The Future of Theme Parks in International Tourism

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The Future of Theme Parks in International Tourism |by Clive B. Jones & John Robinett | |State Of The Industry |Theme Parks And Tourism |Developing Trends |[pic] |Introduction…show more content…
| |Europe | |Europe has a number of existing parks. The industry is spread throughout western Europe with a large | |concentration of attractions in Germany, France, the Benelux countries, and the United Kingdom. Expansion| |of the industry into southern Europe is now taking place, with several planned or implemented projects in| |Spain, Italy, Turkey, and Greece. There are also a number of proposed projects in North Africa and the | |Middle East. | |Currently, the European theme park industry consists of 19 major attractions with annual attendance of | |over 1 million, and some 45 moderate-scale attractions with attendance between 500,000 and 1 million. | |Europe’s parks generate annual attendance of about 70 million persons, and revenues of around $1.5 | |billion. The European industry is about 1/3 the size of the U.S. industry in terms of revenues. | |The European market is changing, of course, with the recent opening of the EuroDisney project. | |The watchwords for Europe are ANTICIPATION, REPOSITIONING, EXPANSION and CONSOLIDATION. |
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