A mega-event can be broadly defined in terms of Volume, e.g. a certain minimum number of visitors attracted over a period of time; Value, e.g. a certain minimum amount of revenue generated in a locality over a period of time or minimum capital cost of constructing facilities and in terms of psychological effect, e.g. the worldwide reputation of the event generates ‘must see’ feelings in potential tourists. It is a proven fact that successfully organizing major mega-sports events will bring tremendous tangible and intangible value for the host city and the state.
Can sports mega events help Brazil finally reach its economic goals?
The Brazilian government has introduced a program that accentuates myriad of infrastructure projects in transportation, ports, electricity, sewage-treatment plants and other facilities, because for decades the deficiency in infrastructure has haltered Brazil’s economy. Low levels of investment continue to be a key explanatory variable hindering medium-term growth in Brazil, which is evident from low investment to GDP (below 20%), compared to peer sovereigns (BRICS) in spite of increased investment in last decade.
Keeping the current macroeconomic position of Brazil in context, the 2014 FIFA World Cup & the 2016 Olympic games together have brought major challenges and opportunities, further enhancing Brazil’s exposure to the global economic arena. There has been an unwanted disbelief that whether Brazil can handle these mega-events and hence
It is evident that hosting the Olympics games is no walk in the park. The countries trusted with this task have to spend billions to make the games a reality. Some people believe that the countries, even after spending billions of dollars benefit from the games, while others believe that the money can be spent elsewhere more efficiently. To reach a conclusion, one must study all of the different impacts in all of the different sectors the games have.
The increasing integration of trade between economies resulting from globalisation has stimulated high levels of economic growth for Brazil, minimising the country’s current account deficit (CAD). However, a recent steep decline in Brazil’s trade surplus, which narrowed to $2.6 billion in 2013 from $19.4 billion in 2012, has widened the current account deficit to $81.37 billion
There are direct impacts to the environment for every sport event that happened, be it small scale or global. Mega –sport events are progressing every now and then since they are stimulators of major programs of improvement and regeneration for means of expressing the personality and enhancing the status of cities that are holding these events. Mega-sport events are then catalysts of development and change of the venues both in the local and national level (James and Dodours,
An entertainment or sports event, such as the MLB World Series, has a direct economic impact on the city that hosts the event because the city that hosts events such as these has to go through a series of new expenses and spending in order to be prepared for tourists. For instance, if a city is hosting the MLB World Series, the city is expected to have people from other cities, or even other countries looking for a place to stay during that given period of time. Therefore, companies such as hotels have to undergo a certain amount of spending to make sure that they have enough resources to meet the needs of these tourists. Another example, is that when an event such as the Super Bowl in the NFL occurs in a city, there are certain requirements
Jasthi, helps the reader understand the negative financial outcomes of hosting a sporting event like the World Cup and what it does to the country’s economic status. Jasthi’s point is simple yet informative. He compares the spending from South Africa’s World Cup to Brazil’s World Cup. Jasthi argues that Brazil’s lack of budgeting led them spend three times more of what South Africa paid for in the 2010 World Cup. However, that was not the only concern that Jasthi discussed in the article. The other downfall of this spending was that Brazil invested too much money in rebuilding stadiums that were going to be used for a maximum of four games, and were never going to be re-visited after the world cup. Jasthi’s points were quick and concise to the reader, and helps the reader understand how the games can negatively effect the country if the country does not make smart financial
Sports has integrated itself into the process of globalization, a common trend that assists in bringing everyone together. It calls for the gathering of different cultures to destroy language and religion barriers to cheer on their favorite teams. The 2014 FIFA World Cup, hosted in Brazil, called for over thirty two countries to come out and broadcast their support through singing and cheering. Sporting events forces you to come into contact with people of many cultures in which you wouldn’t have relations with on a daily basis. Stadiums are constructed worldwide to bring entertainment and more involvement within a community to attract more tourists. Sporting events give a city or a region a state of hope. For instance, the state of Florida
To be selected to host the the Olympic games, a city must have a full array of event venues. From stadiums, swim pools to golf courts and equestrian centers, these facilities which construction workers spent years building were in the limelight for a couple weeks, but then what happens?
Economic growth occurs when there is a sustained increase in a country’s productive capacity over a period of time. Economic growth is often measured by an increase in real Gross Domestic Product (GDP). Brazil in recent years entered an economic slowdown, after a decade of strong growth in the 2000’s (averaging 4.4% between 2006 -11) underpinned by the global resources boom. Strong global demand for its commodity exports, combined with high commodity prices, helped brazil achieve sustained economic growth. This in
Fans and spectators at sporting events are welcomed to arenas, stadiums, and fields with themed events, promotional opportunities on social media like geo tags or social media shout out for fans, promoting player digital question and answer session, and email marketing material with coupons or event dates before and after games. Even though these events and materials are great ways to promote the organization, its players, and partnerships, these events are not an individual task to execute successfully for enjoying events. What the fans and spectators do not witness is the hard work and dedication that goes on to put on these events. Furthermore, planning and executing marketing and promotional campaigns is not a singular task. In actuality,
As we see now, Brazil's economy and democratic state is starting to do some good. U.S. relations has been in good terms with Brazil. This country is beginning to be a type of role model for the surrounding Latin American countries. A kind of leader for the rest of the South American countries. As of now Brazil is considered to be in a stable mode at the moment but whether or not that will stay, has to be seen in the future, because it has a tendency to be explosive The Brazilian Economy is similar to the United States Economy in its ambition for economic growth and its attempt to cut spending after the hard hitting recession. Although there is a trade imbalance within the country, Brazil's economic growth is estimated to grow 4% over the course
Brazil beside has to try to reach back to its once renowned dominant provider status of the three economic cycles, the country has tried to open its market by holding the Olympics Games. On the 2016, the Brazil holds the Olympic Games at their previous capital Rio de Janeiro. As this event is well-known all over the world, Brazil government tries to use the opportunity to improve the economic, even though the effect maybe temporary unlike the three economic cycles Brazil has experienced that long-lasting influential.
The Olympic Games is one of the biggest and most unrivaled sporting events in the entire world. At first it may seem like a huge plus or advantage for a city or nation to host this event. However on the contrary there are a lot of negative aspects that occur when a nation hosts this event. While the event is taking place, from the outside it looks like a state of the art, prestigious event that it is. Some of the problems that are caused by hosting Olympic games deal with, stadium development, local resident life, security issues, and many others that will be discussed. One of the big problems when dealing with a mega event such as the Olympic Games is the stadiums, which get built, and how they get abandoned or not used after the games are finished. This is one of the major problems surrounding the Athens 2004 games. Many of the stadiums and infrastructure are left untouched and abandoned to this day.
Today Brazil is the center of a "perfect storm" - term used to describe a combination of various bad events happening at the same time. The combination of a political and economic crisis, expose the
Is written solely for educational purposes for MBA and MSc student level. Authors have a vested interest in internal market growth represented by aggregate consumer sales was a significant determinant of FDI into Brazil.
Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for