief “…that customers should have sore eyes by the time they [leave] the shop”

Overwhelmed by the stimuli, I set out to find the jeans I wanted as quickly as possible. Searching through pile and rack, I found "Wide leg tomboy", "Tomboy flare", and "Bootcut tomboy", but none of the plain "Tomboy" I has previously owned. Disappointed and a little disgusted, I left the store empty handed. It was not so much that I had failed to find my jeans that upset me, but rather the realization that this store had somehow reached a point where it was controlling the minds of my fellow young shoppers. The store I had just left seemed to be advertising more than "Tomboy flares" and wool V-neck sweaters -- the music, the pictures on the wall, the salespeople -- they all set the level of what is cool just a little bit higher, while the customers mindlessly followed.

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

Did anyone ever tell you that Victoria's Secret Angels don't wake up that way? The runway models spend their days in the gym, training for the big day with the world's best fitness trainers and health coaches.

A majority of women today are simply viewed as sex symbols, and lingerie is now always used to either make a profit or used for lust. The saying, “Sex sells” has overridden the concept of women as people and turned them into possessions and prizes to today’s public. The days of viewing women as angelic and precious have permanently been replaced

Maribelle & Ainsley is a high-end designer boutique that offers bohemian chic junior clothing in New York City. The goal of our company is to embrace the pre-teen culture and set them apart from their little sister. When a girl enters her pre-teen stages, she is no longer interested in shopping in the girl’s section of the store, but looking for a more defined look. According to Tania Dworjan, teenagers spend more time on their appearance than any other target market, because they are pressured to fit in. (Dworjan) This girl is looking more towards her older sister or mother to see what she is wearing and starting to become more independent. We are aware of the critical phases that a pre-teen enters during her lifetime and wants to provide clothing that will make her

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

This week the essay that made the largest impact on me was Marketing to “Tweens” Objectifies Women by Jeremy Merkel. The claim is apparent that after reading the title that young girls are being objectified by marketing. Merkel clearly dislikes the idea of marketing sexy clothes to young girls and teens. As a mother to three girls I have kept my girls from these types of stores. Which is easy to do when you live 280 miles from the nearest mall with any of the stores mentioned in the article. The rules for my girls were and are they can were light colored eye shadow and tented lip gloss when they enter the seventh grade. NO lipstick, NO eyeliner, and NO mascara until they turned 15. When my older girls turned 16 they did buy fancy bras and panties,

In the particular edition of Seventeen where this source was found, approximately 87% of the ads pertained to appearance, while only 5% of the ads had to do with education. The remaining 8% was left for fragrances and technology. The Victoria Secrets ad specifically, sets a standard for what they deem the “perfect body”. In this add, majority of the models were tall, with long legs, and slender. Each model looks as if they could not have been over 100 pounds. Of the 10 models pictured, only two of those models were of a darker complexion. The beauty standard set by this company is that those who are tall and skinny considered

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).