The Beauty Standards Of America

The Afro hair style originated as a style worn by minority of African American women

There has been a notable amount of conversation on the internet on the rebirth of the natural hair movement. Cherise Luter (2014) states that despite afros and the natural hair movement not being a new concept (i.e. the Black Power Movement), it has gone under what she calls a “refreshing change”. Furthermore, what used to be “I’m black and I’m proud”, has been replaced with “I’m me and I’m proud” (Luter 2016). So, what is the natural hair movement? It is defined as a movement where black women decide to not conform to the social norms of chemically altering their hair and wearing it in its natural, kinky, or curled state (Joignot 2015). The movement could also be considered as an outlet for black women to display their racial and cultural pride or to articulate their “political position (Brown 2014:297). However, simply the terminology “movement” is something that should be shocking to many. There is a great amount of historical context behind the continuous influence Eurocentric beauty ideals have had on black women for centuries. According to Nadia Brown (2014), Black natural hair throughout history has proven to be recognized as “either unintended or intended personal and political statements” (298). the beauty standard in Western society which praises European hair textures, has influenced many black women to be critical of other black women who choose to chemically straighten their hair, accusing them of being subservient to the dominant and pervasive racist

Chris Rock’s documentary, Good Hair, investigates the notion of what good hair is. Dominant society views good hair as straight or essentially caucasian hair. This is not only problematic to the self-esteem and confidence of black women, but it can also cause black women to appropriate Asian culture. Black women unfortunately take advantage of Asian culture in search of what society believes is good hair. Many black women wear weaves in order to align to what society believes is good hair. However, when they buy this hair, they do not realize what Asians go through. Likewise, Asians who give up their hair do not know where or who this hair will be going to. Thus, this desire for good hair further perpetuates the lack of understanding that black

The researcher interview with African American women with natural hair and examination of social media. The researchers explain that in the natural hair community a curl texture is more attractive than kinky hair texture and lengthier hair more desirable than short hair; also having manageable hair is dynamic to African American women’s effective performances of Black femininity. This research expands the discourse in African American Studies that theorizes the experiences of African American women with natural hair compared to those of African American women with relaxed hair such as perms (Howard, 2015, p.

“Janie ties her hair up in the store un- der her husband’s orders so that other men will not touch her. Hair is a tool for sexual desirability across races and ethnic groups; however, the issue within the African community is that the “type” of hair that is often de- sired. However, hair is a marker of femininity, so to restrict or demean one’s hair is a direct attack on women’s being. This implies that when the hair is covered—as it had to be on the plantation or other places where African women existed, they were deemed less feminine and thus less womanly”

The attitudes and arguments towards and against black hair in “Balm” by Lonnae O’Neal Parker and “My First Conk” by Malcolm X are contingent because they express two distinct views on black hair. Malcolm X pleads that manipulation of our hair by straightening or covering by wig is self- degradation. While Parker believes that the time she spent doing her daughters hair is translated to the love she has for them. This time not only assures the girls that they have a loving mother, it assures Parker that she could send them out into a world that would appreciate them because they had someone who put time (love) into the girls. Parker is aware of the scary truth that our worth by outside world is one dimensional and fuel by aesthetics. Both Lonnae O’Neal Parker and Malcolm X have analyze the importance of hair in the black community. Parker praises the “black hair ritual” while Malcolm criticizes it. Even though their topics differ, both essays share the act of taming natural hair, and the motifs of love and pain

Gates also writes about a time when he was at his uncle’s house to watch television. While they were all watching, they saw Nat King Cole, a famous singer with “patent-leather hair” (328). His hair was processed, but not to the point where it looked completely like white peoples’ hair. It still looked somewhat natural. Back then, it was rare for an African American to be seen on television as Cole was. This shows the slow transition of blacks becoming accepted into white society.

African-American culture) hairstyles and acted as if it was their creation by giving them new

They were taken from their home and forced to work as slaves in a place they have never seen before. They were dehumanized and ripped of their culture by getting their hair shaved or cut off, trying to make them forget where they came from and who they were. After having to work under the hot sun, in a field, they never had time to take care of their hair nor did not have the same products that they have always used, so they were forced to wear scarves and forget about taking care of their hair. Due to not being able to properly take are of their hair, African American women hair were mocked and turned into jokes, which lately turned into not being social acceptable due to their hair. Resulting in Madame C.J Walker creating a cream to turn their hair from kinky curls to bone straight. Fortunately, years later African American women waned a change and felt that their hair should not be hidden. Slowly but surely African American women started to follow this wave and started to become natural, but another obstacle stood in their way, learning what to do and getting ahold of the needed items. Social media was the only way to gain the information that was needed to learn how to properly take care of their hair. Without the use of social media, it would be difficult for African Americans to get the natural hair care products that they need because in major department stores, the sections for black hair is very vague and even if they did have the item one was looking for, it is usually not in stock. More research should be done to understand why is it still difficult in some areas, Nationwide, for African Americans to get access to the hair care products that they need but not the same for other hair types? The sales for natural hair products are growing online, yet still not occurring in stores. Why is

The topic of beauty standards and body image is a pressing matter regularly discussed in today’s society. However, the concept of black beauty (those of African descent), both its internal and external components, has yet to be explored thoroughly. I aim to discover the motives of black women who wear protective styles—wigs, weaves, and braids. Do black women in the Syracuse area wear protective styles as a physical protective style to shield their natural hair from the harsh and sporadic environment or do they wear it for psychological reasons to shield their emotions from the harsh critics and scrutiny that black women face in a Eurocentric environment? This study is done with the purpose to bring to light the opinions of black women, whose feelings are frequently ignored and undermined in our society. In

Since the early 1900s, Black women have had a fascination with their hair. More explicitly, they have had a fascination with straightening their hair. The need to be accepted by the majority class has caused them to do so. Though the image of straight hair as being better than coarse hair still hasn’t left the Black community, there has been a surge of non straight hairstyles since the nineteen sixties. Wearing more natural hairstyles, which ironically enough include ‘weaves’ and ‘hair extensions’ has been considered to be more empowered and more enlightened. However, this image comes with a price, and though it appears the ‘natural’ hairstyle movement has advanced Black women, it has actually set

In today’s society, we live in a heavily social media world that blurs The lines between heritage and trends. The question often arises if someone is solely trying to imitate something without paying homage to other or stealing it without giving the entitled background of where it originated from. What caused these hairstyles that are rooted from Africa to somehow be manipulated and transition to America. The alteration affects the way we view appropriation and what is considered to be a personal identity of a specific background. Our personal identity is connected to the folkloric aspect of traditional customs that are passed on for generations to generation. Having the customs gives people a sense of roots to grow from and always have something to apply in their daily life. It’s important to have something to look onto for guidance having folkloric customs of tradition Africa hairstyles gives that to African American people.

In the late 1960s, the Afro hairstyles became a political statement, announcing, “I am black and proud” and challenged white aesthetics. This movement asked Black people to show their natural beauty without shame, spreading to the world that black is beautiful (BlackHistory.com). However, two decades later, this statement has slowly faded away and has been replaced by fake hair weaves and hair straightening chemical creams. Today, African Americans spend over half a trillion dollars on hair care and weaves, more than any other racial group. Majority of African American women do not feel the need to wear their hair naturally, and choose to chemically straighten their hair (Johnson & Bankhead, 2014).

Historically, the pinnacle of beauty was a woman’s hair. In cultures all around the world, hair was considered to be the keeper of the soul and an important symbol of womanhood and virginal state.

Beauty standards are portrayed everywhere: on magazines, social media, ads, commercials, and even flaunted among peers. While the ideals are supposed to promote health awareness, fitness motivation, and self love, it unfortunately results in many unfavorable consequences. Women are constantly “penalized for not being beautiful and at the same time are stigmatized, even pathologized, for not feeling beautiful, for having low self-esteem, for engaging in behaviors like dieting and excessive exercising, or for having eating disorders” (Johnston and Taylor 954). Beauty standards are unrealistic and unhealthy to pursue, and misinforms the public on what true beauty is. While not all beauty image ideals promote negative feelings and dissatisfaction, many believe that the negative effects far outweighs any positive effects.