Introduction
In the mid-1960s, research has come a long way when the first developments in the identification and description of a tourism subject area (Tribe & Airey, 2007). In fact, the major function of food and wine event is to deliver new flavors and traditions during their vacations, and present an authentic lifestyle from the local to visitors in a pleasant context (Getz, 2000). Which is become necessary to conduct a study of the event. The objective of this quantitative research is to identify the Brisbane good food and wine show’s patron demographics, motivations for attendees to join this event, and analysis the correlation from attendees’ satisfaction and willing to attend the event in 2017. There are three recommendations will
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There is another major reason may explain why events have become an increasingly important of inner-urban competition attract by event attendee and visitors in the last few years is the cost of building a city landmark (Paddison, 1993). Because visitors are fascinated by cities’ landmark and people will be encouraged to visit the same place more than one time by hosting different events at the landmark area for visitors interests of exploring the new culture. They usually represent a less costly to distinguish places and normally generates a significant media interests (Paddison, 1993). The consequence is the cities are competing with each other for the honour of hosing large events to promote themselves to a greater market (Hall, 1992).
Since tourism is one of the largest multination economy activities (Friedman, 1994). To compete in a globe marketplace require hosts’ abilities of good responds to a culturally different tourism which is the main factor to determine positive tourism holiday experience and satisfaction (Plangmarn, Mujtaba & Pirani, 2012). Therefore, the operation of cultural events will be considered as a very efficient respond to motive visitors and event attendee experience from a culturally different environment consist of good local food and wine.
Research questions
1. What is the demographic profile of event attendees?
2. What are the key
This is a research report of a field trip carried out in the city of Brisbane to conduct a sustainability audit on tourism at the Brisbane River to evaluate the current practices employed towards achieving tourism sustainability, leisure and event management. The report also highlights areas that need improvement in terms of management and sustainability in order to boost tourism.
Australian food, before the different cultures started to integrate into the country, were simple home cooked meals such as, roast, mash with sausages, chicken parmi and more. With the influx of cultures during the 20th century into Australia, also came their traditions as well as their cultural foods. This investigation researches the impact that these cultures have had on the food and hospitality industry in Australia. This investigation is linked in with the area of study 4: sociocultural influences and focuses on the influence of Australia’s diverse cultures impacting the hospitality industry.
Tourism programs need to include and design programs who can let the families to participate and join in together and experience the deep cultures
While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on
As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,
Hallmark events are one-time or recurring events that are usually characterised by positive image and uniqueness of the destination, high level of media exposure and being referred to as ‘mega’ or ‘special’ events. Hallmark events can include cultural, political, religious, commercial and sports events of international status. The aim of this event is to gain competitive advantage, create interest, attract attention and to ensure high prominence in the tourism market (Page & Connell, 2014).
A mega-event can be broadly defined in terms of Volume, e.g. a certain minimum number of visitors attracted over a period of time; Value, e.g. a certain minimum amount of revenue generated in a locality over a period of time or minimum capital cost of constructing facilities and in terms of psychological effect, e.g. the worldwide reputation of the event generates ‘must see’ feelings in potential tourists. It is a proven fact that successfully organizing major mega-sports events will bring tremendous tangible and intangible value for the host city and the state.
This raised profile can be important for giving economic benefits, such as, attracting tourists and business investment. The importance of this point depends on the particular city. For South Africa, the World Cup
In the more developed world, every industry in the rapid development. This is a high-speed development in the 21st century, especially tourism and hospitality. It is a big trend in tourism industry, lots of people because Olympic Games, stars, attractions and movies are fascinated. Because of this kind of industry, it will be a high salary in tourism and hospitality. Also, it will increase income tax, marking, local communities, great attractions, historical staff and natural environment. This paper will talk about Olympic Games impact tourism and hospitality why they rise taxes and marketing, and why impact local communities in order to increase their international tourism and hospitality in the local society.
Respecting food tourism, local food has a significant aspect on a decision of a destination where visitors would like to try authentic food, different from their home country (Hrelia, 2014). As a result, food experience has been a potencial economic growth for the stakeholders by selling products and services for tourists. These tourists are called food tourists regarding food consumption as main motivation (Tommy D. Andersson, Lena Mossberg & Anette Therkelsen,2017). The authors categorized the food in four types
There is a growing interest in ethics in all industries. All managers face ethical dilemmas and the visitor attraction sector is not an exception. In particular the ethical challenges that refer to the archaeological site management involve the concept of cultural tourism. Indeed, cultural tourism has been recognized as a distinct type of tourism during the 1970s when it became apparent that some tourists have been motivated to travel by their desire to better understand the culture and the heritage of a touristic destination. Cultural tourism differentiates form the typical sea, sand and sun tourism. The growing importance of cultural tourism and its ability to attract tourists makes destination to try to promote their cultural and heritage assets in
Eventfulness has become a crucial element of an urban development strategy across both cities and suburbs. Events of all sizes and agendas are becoming tools to enter new markets, and are facilitating both urban development and revitalization, as cultural creation becomes a defining element of the urban economy. In adding the intangible component of events to the physical culture of a city or micro-city, they provide a scenario in which human contact is both forced and facilitated. There is an element of communitas as a result of existing within an unstructured community in which every attendee is both equal
There is an ever increasing number of concerns regarding on the domain of the city branding. With the development of globalization, easier and faster access to communicating and trading is provided for the world, leading to cultural, social and commercial blending. One of the results is that the lack of place identity stimulates competition between districts. To compete in the international environment, city branding was utilized to enhance the indigenous symbolic image and commercial value. This essay aims to investigate the branding strategies and their impacts on cites as well as discuss the phenomenon concerning the utilization of city branding, based on the review of the existing strategies that a city could use to promote place and analysis of a specific case of 2008 Beijing Olympic Games. Methods of literature review and case study were used in the research process, combining theories with the existing application. The essay contains three parts. Firstly, related background is shown with city branding literatures. Then, a case study demonstrates the branding strategies used and their impacts on the city. Lastly, a conclusion is drawn and critical discussion on the city branding phenomenon is delivered.
This report will express and discuss the motivation behind why tourists and visitoirs attend festivals. Throughout the years there has been a lot of evidence and research to show that the the Edinburgh Festival itself is becoming increasingly more popular. There are many reasons as to why this is however the main one being that there is a large amount of events and festivals within the Edinburgh Festival that can accommodate all ages and variations of people. In order to effectively understand consumers it is important to research where and why people attend the festivals themselcves. Through doing this you can target a large consumer market which will in turn satisfy and attract more people to the event. The famous Edinburgh summer festival is an example of the variations of events that Edinburgh has produced in order to attract a wider audience and will be further explained. Furthermore, the report will concern the overall background and efforts behind festival and events, in order to analyse them as a whole there will be particular attention placed upon Scotland’s capital city, Edinburgh’s. in order to analyse the consumers behind a festival and event product it is important to initially look at demand, the demand includes both the motivators and determinators which will further be described further on within the report.
Thailand itself has a strong potential to be the top culinary tourism destination. According to the inadequate of promoting, good management and marketing strategy by both public and government sectors, culinary tourism in Thailand is not well known as a top tourist destination. The proliferation of promoting for Thai gastronomy through any kinds of tools could be a crucial key to attract Thai food culture in the heart of culinary tourists. Furthermore, understanding culinary tourists’ behaviors and motivation factors help Thailand create truly culinary experiences for culinary tourists. Additionally, comparing Thailand to other culinary tourists’ destinations as competitors is Thailand’s further step to realize its strength and weakness