In 1903, Henry Ford did not know he was about to revolutionize the automobile world when he opened the Ford Motor Company in the suburb of Dearborn Michigan. After opening Ford Motor Company, Henry Ford saw several ways to improve the auto industry through a series of inventions and visions. In 1903 cars were a luxury item, and only the rich and well-off were able to afford them. Henry Ford had a different vision, he saw the potential that the automobile market held, if, he could create an automobile that could be affordable to the everyday American at the time. The everyday Americans were the ones who did not have a lot of money and weren’t able to afford the “luxuries” in life, they were the American’s who were just trying to keep ends tied and food on the table for their families. (“Henry Ford Changes the World”, 2003) Envisioning a world where cars were affordable for everyone, led to the birth of Ford Motor Company’s star child; The Model T. Henry Ford did something that was unheard of in 1903, he created an automobile that was lightweight, able to be operated by anyone with ease, there was no training or special skills needed to operate the Model T, and as an added bonus it had a great fuel economy! The model T got 25 miles to a gallon, but most importantly it was reasonably priced for the everyday American at a whopping $825.00. The price and features of the Model T made Henry Ford one of the most popular men and company in the country and put Ford Motor Company on
The Model T Ford was known in every household as the “affordable auto” and Henry Ford set out on a dream to make the Model T a item in every driveway across America and be able to sell them by the multitude (Goss, 2014). However, this dream was not an easy feat for those who wanted the Model T. Henry Ford had to figure out a way to get the automobile to a more affordable and reasonable price that all Americans could handle. With the cost of a Model T in the early 1900’s being $850, approximately $21,000 in today’s market, Henry Ford had to figure out more ways to make the delectable vehicle even more cheaper (Goss, 2014). When Ford first made the Model T in 1908, he had the concept of a cheap car that was attainable to everyone with a very basic, sturdy structure with no additional options from the factory or even the choice of color (Science Odyssey, 1998). After still not being able to fit the cheaper bill that was needed, even after stripping the model to its basic bones, Henry Ford knew that he must find other ways to cut the cost of the Model T to make it more
Other manufacturers were content to target the wealthy American could buy, not even considering the middle or lower class. Ford developed a design and a method of making the cars that steadily and continuously reduced the cost of the car, the car being the Model T. Instead of pocketing the money from the cars Ford used it to make better and more efficient ways to build a car. As a result, Ford Motor Company sold more cars and steadily increased its earnings. Henry Ford somehow managed to change people from the looking at an automobile as a luxury, and more like a convenience
With the success of the assembly line, Ford was very please however he had a bigger goal set. Ford wanted to produce cheap cars for the common people to use. Ford made many different types of cars and experimented with each of them. They were all good but not good enough. After many different models, Ford achieved his goal with his invention of the Ford Model T. The Model T was a fully functional compact automobile with a good transmission and torque as well as comfort and size. Apart from that, the most important aspect of the Model T was that is was extremely cheap. As Sobel states,”...the model T was only worth $290 in 1924.” This was a huge
The automobile industry put American citizens into action. Mass production was a big component in the success of automobiles. Although successful, it became very repetitive. Skilled workers who were once worshipped, were no longer needed. Henry Ford was described as racist, bitter, but he brought success to citizens in the 1920s. Ford started the Ford Motor Company in 1903 with the help of a limited amount of workers in a shed. It was not until 1914 where custom-made cars turned into many cars, such as the Model T, moving down an assembly line. The Model T was a very popular car that benefitted cheap labor and easy mobility for its owners. Ford became a billionaire from the help of the federal government’s actions. At this point, the government decided that funds should be spent more on roads. Automobiles introduced
Ford’s dream was to produce a moderate priced, reliable, and efficient automobile, which came with the Model T in 1908.3 A company that started out small, now had over half of the car owners in America driving the Model T.1 It was easy to operate and maintain, it also handled good on rough roads. It was the most popular automobile in history, and over fifteen million were sold. With the Model T, Ford achieved his goal to make reasonable priced cars for the average person. 2
Henry Ford decided to take the risk of pursuing his dream of machines when he left the family farm in 1879 to work at a car company in Michigan. He believed he had more of an interest in machines than he did in farming, but his father thought differently. Ford’s father wanted him to follow his footsteps on the farm, but unfortunately, it did not turn out in his
“Any customer can have a car painted any colour that he wants so long as it is black.” (Henry Ford). Henry Ford is one of the world’s most renowned leaders for the automobile industry. The son of a farmer, Ford has always been interested in how things worked. He has improved the models of his cars to make manufacturing them faster and more efficient by using assembly lines. He also set a balance between his employees’ wages and hours worked. Ford never stopped innovating and it is shown in his later Models of his car. Ford set standards for future motor companies and set standards for modern day manufacturing.
In 1908 Henry Ford had constructed the Model T; the time it took him to create this automobile was 13 days. Now eager to achieve more, Ford knew that he needed a place to construct these cars. He also knew that to sell mass amounts he would have to sell cheap, and buy parts and supplies even cheaper (Douglas, 25). The construction of the first Ford Motor plant used the world’s only conveyer belt. This was part of the Fords plan to build fast, when he constructed the assembly line cars were pumped out in as fast as 15 minuets, this was down from 19 days. Ford was able to make the automobile a car for everyman, a working man with a family.
In the early 1900s, the United States of America would see the introduction of a piece of technology that would change the way we as a society would look at travel. Henry Ford began production of Model T, the vehicle soon found its way into many American homes. By 1927, the Ford Motor Company had sold nearly 15 million of the mass produced, affordable car. The automobile was no longer a luxury but, a necessity for Americans. During the infancy of the automobile, the roads where nothing more than a mere rutted up path through the country side. Though shortly, people realized the need for better roads. The only problem was, who was going to pay the bill?
The Model T became the first car affordable to the masses. While the Model T was first produced in 1908, car ownership became more mainstream after the war. By 1924, the price of the Model T had dropped hundreds of dollars to a mere $290. However, the declining price did not stop Ford from earning tremendous profits. The assembly line allowed for previously inconceivably short and inexpensive production. Yet, Ford’s downfall was that he did not buy into the credit frenzy of the postwar period. Conversely, GM was able to capitalize remarkably on the benefits of financing cars, which enabled it to surpass Ford as the preeminent company of the auto industry. Before 1919, almost all cars were purchased with cash, making cars only affordable to members of the upper class. Credit and installment payment plans made car ownership feasible for the middle class and even some members of the working class. General Motors Acceptance Corporation, or GMAC, was the financing division of GM. Throughout the twenties, the rate of financing increased for GMAC and by 1927 it was financing over a million cars for GM. The social effects of widespread automobile ownership were significant. Families could travel to and vacation in places previously unimaginable. The cultural gap between the cities and the rural areas began to shrink, as people, and thus ideas,
Ford Motor Company is America's one of the largest car manufacturer and seller. In year 1987 it faces an external business environment change in the form of new warranty policy announcement by its major competitors General Motor, which changes the current philosophy of warranty in U.S car market. This policy change may have implications not only on Ford’s sales and market share but also on various departments within organization (such as manufacturing, quality assurance, parts and service, and extended service plans) and their dealer network. In answer, Ford executives have to respond through a best suitable course of action by carefully analyzing the current market variables.
Henry Ford revolutionized the way people traveled throughout the nation of the United States. A short time after the first model T rolled off of the assembly line, Mr. Ford found the need to create a vehicle that would ease the burden of caring for the horses that pulled the wagons and saved time for his fellow workers. The model T pickup was born! No more horses to care for, no more strapping the carriage to the horse, and defiantly no more poop to scoop. How did Mr. Ford create so much value for the people? By recognizing there was a need to take care of, a want to fulfill, and a demand to meet.
Henry Ford created the Model T with the goal of producing a car that could be marketed to the middle class. Up until this point the average car produced cost around $2,000, which exceeded the price range of most Americans. Ford saw the middle class as an economic opportunity, a chance to create more costumers while still manufacturing the same product. His decision was not based exclusively on the lucrative market of the middle class though, but also on his humanitarian belief that citizens deserved the opportunity to purchase a car, as it would allow them to “enjoy with his family the blessing of hours of pleasure in God's great open spaces." Not surprisingly, when Ford created the Model T the working class flooded factories with
Henry Ford’s legacy began early whenever he created a self propelled wagon, but his work began to get notoriety in October of 1908 with the introduction of the Model T. This car was the first of its kind, and was fully manufactured by Ford in the United States. Henry’s goal was to produce a car that was affordable to every household income. “The Model T made its debut in 1908 with a purchase price of $825.00. Over ten thousand were sold in its first year, establishing a new record. Four years later the price dropped to $575.00 and sales soared. By 1914, Ford could claim a 48% share of the automobile market.” (Sorenson, "Henry Ford Changes the World, 1908.") The original price was in the average household’s budget, but when the price dropped four years later there was a ten times increase in the amount of Model T’s sold. Another great idol in the worlds eyes began his trek to success one century later, and has innovated his industry such as Ford did. Steve Jobs, “The Father of Apple Inc.”,
A man that went by the name of Henry Ford, once said, “I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work…” The Ford Motor Company is an American continental automobile maker founded by Henry Ford on June 16, 1903. During the 1920s, this firm marketed automobiles that were reliable, low-cost, easy-to-operate and easier-to-fix device for the masses (Rise of the Automobile). In addition, the Ford Motor Company led the world into the expansion and refinement of the assembly line; revolutionizing our society to greater heights through its mobile products. Meanwhile, the company’s contributions benefited society through the means of the renovation of the suburbs and the invention of new services. Like no other during the 1920s, the Ford Motor Company supplied to the boom of innovations; marking its footprint to a superior society.