Part 1: The Consumer and Business Market
The company chosen to be the focus for the marketing management is the Edible Arrangements. According to Popkova, Abramov, Ermolina, and Gandin (2015). The headquarters of this company are located at Soweto in South Africa. Its mission statement is: “To supply chemical-free vegetables for the benefit of both the customers and the shareholders” (p.16). The act of the former marketing manager developing an advertising campaign before the marketing strategy can potentially affect the company product regarding sales and also increase expenses. This is because when advertising comes before the marketing strategy, it means that the target audience and their needs are not yet known. This will be
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The value of the product compared to other competitors is because the vegetables are chemical free as they are organically grown. Clients in this generation have become more concern about health matters and that why they prefer products that will not affect their health with chemicals.
3. Analysis of the Marketing Mix for Consumer Market
The products offered (vegetables) are according to the needs of the direct consumers who buy for immediate consumption in their homes. The products are availed in varieties ranging from kales, onions, spinach, carrots, tomatoes, Dania and cabbage.
The price for the products is customer friendly as most customers are in the middle-income level in this area.
The products are well distributed all over Soweto and the surrounding areas. Customers do not have to go far in search of the products as they are available in the vegetable kiosks near them.
The direct consumers will be reached through advertising in the local radio stations as this will cover a mass market.
4. Analysis of the Marketing mix for Business to Business Market
There are many vegetable kiosks which sell to local consumers. These businesses are a good market for the product and will buy in the whole sale to sell to the direct customers.
The products will be sold in the whole sale that will mean that the price will be lower so that they can make a profit after they sell to the direct consumers (Dhār, 2013).
The farm for producing the vegetables is within
market, there is price competition. This can lead to price wars and, therefore, lower prices for
PMF has been successfully lead the way by introducing the value to help audience to easily get fresh vegetable, such as salads, new soups, and also any other form of fresh food. PMF committed to supply the best quality of new salads and also other new items for the full price in addition to foods support areas. We all pleasure ourselves upon each of our entire top quality strategy as well as the submitting achieve we 've got throughout Australia together with foods manufacturing features located in NSW, Queensland, Victoria, in addition to Western Australia. The targeted clients usually are symbol companies of their own proper such as this sort of companies because Woolworths, Coles, IGA, Alde, Dominos, Keen Jacks, KFC, and others.
in 2012. The examined the potential of ethnocultural vegetables and their impacts on economic development and consumer health benefits. They studied the relationship between the social demographics and demand of ethnic vegetables and potential agricultural and health benefits. The study indicated the perception of South Asian immigrants towards ethnic vegetables. They found that the respondents have certain characteristics which trigger to buy ethnic vegetables from ethnic stores. They also found that the expenditure on ethnic foods depends on the size of the family and the amount of income of the family which indicated the demand of ethnic vegetables will increase in future. They identified it as a niche market that farmers can explore and the government can provide support to increase the production of ethnocultural vegetables by providing sufficient
Also, as I mentioned before, supermarket is really convenient for consumers for not only having better quality food in lower price but also serving multi – options in a large amount. Compare to the supermarkets, the space of Farmer’s Market is limited, which leads to the food options are limited. Farmer’s Market cannot satisfy every consumer’s need of food. From what I observed in Berkley’s Farmers Market, the food options is really being restricted. Farmer’s can only get food that is easy to be carried and kept like fruits, vegetables and made up articles for selling, and consumers, in the other hand, have limited options. Also, not everyone has the ability to get the food from Farmer’s Market for its location and
Improving the access and availability of high quality fruit and vegetable at retail stores in underserved communities. Underserved communities are communities who have inadequate access and availability of high quality fruit and vegetable. This can be achieved through attracting new food stores to underserved communities through financial incentives, improving public transportation to supermarkets or influencing business owners to provide transportation for customers. In addition encouraging owners of business to update the facilities at existing stores to enable them to increase the supply of shelf space dedicated to high quality and affordable fruit and vegetable at existing
Characteristics of different business markets include: General market description, business opportunity, market segmentation, market size & trends, competition, customer profile and business environment. Looking at the different characteristics can help evaluate the market, this can be achieved by dividing the market into specific segments: by geographical market: by customer type: such as industries, professions, age. Evaluate the market size and trends by breaking the market into segments. This is often done to help assess who is the competition and how strong it may be within its own field.
And the customer are sensitive to the price since those products are using only few times and need to be change all the time.
The product distribution ideal for Whole Foods Market in Namibia will be two. First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is opening a new store in a developing country where the distribution channel is expected to change. Therefore, the win-win-win distribution channel works in a way that it benefits the all vendors. With attached financial benefits, the win-win-win situation
In “On Buying Local” Katherine Spriggs shares her views on the buying local products is better than the imported items for positive environment and local industrial impact. The author explains about the benefits of buying local and their advantages on the local economy and other fields. She highlights some views of the products which can be good for small farms and small rural economics. The argument given by the writer is that small farms are totally opposite than the large farms as they grow crops according to the seasons. Moreover, local buying has negative effects also as it hurts the poor workers like if everyone buying locally then people avoid the global market and the workers work in global markets can lose their jobs also. On the
The play Prince of Egypt directed by Scott Schwartz an American child actor who participated in Toy Story and now a director has shown his vision of the marvelous play in the Silicon Valley TheatreWorks. Additionally, the play itself is dramatic and musical. To sum the play, an orphan Hebrew was found near the river and was brought into one of the most prestigious family in Egypt. A huge amount of time has passed seeing Moses (Hebrew child) and Ramses (Son of the Pharaoh) growing up together into adults. However, a war caused the sickness or death of the Pharaoh, which leads Ramses to be the new leader. Moses and Ramses has a strong bond between each other, until Moses finds out his true identity; which is being born as a Hebrew. Eventually finding out his true self, his goals were to free the Hebrews being captive by the Pharaoh, which in this case it is now Ramses. With hard work and determination, Moses has fulfilled his duty to free his people. In the ending of the play, I was amazed and enjoyed the play. Therefore, I wished for another seeing of this beautiful work just by how the themes, plot, creative staging, and the passion of the director is put out there to everyone else.
In the first half of the 19th century, Christmas was a very different kind of holiday than it is today. People did not have a set way of celebrating. Christmas was not even an official holiday yet.
If the price in your shop will be higher than competitive one the low-income customers will skip the trip to it which will lead to decrease in profit.
It is believed that the media has a huge influence on the opinions of others. This can also be evident when looking at religions in the media. To understand how religious stereotyping happens in the media, it must be first observed as to why they occur in the first place. One of the main reasons for this daily occurrence is the fact that media uses lack of research. It should always be expected to find inappropriate content that is edited inaccurately. It can also be found that those who contribute to the media may have little to no background with religion. Furthermore, tools like the Internet are used by millions across the world everyday. This allows people to communicate their own interpretations of events. The problem is that these people
Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban territory. A large number of people listen to radio while traveling in urban areas and respond to the broadcast of various commercial messages.
We intend to use radio networks to also promote the product. The reason for selecting radio networks are because the people that fall within our target market listen to the radio often. This insight is based on research that showed that most people within our target market listen to the radio daily. The specific radio networks we intend to use are Joy FM and Peace FM. The reason for selecting these networks is because most people that fall within the middle-class to upper-class listen to radio networks such as Joy FM whereas those who