The Energy Bar Industry Essay

This document is part of the requirements of the Foundations of marketing course, the University of Newcastle. It is the first part of the marketing plan for Red Bull, the leader of energy drinks market.

The constriction of protein allows a person to consume an amount of protein that is suggested by scientific studies to give the needed nutrients. The 40-30-30 composition of the diet is supposed to allow the body needed nutrients without supplementation, while helping monitor the insulin levels in the bloodstream. Along with a balanced diet, the consumption of six Zone meals, at equally spaced intervals, will cause the body to react to food, affecting the insulin levels in the proper way. By eating many of these Zone meals, the body will retain a steady level of insulin in the bloodstream. Retaining a consistent insulin blood level trains the body to produce insulin at the desired level, just as repeating an activity forms a habit. The Zone diets rigorous regime of many well balanced meals, aims to lower insulin levels, in turn reducing excess hunger.

The instructions and rules behind the diet’s principles are not hard to follow and are not complicated like a lot of diets can be. At the same time, this diet is not forcing its participants to eat much less and it is also not calling for a massive amount of weight loss, which can be unhealthy and dangerous. In my opinion, I would be able to do this diet and it would probably make me healthier. Right now, my current diet has too many unfavorable carbohydrates in them according to the Zone diet, and I definitely need more favorable carbohydrates. That being said, my protein and fat amounts would be at generally good levels. My protein consumption would be a little too high, and my fat consumption would be a little too low. With that in mind, I would definitely give this diet a try if I ever feel I need to seriously change my eating

This will show the people at the event that Clif bar is very helpful and it will help you during physical activities and sports. Before the bike ride, everyone bill be given a bar and the Clif bar team members will explain what they are, how healthy and organic they are. We will also have 50% off coupons on boxes of Clif Bar if anyone is interested in them after the event. By explaining the benefits of Clif bar such as organic ingredients, consumers will know there no added preservatives or any unnatural ingredients. They will also know the story behind Clif bar and how it has been made in a kitchen. This way consumers will be satisfied and consider the bar as most energy bars do not do this and are not 100% organic. We will reach the target market by having the relay bike race. The bike race will attract athletes, active individuals, consumers who work out. These are the consumers who would consume Clif bar for energy so we have our whole target market in the bike

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

We decided that cannibalization was not a cost to consider because the Energy Gel product was in a completely different consumer category than the Energy Bar. Customers using Energy Gel will be consuming the product shortly before, during, or right after strenuous activities, while Energy Bars will continue to be consumed throughout the day at the volume as pre energy gel. To back this up, we can consider the various gel products that have already been on the market since the late 1990s. If Energy Bar consumers wanted to switch to Gel, there were already products on the market to fulfil their needs. However, Energy Bar still continued to experience steady growth and will continue if Energy Gel arrives on the market.

3. What target consumer market should be chosen for a new energy beverage brand? § Seeing as the heaviest users of energy beverages are males between the

Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular, “hip” part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumers. This shows that even initially energy drinks were directed at a select crowd, a group of people with specific interests. Although the consumer base for energy drinks has now expanded beyond that of simply athletes, the target market is

A slow growing market is a great way to characterize the energy beverage category in late 2007. This industry was increasing in profits still but was not increasing in profits as quickly due to factors such as market maturity, increasing in prices, competition and new hybrid products (Kerin & Peterson, 2010). The market was still very small but was dominated by Red Bull due to it being one of the first energy drinks, which caused it to dictate the market and have more of an advantage than the other energy beverages. So in late 2007 the market for energy drinks was still

In late 2007 the energy beverage category was reaching market maturity and projected to have a slower annual growth rate from 2007 to 2011 (10.5%) than it had between 2001 and 2006 (42.5%). Rising prices, packaging competition, and the introduction of hybrid energy beverages also added to the slower projected growth rate. However in 2007 the market still saw growth of 32%.

Both competition and market size are of major importance when one explores the positioning of a product. In the case of Crescent Pure, this is vital as Ryan must determine the level of competition that will be faced if the product is marketed as either an energy or sport drink. In the case of an energy product, it should be noticed that there is heavy market dominance by Together, Freight, Razor, Torque and Steller, as they account for roughly 85% of the market. Despite this, it should be seen that the average price point for a 5oz can is $2.99 which is notably higher than Crescent’s $2.75 pricing. Additionally, the market size for sport drinks is of particular interest as it is estimated to grow to $8.5 billion by the year 2013. This, coupled with the fact that the market had grown 40% between the period 2010 – 2012, makes this sector of particular interest to PDB.

Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy.

In Brazil, there is not as much of a market for energy drinks as there is in places like the United States. Still, introducing 5-hour energy shots to Brazil could cause the desire for energy drinks to grow in that country. That would open up an entirely new market for energy drinks that could make millions or even billions of dollars for companies that manufacture energy drinks throughout the world. In order to clearly understand how marketing will take place in Brazil and the issues that must be addressed, there are four specific areas that will be considered here. These will be the social-cultural environment of Brazil, the economic environment, the political environment, and the technological environment. Since all of those areas play a role in how an energy drink could be marketed and how much success it might have, they all must be discussed before any decisions are made.

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

Due to the fact that the industry is growing, other countries are now being emerged