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The Cheesecake Factory, A Family Restaurant

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Types of training 1. There are a number of different types of training we can use to engage an employee 2. The training utilized depends on the amount of resources available for training, the type of company, and the priority the company places on training. Companies such as The Cheesecake Factory, a family restaurant, make training a high priority. The Basics of Serving Wine Show the container, name out, to the individual who requested it (the host) and rehash the wine's name. Repeat the wines name. · With the blade part of the corkscrew, cut just underneath the lip of the container to expel the foil (put the foil in your server's garment). · Wipe the top of the bottle with a spotless fabric napkin. Put the corkscrew in and gradually haul…show more content…
Training always has to be consistent for your staff to understand the menu and to be ready to give answers at any point of time. Quizzing your staff on food pairings, general knowledge and service standards regarding the menu will always assess their knowledge. Marketing Plan The competition among restaurants is fierce, and there is a need to give your all to be successful.Here are some clever marketing ideas and strategies that promise to help to improve the business and get attention from growling stomachs everywhere! Create a restaurant website and Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies: We all know the importance of internet presence and the role of stunning food pictures in attracting the crowd to our restaurant. Thus, it is necessary to have a beautiful website featuring the restaurant which highlights the food items being served in the restaurant, so that the target customers get to know more about the location. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka. : Customer loyalty programs are a huge business boosters in the present…show more content…
Therefore it is important to dress up your Yelp account so it works for you, rather than against you. So, you should add as many details of your restaurant as u can on the website such as: Lots of Pictures Location of the restaurant Food And Beverage Menu Prices Internet/ Seating/ parking facilities While using yelp and handling the reviews, one must always be polite and professional. Because it is not that your restaurant is going to get positive reviews every time. There are some negative reviews too, therefore, one must always thank the reviewer for the feedback, apologize for the inconvenience and promise to improve and serve them better in the future Setting up GooglePlus Account To improve search effiency: When one searches about any business on google, the search engine displays the information in the sidebar. Mostly the data is sought from google’s own resources. Therefore, if the Google Plus account of restaurant is set up , it will give a huge internet estate to the restaurant free of cost. This gives a very huge boost to the business as google is the prime search engine on
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