The Cosmopolitan Corporation

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Pankhaj Ghemawat is a well-known economist whose believes question the perfect across border market integration. What is interesting, Ghemawat became the youngest ‘guru’ included in the guide of the greatest management thinkers of all time published by The Economist in 2008.
Among other research articles, he is an author of “The Cosmopolitan Corporation’ published in Harvard Business Review’ in May 2011. In his short thesis, Ghemawat claims that the global approach to the business mangement many thinkers adopt is wrong. According to his dissertation “the vast majority of firms are deeply rooted in their home countries’. That is why, it is crucial to endorse cosmopolitan attitude of understanding and working with cultural, political and
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While reader became interested in the Ghemawat’s standpoint on cosmopolitan corporations, the author began his careful reasoning. It has to be stated that Ghemawat put en effort to present as many arguments in favor of his way of thining as possible. He gives tangible examples of companies which were claimed to be ‘homeless’ but ,in fact, they are strongly linked to the home country. Hence the need of adapatiation is still strong.
The substantial part of the article concentrates on the way companies and their managers should embrace contemporary multinational market. The author claims: “Adaptation strategies are better suited to opportunities opened by the shift in the locus of teh global growth. (..)Western markets must compete in big emerging markets like China and India. But they can;t forcé their way in.” That is why, it is critical to pay careful attention to political, economic, or cultural diversity. Ghemawat is skilled in giving pieces of advice to those who underestimate the importance of countries differences and similarities. He also says: “I propose that every MBA gradúate – and presumably every global manager – have a mínimum body of globalization related knowledge, including (..)an understading of how differences between countries can influence cross-border interactions; awareness of the benefits of teh additional cross-border integration’.
The critical thinking analysys can also highlight the
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