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The Content Of Online Media

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Introduction
The ideology of community is a multidimensional virtual web of personal connections, transcending time to evolve ideas involving community formation and participation (Baym, 2010,Miller, 2011.)
Networking sites have provided audiences the tools with which to construct their own communication methods, as well as the platform to become active participants in the consumption of mass media. The structure of online media allows a multitude of lifestyle blogs, social media sites and fan sites for example a variety of dispersed media, all of which can be instantaneously accessed at any time of the day. The online photo sharing and social networking service Instagram facilitates a connection of like-minded users, all whom appreciate …show more content…

The site ‘offers a place that caters to a specific population, thus creating a community many are unable to find outside of an online setting.’ (Gallion, 2014, p.g 2)
#KaylaMovement
The nature of the social media platform develops ‘a strong sense of group membership’ where the ‘illusion of intimacy’ (Ki, 2013, p.g 36) is created. The ability to transcend geographical location to connect with likeminded users increases dependency on the computer mediated social interaction. Access to particular lifestyles such as health and fitness is instantaneous. By following profiles that encourage these particular lifestyles, it attracts ‘gym junkies’ and ‘fit foodies’ to identify fellow users via the social media site. Kayla Itsines is a South Australian personal trainer whose personal Instagram page provides a space in which her clients and fans follow her progress and healthy lifestyle. With over 1.7 million followers of all shapes, gender, and race, the site’s social dynamic allows users to

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