With little prior knowledge of running a successful SEM campaign using the vast array of tools available in the AdWords interface, this project generated a number of challenges. The most difficult aspect of the campaign was to express the reasons for purchasing premium ski clothing within short, text-based ads. The ads also had to align with the brand’s values and not waste money on irrelevant keywords. This challenge was overcome before and during the campaign via initial and ongoing communication with the Pure Brandz CEO. Communication was not an issue because all work on the campaign was performed at the client’s office. The client was therefore able to trust that at no stage would the campaign negatively affect the brand image or spend the marketing budget unnecessarily. The resulting level of trust and frequent communication were useful in maintaining a stress-free work environment to create an effective SEM campaign. Working solo on this project meant that the client was not able to collaborate at any stage of the process, could not gain knowledge from the experience, and therefore did not share insights or participate in discussions on how to optimise any part of the campaign. On the other hand, a team project must continually strive to prevent the possibility of moving the campaign off course due to groupthink. Groupthink is caused when a potentially harmful solution is agreed upon by all team members despite their internal objection due to their loyalty to the
Overall, this group project went very well and was completed on time due to the fact there everyone including myself assigned ourselves with a task role, relational role and from the start had individual roles present such as leader, compromiser, and gatekeepers in the group that made it
This case, as well as the previous two, are prime examples of how detrimental groupthink can have on the effect of your career or the lives of several others. It may not always be easy to recognize the dangers or altercations groupthink may have, which is why you should always appoint ‘mind guards’ to contradict the decisions made within a group setting. It is always beneficial to seek an outside source for their opinion, as it may be just the idea that the group has
Working in a group to achieve a high quality group project can be one of people’s most difficult school experiences. Working in a group is tough because there is often someone who does not pull their own weight. “There are five stages to group development, adjourning, forming, storming, performing, and norming” (John & Wiley pg 166). Christine’s group from the Case Study the Forgotten Group Member is in between the Storming and Norming Stages. The Storming Stage “is dealing with tensions and defining group tasks,” while the Norming Stage is dealing with high emotionality and tension among the group members” (John & Wiley pg. 166). Christine and her group could have had better
In this group project, I had a major role in ensuring that it came together in a unified way. Generally, I usually take a leadership role in group projects so I was the central person coordinating group meetings and ensuring sufficient communication. To begin the project, we divided up the work by assigning people to work on the case study, find literature, summarize the textbook, and talk to key informants. My assigned part was to summarize the textbook, which also ended up lending itself to finding some additional sources to build on what the textbook was lacking. In regard to the group literature and informant summary, I ended up writing most
I always thought that working in groups meant one or two people doing all the work and the rest just goofing off. But in our group each individual had a specific task that they had to perform to make sure the group assignment got done. The group consisted of 9 people who are as followed; Christian Clark, Reilyenne Nahulu, Michel Rivera, Hunter Salavea-Timoteo, Kashalynn Vergara, Paola Guadalupe Gonzalez, Kobee Ledward, Bryje Ahia, and Jeremie Saludares. The analysis covers the importance of an interesting topic, preparation needed, roles I played, things that went well in our group, could've done better, and the two important things about group communication.
The team is assembled and the task is allocated. Team members behave independently, with anxieties about inclusion and exclusion. Their time is spent planning, collecting information and bonding, with an apparent willingness to conform. This can happen whenever new circumstances occur within a group, or when new challenges or projects are set within established
The average person encounters more than 600 advertisements per day through an expanding variety of media. As GEICO’s V.P. of Advertising, I understand that choices must be made. We simply can not afford to make mistakes. Our ads need to be effective. The basic premise is that we want our ads to be noticed and memorable resulting in action taken by the consumer. A creative brief has been designed and will be utilized as a ‘road map’ in helping us answer two important questions – One “Who are we talking to?” and Two “What do we want to say?”
Our collaborative group project was frightening when I first realized this was part of the course. I had not completed a group academic project in years as I have been an online degree-seeking student. I wavered between being confident my fellow team members would be fantastic as we are all in the same degree program and worried we would have some conflict. Marks and O’Connor researched undergraduate business students regarding collaborative learning that states precisely the concerns rolling through my mind.
In solving this issue, the group should be more open to new ideas. My initial motivation towards the group was purely intrinsic but on the long run it became extrinsic (became all about results.) as I did not see the need to be intrinsically motivated when my contribution to the group during the first presentation was totally discarded. The need theory wasn’t properly taken into consideration in my group as some people didn’t care to know about what motivates others in the group. There were some elements of the free rider effect because of some people feeling that their input to the group was the best and no order input can be better than what they have offered. Carrying fellow group members along, making them have a sense of responsibility and not always treating their contribution as not worthy will solve the issue of the free rider effect in the group. As the expectancy theory suggests that people will expend energy if they think it will pay off so despite all my negative observations about the group, I was able to put all behind me because I wanted a very good outcome for the group. The end goal of achieving excellence in the project was also a motivating factor within the group which meant compromises had to be made to achieve
I have often dreaded group projects, throughout my 4 years at Dalhousie University, I’ve never really had a good experience with them. So going into this class, my expectations were really low. I didn’t expect that I would actually enjoy working on these modules, and so much that I’ve worked with the same team for all 3 modules. This arrangement has allowed us to continue to develop our writing, research and presentations skills, as well as improve upon weaknesses, in our previous modules as well as personal skills that we want to improve. Personally, through these modules I have developed my presentations skills further, and through this particular module, I learned how to approach a problem or project from a different perspective, from different stakeholders.
hat the most important to succeed in a project is to work as a team, not as a groups of people ho all work for there own interest.
Compromise is the single most important aspect of group work. As a social person, collaborating with newfound friends has never been a problem for me. I actively participate in programs involving group work , such as MESA (Mathematics, Engineering, Science, and Achievement), and have been to state-level competitions with other team members. I have come to realize over years of projects and assignments that working alone is difficult. Though one may be dedicated and hardworking, these massive undertakings are more efficiently and precisely done when distributed among a group. Conflict is inevitable when working with others that are equally creative and innovative. However, keeping an open mind is essential when doing projects that require a
Barnes plans to use the preceding ratios as the starting point for discussions with SKI 's operating executives. He wants everyone to think about the pros and cons of changing each type of current asset and how changes would inter-act to affect profits and EVA. Base on the data, does SKI seem to be following a relaxed, moderate, or restricted working capital policy?
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Project management in today’s challenging economy requires collaborative effort across an organization. Project managers are expected to make the most out of their team regardless of its composition. Therefore, unless the group operates as a high performance team, the project will not successfully balance the trade-off among cost, schedule, and quality. Relying strictly on the science of project management leads to an unspoken assumption that members on the project team would harmoniously work together to meet the project deliverables. We have seen time and time