2.3.2. Deceptive Pictures
According to Kim (2004), there are several instances that he has witnessed of the deceptive pictures presented in the websites of the online retail stores. The consumers correspondingly find a different product during the purchase of the product, which leads to extreme level of dissatisfaction from the customers end. Subsequently, the consumers find it difficult to purchase the product again from the same retail store. Lodorfos et al (2006) in this regard commented that the online retail organisations those have witnessed these sort of deceptive pictures in order to attract online consumers have ultimately not been able to retain the same. Similar instances are also notable among the consumers in Hong Kong, who are highly conscious regarding the quality aspects of a product. Therefore, it is eminent that deceptive pictures are regarded as one of the factors that restrict consumers in Hong Kong to purchase products through the online platform (Lodorfos et al, 2006).
2.3.3. Diminished Instant Satisfaction
Mittal (2013) suggested that in online retail shopping the consumers receives the products after certain amount of time. It is worth mentioning that although in Hong Kong the delivery of the online purchased products are relatively quick, still it is not feasible to witness immediate consumption of the product at the time purchase. Bashir (2013) further commented that this infeasibility to deliver the products immediately leads to the diminishing of
When companies target consumers who are uninformed, they feed lies to the consumer, tricking them into buying something that they didn't want or even need. An example is when fast-food restaurants advertise a humongous burger. A consumer is intrigued with the size of this burger.But when they eventually purchase this burger, they are unsatisfied with the comparison of the advertisement and the actual product.
Years ago, most people thought that it would remain impossible to click a button and place an order to buy something. Today about “195 million online American consumers” order take-out, book hotels, flights or even grocery shop (Weinstein 1). Many people can pay bills and transfer money to other people through a click of a button on their smartphone. 100,000 online consumers took a survey to reveal that most people preferred online shopping than physical shopping. 73% said it “[was] time saving” and also 58% of those people said they “liked it more because there were no crowds or lines.”(Weinstein 2). Consumers care more about the time used up than going to the store to look and try out the product in person. The internet offers a huge amount of choice and diversity in how people want to do things. But with the majority favoring online shopping, it just shows the laziness of our
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
Description problems- some customers that shop online may not be convinced that the description of the product online will match the real life version of the product. For example, if a person was to buy blue trainers, they could end up with another colour like red. Some computers show colours differently and the quality of the image could be another factor as to why the delivery of the product could be in a different
Increase in On-line shopping has made it necessary for the goods to reach on time for customer satisfaction.
Increase in On-line shopping has made it necessary for the goods to reach on time for customer satisfaction.
When an advertisement or promotion has any representation, omission, or practice that misleads consumers, there is a deception (Richards, 2013). This paper analyzes the legal, ethical, and social responsibility ramifications of the false
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
Now a days many of us are familiar with the idea of online shopping. While it is convenient to the consumers, there is a lot of behind the scene efforts that many do not know about. I work for CJI Collectibles L.L.C. (CJI) which is a company that was started in a garage as an effort to resell brand new merchandise online for a profit. Through the years CJI has grown larger in size, yet still considerably small given competitors such as Amazon and Ebay. Providing a large a ray of items to the consumers, they are able to maximize sales by appealing to many kinds of consumers.
However, a weakness of the product is that the consumer’s buffer time in the stores is decreased.
In the wake of increasing competition in the world of business, most companies have embarked on advertisement campaigns aimed at luring consumers to their products. The nature of advertisements is that they accentuate the strength of a certain product while concealing the disadvantages of the same product. Essentially, all adverts aim at influencing the consumers to make favorable decisions in respect to the purchase of the products. While most companies go an extra mile in making their products more appealing in the eyes of the consumers, they sometimes do so at the consumer’s expense. Usually, the manner in which the products are displayed does not reflect the true reality on the ground. This scenario results in the eventual disappointment of consumers and may even work negatively against the company. In the minds of the consumers, products that do not meet their expectations are considered as a fraud.
Guaranteeing client satisfaction is the objective of online merchants, however few vendors can promise that clients will be completely fulfilled by every buy. It can be sensibly accepted that fulfillment prompts repurchase practices. Likewise, disappointment is one of the components that prompt clients ' diminished repurchase aims. On the other hand, clients frequently choose to leave a supplier in view of deficient reactions instead of for the disappointing issue itself. In a light of the presumption that clients often complain before they leave suppliers, administration recuperation and protest administration endeavors are utilized as the primary strategies for holding clients. In any case, clients don 't generally indicate disappointment before they leave a supplier, and the wonder is particularly common in e-commerce. Online shops have furnished customers with administrations through which they can post surveys about items acquired on the web, and these audits are made accessible to other prospective clients. Case in point, bulletin board systems on ebay.com connection to Twitter and Facebook; in China, BBS on Taobao.com customer to customer commercial center in China and is given by Alibaba connections to prevalent interpersonal interaction destinations. As indicated by the China Internet Network Information Center (CNNIC), just 29.5% of clients are slanted to remark on their online buys. Among the
After the appearance of online shopping’s phenomenon, consumer and seller lost the direct connection between each other. The relationship between the seller and the consumer became stranded between the consumers and their devices. Nonetheless, Sellers have never accepted losing their effects on the consumer. In addition to a different forms of advertising, they created a tiny
In recent years the online shopping industry has absolutely exploded and there are now such people who are buying online and just forgot what traditional market meant at some point. We can easily understand a lot of advantages of online shopping or e-shopping, but at the same time, there are people supporting ordinary shopping. They have their valid reasons as well.
This research draws the attention to facts that despite both companies have many bad reviews, potential consumers are still attracted to shop using their websites, while present customers are consciously complaining about eBay’s and Amazon’s unprofessional customer service and after sale service, yet they still shop using both websites, resulting in eBay overcoming analysts’ predictions about their profits every quarter and Amazon investing big amounts of money in its growth. Primary research that was conducted, showed that lower prices and wider range of products are the two main factors that attract consumers to shop online (despite the awareness of bad customer service and after sale service).