As many companies have started to work globally, it is important to understand the effects of cultural differences on ethical decision making to avoid possible business risk and to design successful international marketing management programs. With the advancement of globalization, the concept of culture has become an important part of organizations. Many companies face problems like different cultures, different consumer behavior and different way of communication etc. Marketing is one of the most appropriate and effective way of dealing with customers of different market. They need to build appropriate intercultural marketing approach, which suits the need and wishes of customers. Culture is the collective programming of the mind, which …show more content…
Organization faces different cross-culture challenges in areas such as: Mutual support, Innovation and Goal oriented. Managing through culture and not Rational management is seen as more creative way of managing. It is emotional appeal through shared values, it is soft, and it is managed through shared values and purposes. In marketing team of French company all the members belongs to different European countries, which is said to have cross-culture. It is very important for all the members of the team to understand and try to change organization’s culture by using typologies, which provides a quick way of capturing an overall impression of the organization and allow them to compare it with other organizations. There are two types of typology that can be used are Deal and Kennedy’s typology, Charles Handy’s typology etc. Deal and Kennedy argued that an organization’s culture is a product of environment in which they operate, given on the basis of degree of risk and speed of feedback. Four cultural categories are Work hard/play hard, Process culture, Tough-guy macho and Bet-your-company culture. Each of these cultures has their own strength and weaknesses. Charles Handy argues that organizations should try to match their types of cultures to the external needs of the environment. He offered four cultural categories such as: Power culture, Task culture,
Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.
Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.
The impact of national cultures on marketing practices has been such that it brought about the creation of an academic field, with as a lead-researcher, Geert. Hofstede, on whose writings I have based my analysis.
In addition to the process of grieving and accepting significant loss, individuals are often faced with moral and ethical issues related to the process of death. These issues include the prospect of their loved one experiencing a “bad death”, which has been discussed as involving distress, a lack of acceptance, and death not being in agreement with their wishes (Somerville, 2001; Tan & Manca, 2013) or difficult end of life decisions, like end of life care or euthanasia (Lovell, Smith, & Kannis-Dymand, 2015; Somerville, 2001). In the case of the latter, there is often a moral debate between continuing someone’s life in spite of his or her medical state (pro-life) and choosing a medical
Cultural organization is unique and configures their norms, beliefs, values, and behavioral characteristics into the individual and groups that unite to get things accomplished. Patterns begin to evolve and become a rule of basic assumption; whether it is a new idea, one recently discovered or under development by a certain group as they learn to cope with internal integration and external adaptation problems. Cultural characteristics are hard to define because culture is multi-dimensional with integrated components that intertwine at different levels and ever-changing which takes time to establish and therefore time to change it also. Culture becomes the fabric or social glue that unites its participants, this will counteract any processes that are different becomes an unavoidable side-effect of life in an organization. Mutual understandings and a shared system of meanings becomes the basis of communication in a cultural organization. Functions of a society need to be fulfilled with a certain amount of satisfaction or culture can impede the efficiency of that organization. Problems with this concept arise when trying to categorize culture or when, why, or how corporate culture should be changed or finding the best, healthiest or most desirable one.
There are many cultural and ethical differences between countries and it is important for mutual trust and respect that no organization try to strong-arm another into their way of thinking or take a position that their culture is more valuable than the other. According to Pitta, Fung, and Isberg (1999), it is vital for success to have a basic understanding of the culture and the expectations within cultures as they affect all business transactions. Failing to understand and consider the cultural differences will likely result in failure.
Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper
Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum
An Organization success depends on how employees, leaders, groups, and individuals work together. Now a company is usually ran on a set of foundations that have been laid out in terms such as, but not limited to, values, beliefs, norms, language, and habits. In order to have a successful working environment, one must reach out to get to know their employee beliefs, values, most importantly get to know their employees personalities. Happy leaders, lead happy workers, who in turn are more dedicated, and willing to put the work in to make the company a success. In order to maintain a successful running business, you must learn to train, and maintain happy employees. In this paper we are going to look at Geert Hofstede, social psychologist and foremost authority on global and organizational cultures, and how he defines six dimensions: Power Distance, Individualism, masculinity, Uncertain Avoidance, Long Term Orientation, and Indulgence and how all these dimensions tie into a successful business. I intend to give you the two countries that I choose to compare using the Hofstede Six Dimensions of culture, to show you have different cultures impact their work relationships.
Culture inevitably influences the needs and desires of consumers of particular countries and socialized groups, consequently, businesses, in order to succeed have to be aware of cultural interests and target their products and operations to cultural demands. Succeeding necessitates knowing the factors that crisscross with the other culture and understanding the other culture's practices in regards to these factors. It also requires an understanding of ethical practices of the other culture as well as their communication style amongst other factors. The business wishes to win customer trust and this too, hinges, on cultural constructs. In short, the goal of standardization has given place to mastery of cross-cultural communication. This is the challenge for the American corporation that does business on a global scale.
A new team of global employees must look at the team dynamics in place and the concerns challenging them, the team, and the business. The specific groups in question is consist of a person from Greece, a person from Iran, a person from Germany, and person from Singapore. In order to examine the group LDR 804 GLOBE task information was collected concerning the personalities of persons from stated countries. This study will look at culture evaluation instruments and how they will be useful to measure the business culture and to find cultural holes associated with this team. There will be an explanation of how my style of leadership, and techniques will be persuaded by the social ethnicity and multiplicity of the team. There will be an explanation of how the social ethnicity of the team will likely persuade job outcomes and efficiency of the team. There will be an explanation of how the social ethnicity and differences of employees in the group will persuade a better business culture.
The approaches and dimensions of culture are essential international business aspect. Making sure how cultures observe diverse business aspects might be helpful for the manager to navigate from international world market. Efficient usage
Undoubtedly, culture is known to be a wide area depending on the areas it may be referring to, and different studies have provided detailed yet unique definitions for this notion. This paper is revolving around the specific role of culture in international market while considering the fact that it is an important element for successful business operations in international domain. Researchers of different areas have been providing different definitions for this term resulting in sufficient explanations about the ways it is being perceived among different populations. The first known scholar, who stepped into the analysis of culture as per the market sector is Geerte Hofstede. Therefore, the paper is focusing on different approaches towards culture, that is, the ways through which cultural differences are able to influence the marketing operations across the globe.
One of the challenges for international expansion is to know how to deal with cultural difference. “Some companies tend to overcompensate and become oversensitive to local culture - enough so that they lose the identity of the brand that made them successful in other markets.” (Top Challenges for International Expansion, 2012) Culture is a necessary item that need to consider because the awareness of real market needs is increasing. The most difficult section is to know how to modify the products according to different countries. At the same time, the firm also need to be careful cannot lose their core value. It is hard for the firm to maintain the balance when expand the firm internationally. The failure of many ventures and product launches in foreign countries is be traced largely to the marketer’s lack of familiarity with the foreign culture, customers and languages. (Marketing,
Organization cultures plays a major role in an organizational ethical - decision making process. If an organization promotes Honor, Courage, and Commitment, then most of their decisions will be made with this ethical approach.