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The Effects Of Cultural Differences On Ethical Decision Making

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As many companies have started to work globally, it is important to understand the effects of cultural differences on ethical decision making to avoid possible business risk and to design successful international marketing management programs. With the advancement of globalization, the concept of culture has become an important part of organizations. Many companies face problems like different cultures, different consumer behavior and different way of communication etc. Marketing is one of the most appropriate and effective way of dealing with customers of different market. They need to build appropriate intercultural marketing approach, which suits the need and wishes of customers. Culture is the collective programming of the mind, which …show more content…

Organization faces different cross-culture challenges in areas such as: Mutual support, Innovation and Goal oriented. Managing through culture and not Rational management is seen as more creative way of managing. It is emotional appeal through shared values, it is soft, and it is managed through shared values and purposes. In marketing team of French company all the members belongs to different European countries, which is said to have cross-culture. It is very important for all the members of the team to understand and try to change organization’s culture by using typologies, which provides a quick way of capturing an overall impression of the organization and allow them to compare it with other organizations. There are two types of typology that can be used are Deal and Kennedy’s typology, Charles Handy’s typology etc. Deal and Kennedy argued that an organization’s culture is a product of environment in which they operate, given on the basis of degree of risk and speed of feedback. Four cultural categories are Work hard/play hard, Process culture, Tough-guy macho and Bet-your-company culture. Each of these cultures has their own strength and weaknesses. Charles Handy argues that organizations should try to match their types of cultures to the external needs of the environment. He offered four cultural categories such as: Power culture, Task culture,

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