Advertising has changed in many ways over the years, growing and maturing to show us what we should be. Because our own self-esteem is not enough, we rely on advertising to tell us what is beautiful and what is not. Whether we realize it or not, beauty is ultimately defined for us. Products are advertised all around us, telling us that something in our life is missing because we do not have a certain product in our possession. Ranging from make-up to plastic surgery, most of this advertising is geared toward women. This can be shown through the advertisements analyzed in this essay. Both ads depict women who are approachable. The older ad depicts simplicity and innocence, while the current ad shows a more complex, sexual look. The images …show more content…
You are only able to see her face; her hair is not visible. The only other part of her body you can see is a bit of her left shoulder, which has no straps or indications that she is wearing clothing. The background shows a clear blue sky and a busy street in modern day London, England (indicated by the infamous Big Ben clock tower. The girl has her lips parted slightly, showing a few of her white teeth. Her eyelashes are also outlined with mascara. Her eyelashes are not only thick and full, but nearly every individual lash seems to be clearly defined as well. She is wearing a thick necklace with many small pink jewels. On the right panel of the picture, there is text describing the product being advertised, which is mascara as well. The text is black and says, “The Max Volume Flash Mascara…Skinny to Fat in 10 Seconds Flat…14 times more volume…Our biggest brush ever…Collagen and Keratin enriched.” Below this text is the product, a long, thick pink tube of mascara. Below the mascara tube are the words, “Get the London look” in white text. On the current ad, pink eye shadow and lip gloss match the pink shade of the mascara bottle. The eye shadow draws attention to her piercing, deep blue eyes and defined lashes that the product promises to give you. The older ad has darker colors. The green bracelet is one of the brightest objects and is near the face, which draws your attention to the smile and the eyes, which are green as well. The dark blue sweater she is
The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.
Beauty is the quality of undeniable attractiveness possessed by a confident individual. Beauty is culturally valued because of its effect to make someone feel confident, creative, and unique. The beauty industry is expanding faster than ever because of the constant publicity it is receiving, whether it through social media, articles, or blogs. There are stores that are dedicated solely to all things beauty. One store in particular is Ulta Beauty. It is a beauty emporium where makeup gurus, or any ordinary person, could really get creative. Ulta’s popularity continues to grow because of its fun, colorful, and persuasive ads. An example would be an ad which contains a subtle, white, sparkly background, with vivid hues of purples, pinks, golds, and blues clustered together on the right side, with the words “All things beauty. All in one place. Go ahead, lose yourself,” and the large “Ulta Beauty” logo in the center of it all. The ad uses color, text, and gender appeal to connect to the value of beauty and to persuade women of all walks of life to shop there.
While flipping through a magazine, I came upon a Covergirl makeup ad of actress Drew Barrymore portrayed in a soft-lit background with the focus on the mascara makeup product in the lower righthand corner. The slogan below her reads “lashes that want it all, can have it all!”. The very subtle technique that they are using seems to be
The subjective element of beauty involves judgment, not opinion. Many people feel beauty is only something seen by the eyes. St. Thomas Aquinas views beauty in both the supernatural and natural orders. Aquinas lists the attributes of beauty to be found in nature. These are; unity, proportion, and clarity. We will see how these attributes of beauty are seen through the eye and felt by the heart.
Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.
Although society has adapted to the extensive amount of advertisements, it's critical to stop and contemplate the messages that are presented. The internet is filled with ads promoting beauty and cosmetic products, which often claim to make women feel better about themselves. In truth, the corporation advertising the cosmetic product causes the purchaser to feel inadequate, so consumers think they must use said product to enhance their pulchritude. The audience for the magazine advert comprises those who crave to look more attractive from having better-styled eyelashes, and as "Maybelline" is a supermarket brand, it appeals to an average income household.
CoverGirl states that their products are for all races or skin types such as oily, dry, Asian, or white. “Fadeproof, waterproof and ignore-proof”, which is the company phrase used to present the product that they are advertising, in this case is mascara. Mascara has been around for quite long time and it is rapidly growing throughout countries. The reason CoverGirl uses “fade proof” word to describe their product is because they claim that their product will stay on that person face regardless of sweat, cry or even how long it is worn for that day. Waterproof would be useful for those who need it when it rains or go for a swim. Last but not least is “ignore-proof” is helps bring out the smoother look that makes them look nature, or look as beautiful as Queen Latifah looks in the advertisement. There are numerous things that people look for when using make-up and this advertisement identified the top three of women need when comes to mascara so they do not need to worry about when it will fading or washing away. Women put make up to look beautiful, and mascara is part of their
This is an ad for Covergirl, a company that produces cosmetics to persuade customers that it helps one’s skin stay youthful. The product being advertised is a three-in-one liquid foundation. This ad can be found in the Good Housekeeping Magazine, it is the February 2016 issue, page 2.
In the Ad lash Sensational Maybelline Mascara catches my eyes for several reasons. The first reason I like the add is the color choice the ad maker used. Pink and purple are used often in the ad and the colors caught my attention. Another
Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have
The model has a fetching pink lips. The coloring of pink traditionally stands for youth, love, charm even sweetness. Illustratined in their designer application is a color they call Violet twist, perhaps this high color impact would make a perfect statement for Halloween, but a color on your lips on any other day I would not call infallible. Another color illustrated in the advertisement is Lilac Lust, demonstrating this color on the left hand side at the top. Unbelievable, than something to lust after. Another color in the advertisement called Nude Star, how many mothers out there would love to have their teenage daughter where this color. The last color called Sultry Sangria, illustrating sex and
Beauty is something that can be interpreted completely different from person to person. A famous quote that goes along with this perfectly is “beauty is in the eye of the beholder.” I think a person’s inner beauty should be taken into account when deciding whether or not a person is beautiful. Wikipedia’s definition of beauty is, “a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction” while Oxford Dictionary states, “beauty is a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially sight.” As you can see, inner beauty could be paired with Wiki’s definition and outer beauty could be paired with Oxfords. Of course, there
The definition of beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty has negative and positive influences on mostly people. Beauty is described by the inside and outside of us. Due to beauty, our self-esteem has been hurt dramatically, especially towards girls. Beauty is not always about our outside looks but it’s about our inside personality also.
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
What is beauty? How do we decide who is attractive and who is not? Society is full of information telling us what is beautiful, but what fact is that information based on? The topic of beauty has been studied, analyzed and controversial for centuries. We all know the feeling you can have when you hear a beautiful song that brings joy to your heart, stand in a field of flowers that excites your eyes, or admire a face that is visually pleasing. As human beings, we are all drawn to beauty, but what is it that makes something beautiful? The controversial issue that surrounds beauty is that some believe that true beauty is defined by someone’s outer appearance, while others believe it is something that is experienced through a person’s