Racial Bias in the Media Influences Viewers
Television reaches more consumers for more time than any other source of media. Its use for entertainment or news is overly influential, persuasive, and authoritative. Through these characteristics, any type of information or message influences its massive audience. Because of this, what Americans see – or fail to see- has a powerful impact on how they view other races. Young children are especially vulnerable to the information they are exposed to. TV is a vehicle to provide experiences and information not otherwise available to them. Older audiences, however, are also vulnerable to the information. Consistent messages about traits and stereotypes of other races reinforce specific ideas to the adult viewer. Viewers aren’t limited to racial bias when other races are on the screen, but are also susceptible when races aren’t included. As a strong and influential tool, television uses both obvious and subtle racial bias to influence its viewers.
Television is a strong and influential tool. To first understand why television has a strong influence on its viewer’s, it is important to know some basic facts. According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 296 million (Nielsen, 2014). This stat shows the enormous audience that TV and its messages
The spread of television has affected American households universally, which started in the 1940s but has continued to make a dramatic surge. There is a trend at that is being captured across televisions in households everywhere. Politics, reality television, social media and public information is being broadcast from household to household. Television has in a way become a mode of how we think and interact with each other. Television is starting to leave that bubble where it was strictly entertainment, now television is becoming a source of what we must believe. The consumer demand for television as spiked dramatically, in the way we view ourselves and perceive others in the world around us is through a television screen. Although we are
In the article “TV’s Negative Influence on Kids Reaffirmed” by Jeffrey M. McCall, he addresses the issue of how TV has a negative influence on children. McCall states that young children and toddler’s cognitive ability do not develop as well when they have a television in the background while they are playing and interacting. McCall also argues that TV has a very influential role in the teenage pregnancy rate and how early teens become sexually active. To further prove his point, McCall proclaims that children and teens that are exposed to large amounts of television and video games become socially awkward and have issues interacting in society. McCall also says that the networks are rating their own programs carelessly, which is leading to shows that should be restricted by a V-chip being watched by children, rendering the restricting system null and void.
Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps
Racial stereotypes more or less affect our perceptions toward race, and judge people in a certain frame unconsciously, as Omi set forth in In Living Color: Race and American Culture. It greatly impact the images of minorities on the visual media, which the most direct medium to reflect the popular beliefs. Even though the “racist beliefs” have “just recently being reversed”, the portrayal of minorities on visual media is still not exemplary (Horton, et al “PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES”).
The unreliable generalizations and disturbing portrayals of members in a racial group contribute to the justification of unequal treatment in various systems that impact people in the society negatively. Racial biases exist unconsciously in our attitudes. This leads to actions that are negatively interpreted in our cultures and diffuse in the media, which in turn, form prejudice and discrimination that structure systems to target minority groups. The two most frequent racial stereotypes in cultural and social agendas are popular culture and the media. Both frame images of African Americans and utilize the images to provide inequality.
In the article “TV’s Negative Influence on Kids Reaffirmed” by Jeffrey M. McCall, he addresses the issue of how TV has a negative influence on children. McCall states that young children and toddler’s cognitive ability does not develop as well when they have television in the background while they are playing. McCall also argues that TV has a very influential role in the teen pregnancy rate and how early teens become sexually active. To further prove his point, McCall proclaims that children and teens that are exposed to too much Television and video games become socially awkward and have trouble interacting in society. McCall also says that the networks are rating their own programs carelessly which is leading to shows that should be blocked
Across the United States, the matter of racism and stereotypes has been a sensitive topic for centuries. Although, we are taking baby steps to solve the issue of injusticeness, we still have a great deal of progress to make. This is a relevant topic because in recent news there have been large issues of race, particularly minorities. One major source of entertainment is television, in particular shows and movies, there are major enhancement of stereotypes and degradation. Minorities are still fighting the way they are portrayed to the world. Because of this, people who haven't necessarily had an encounter with a particular race, see them in a negative light,
Television has played an integral role in the American home for so long that people wouldn’t know which direction to face their couches without it. For decades it has brought families together for a few hours of shared enjoyment at the end of the day, and given co-workers something to talk about at the water cooler to distract them from the dull tasks that lay ahead of them. TV has capitalized on this ability to distract its mass of viewers from their everyday lives. Content was never really the main purpose of television – its purpose was to produce shows that would attract the largest audiences, and to increase the amount of advertisements seen by a highly consumerist culture. In its attempt to appeal to the mainstream, it has, in a very
Many individuals use the media as a resource to understand other cultures outside of their own communities as the media plays a central role in communicating what happens around the world. The presence of negative representations of minorities in media is an issue that impacts not only minorities, but also society as a whole. Although a large body of research has illustrated that media commonly portrays racial/ethnic groups from a stereotypical point of view, very few studies have examined the impact of these depictions on viewer's real life racial attitudes. This paper will analyze stereotyping in media and how it contributes to influencing viewer's existing beliefs and schemas about different ethnicities. False Stereotypes and Effects on Community
Film, television, and newscasts all have profound effects on the way that their viewers see the world. For many people, the only exposure to the world beyond their own horizons is that which they get from these media outlets. Because of this, people who have no real-life experience with certain races or cultures outside of their own are often left to form a perspective of the culture in question based solely off of what they have seen on television or in the news. While forming perspectives based on media representation is not inherently bad, it can still serve as a catalyst for the perpetuation of negative stereotypes. Consequently, when
Viewers are repeatedly exposed to certain portrayals of an ethnic group, and may develop corresponding beliefs about that group. Taylor and Stern (1997) give the example, if viewers see Asian-Americans playing roles of technicians or mathematicians on television, they may learn to believe that Asian-Americans excel at math. The same hold true with other minorities. If the public is constantly exposed to minorities portrayed in a negative or stereotypical manner, those traits will ultimately be reinforced in the minds of the viewer especially if the viewer does not have anything to negate those images.
Television as a medium has a profound influence on what people are exposed to, especially in regards to News report programs. It is used in every country, broadcasted in every language, bringing coverage of local and foreign messages to large audiences. Race is a socially constructed reality, and television has had a profound affect in
Television as a medium has a profound influence on what people are exposed to, especially in regards to News report programs. It is used in every country, broadcasted in every language, bringing coverage of local and foreign messages to large audiences. Race is a socially constructed reality, and television has had a profound effect in
History has changed. Ideas and standards have also changed. Back in the day, when the media or movies showed a hint or a dash of blood, the reaction of the average person was shock and disgust at the blood and gore shown. These scenes and clips shown have become more and more extreme over the years to the level of being hazardous to society. Even in the videogame industry, certain scenes that may have caused outrage and commotion fifteen years ago are now seen as childish and may even be considered as humorous. To put it candidly, most of the mass media has been used widely to its ability to influence and persuade, to glorify, and diabolize thoughts and actions of individuals. Yet people of this generation still spend a great percentage of
Television is a persuasive intermediate of mass communication. Today it has been argued that television does an unsubstantial job of portraying race and ethnicity. The current programming and advertising shown on television today, advances one’s ethnocentric view of American culture, and validates many existing racial stereotypes.