The Ever Growing Cosmetic Industry

The Beauty Myth’s central argument is the growing standards of physical beauty of women as they grow stronger. This standard has affected women in many ways, such as in the workplace, culture, and religion. The standard has taken over the work of social harassment. The beauty myth expands the belief an unbiased measurement of beauty exists and that women want to express it and men would want that women. The author, Naomi Wolf, states that the beauty myth is not about women themselves, it is about the power of men and their society. The myth supplies power to multibillion dollar cosmetics industries and it keeps women from rising too high in the workplace. Within this book, Wolf shows how the beauty myth functions and affects women in the workplace, media, sex, religion, culture, violence against women by men, and by women themselves in the configuration of cosmetic surgery and eating disorders.

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

There is a cliché quote that people say, “Beauty is in the eye of beholder.” But in the essay “The Ugly Truth About Beauty” (1998) Dave Barry argues about how women who spend countless hours on their so called “beauty” whereas men seem not to care. Barry uses juxtaposition and exaggeration to poke fun at men and women behavior and shed light on the harm that the beauty industry is doing. When Barry argues his point of his essay he addresses both genders, but more specifically teenage to middle age men and women, but he writes about it in a humorous and light-hearted manner.

These captains of industry have done great things. They donated lots of money to charity. The people who did this are Eastman, Rockefeller, and carnegie.Eastman donated lots of money to dental clinics, schools, and engineering students. Rockefeller created the university of chicago, and the rockefeller institute for medical research he donated over a billion dollars to charity. Carnegie donated over 350,000 dollars to future public education and he also donated money to many museums. They are captains of industry because al the money they donated.

It’s difficult to envision a world where idealized female imagery is not plastered everywhere, but our present circumstance is a relatively new occurrence. Before the mass media existed, our ideas of beauty were restricted to our own communities. Until the introduction of photography in 1839, people were not exposed to real-life images of faces and bodies. Most people did not even own mirrors. Today, however, we are more obsessed with our appearance than ever before. But the concern about appearance is quite normal and understandable given society’s standards. According to Jane Kilborne, “Every period of history has had its own standards of what is and is not beautiful, and every contemporary society has its own distinctive concept of the

Throughout history, we see many variations in what is depicted to as the “ideal” body type for women. Historical evidence in literature and art shows that in early centuries, desirable women had voluptuous and rounded figures. In Ancient Greece 500-300 B.C., women were considered “disfigured” versions of men; as shown in sculptures and classical paintings, they were light skin, plump and full-bodied (Dovas, 2015). In the Italian Renaissance 1400-1700, we see fair-skinned women with ample bosoms, rounded bellies, and full hips. In his poem, Venus and Adonis, Shakespeare describes Venus, the Roman goddess, “My beauty as the spring doth yearly grow; My flesh is soft and plump, my marrow burning”. In Victorian England 1837-1901, women were also full-figured, desirably plump and compressed their torso with corsets to achieve a well-formed shape (Dovas, 2015). From her novel Little Women published in 1868, Louisa May Alcott described a character Margaret, “Margaret, the eldest of the four, was sixteen and very pretty, being plump and fair, with large eyes, plenty of soft brown hair, a sweet mouth, and white hands, of which she was rather vain.” These historical examples show that plump women were considered beautiful and attractive. The thin

It was not only till the Nineteenth century where makeup became gender inclusive to society and became a women dominated industry. As the years progressed society was conditioned to think that makeup was made for women. Outside ancient Egypt women had done above and beyond to enhance their beauty to become better suited for a mate or to be considered beautiful. Before makeup was even introduced to world, women went to the extremes of using burnt matches to darken their eyes, using berries to stain there cheeks and lips, and even swallow oxblood to improve overall complexion. And if it wasn’t for the help of social media, men would still be struggling to this day to get the cosmetic recognition that they deserve. Gender roles has always created social boundaries for not only men but for women as well.Women have also dealt with the hardship of trying to be accepted in a society. Since the nineteenth th century restraints of not being able to vote, or work has carried on to the Twentieth century. Women are taken seriously when it comes to sports or having physical strength. Till this day women are making less on their paychecks compared to men. Both genders have their disadvantages and both deal with trying to break the labels that have been created. A new societal culture is happening and regardless of gender the traditional constraints that have been created it is becoming less significant in not only the

Throughout history, the beauty industry has had a major influence on women, especially through society. For years, women have felt need to compare themselves next to celebrities’ appearances and feel as if they are not what society considers as “perfect”. Society has built up standards of beauty. Some standards were women should have a slim figure and flawless skin. Some women have the need to follow them by changing their looks and ways. Makeup is one of the ways women rely on to give them confidence with their appearance. Advertisements have a way of persuading the public in a certain way.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

Actress and comedian Phyllis Diller once said, "It's a good thing that beauty is only skin deep, or I'd be rotten to the core". Unfortunately, beauty can be a harm deeper than skin. People have been using beauty products and cosmetics from shampoo to plastic surgery. As we advance in technology and science, it has now come to light that these products contain extremely dangerous chemicals. As a result, people are becoming much more aware and demanding new and natural products. For this reason, Companies have reached for natural ingredients to add on to their chemically soaked products. Many people, especially women, use plastic surgery to change the way they look to feel beautiful. People argue that undergoing plastic surgery is at their own risk for wanting to achieve a better physical appearance. Without these multibillionaire cosmetic companies, many people can be left unemployed. However, there needs to be laws demanding the discontinue of animal testing and all daily beauty products should be FDA approved before going into market in the United States. It is human nature to feel good, pretty and pleased with our appearance, but it should all be done in a safe, nontoxic manner.

Everyone loves to feel beautiful, but what is the price? Everyday there is a woman painting painting her nails, a man running gel through his hair, and a mother rubbing lotion on her childs skin. These are looked over like normal activities but they contain a dark secret. This secret can lead to death, pain, and injuries. In fact, it has been in the dark so long, that many people choose to ignore it. What is this secret? Well, the beauty industry hides an ugly truth: It has flaws in the system that lead to mislabeling of products, unregulated chemicals in formulas, and dangerous diseases in cosmetologists.

Often times, women are pressured by the mainstream media to upkeep a stellar appearance. They are expected to measure up to high standards without question. Even before most girls reach puberty, commercials are bombarding them with small Barbie esque makeup kits filled with lip glosses and chalky eyeshadows. The impact it has on impressionable children, both girls and boys is something that will likely last a lifetime if unlearned. Cosmetic companies who are marketing to young ladies say they can simply improve their looks to gain acceptance from their peers if they use the products they are selling. The makeup industry is a multi million enterprise that makes a profit from women’s insecurities and amplified pressures from society as a common tactic many cosmetic campaigns use is to push women to embrace the ‘natural look’ by providing products that will make it appear as if the individual is not even wearing makeup. Companies will spout out that with these products, the end result will be ‘you, but better.’ It is somewhat of an underlying and slightly manipulating slogan, as if to say how a woman appears could be improved because it is lacking in the moment. This distorts how we all believe how a woman is suppose to look.

The influence of advertisement on a customer’s self-esteem is a vital issue companies must address when deciding how to present their product to the public. In fact, emotions triggered through branding can greatly impact product sales and customer loyalty (Park et al. 2010 cited in Malär et al. 2011, p.35). Women in particular are prone to react sensitively when exposed to images of the ‘ideal female beauty’ standard in the media (Pihas et al., 1999, p. 225). Therefore, this essay will examine the effect that television advertising of beauty products has on the self-esteem of women between the ages of 15-35 living in the UK with a focus on the negative effects on self-esteem across different age groups.