Media Convergence

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

Media sources in current culture are construed as important as they communicate the dominant ideology promoted by the bourgeois which the lower-class public should adhere to as the correct social norm (Kress, 1988). The medium which these ideologies are shown in are important, as different medium are used by different cultures. This essay will focus on comparing print with online media through analysing the Guardian and the Australian from August 31st. This will be done by looking at the types of news shown in each, the constraints and advantages of each medium, advertising, the concept of ownership, and the way the media convinces the public of their ideologies through hegemony.

Specifically, the term ‘media’ in the context of this article refers to journalistic news sources that are

Today’s media is far too consolidated. In 1983, fifty companies owned 90% of the media, but in 2011, that same 90% was owned by just 5 (1). This is why I propose that the Federal Communications Commission (FCC) lower the limit on the amount of market share that an organization can own; moving us closer to an ‘ideal democracy’. I also add the stipulation that if media was struggling to find a foot hold in the market, the FCC could grant all media outlets non-profit status; however, this stipulation is simply a clause in case breaking up outlets had unintended consequences and this will not be explored through this paper.

Media was just as ever-changing as the society it was taking place within. During this time, media was just beginning to become a nationwide phenomenon. In May of 1874, the “Imperial Press Law” decreed that there would be freedom of the press. This opened the door not only for more forms of media to be readily available, but also for media to now be interwoven with politics. Newspapers

Newspapers are rooted together with the public sphere, globalization, and mass media. The newspaper and the public sphere give citizens an opportunity to examine public concern and global matters. Does this mean that those involved with the Canadian ownership and newspaper industry ultimately wield the power in Canadian society, by exercising this influence to mold the Canadian opinion of readers (Wagenberg & Soderlund, 1975)? Historically, multiple independent newspapers existed, but this had significantly lessened over time with the rise of concentrated ownership in the newspaper industry. Canada has the most concentrated ownership of any country in the free world, meaning that the ownership of newspapers are left into fewer and fewer hands. For example, there are 42 daily newspapers across Canada owned by PostMedia. This raises concerns about concentrated ownership, and if this impacts a Canadian society in having a free diverse range of voices in our national and local media in order to sustain a healthy democracy. The current issue is whether or not concentrated ownership is causing distrust in mainstream Canadian newspapers, creating a climate of insecurity, and if there is an effect on the quality of journalism.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

News Corporation accounted for six popular national newspapers in the UK. This level of ownership impacts the variety of ideas and values that can circulate. Concentration of media ownership threatens democracy in political journalism(Baker, 2007), leading to over-representation of political viewpoints, values that are favoured by media owners. There is a negative correlation between media domination and levels of pluralism which is needed in society, to sustain representation. The concentration of media ownership leads to less competing suppliers, thus leaving a gap in a democratic political system. Due to Rupert Murdoch’s large media empire, it has been said that he has wielded political power through his influence over headlines. It could be interpreted this way when considering the support given by News Corporation owned newspapers, to Margaret Thatcher in the 1980s and Tony Blair in 1997. The impact of Rupert Murdoch can also be shown

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Mass media means that innovation that to contact with a mass audience. It is essential method for correspondence used to achieve most by far of the general population (Steven Coleman, n.d.). Besides it is means that a incorporating an innumerable exhibit of foundations and people who contrast in reasons, scope, strategy and cultural context (Akin, 2005).

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.

How much does your vote really count? As a voter, does your choice really matter? How much influence does the media have on your vote? How many choices does the media actually make when it comes to our nation's leadership? These are questions pondered by both political scientists and the average American citizen each year as the second Tuesday in November approaches. Though we know that the framers founded this nation on the principles of representing it's citizens, and on the ideals of a nation for the people and by the people; it is obvious that the people feel that their vote doesn't always count. In this paper I plan to expand on these questions and the justifications behind asking them, and I plan to follow up with a specific