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The Gender Representation Of Media Essay

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Gender Representation in Media
Media (advertising, television and other forms in which consumers obtain content) is a forum that has such an immense power, a power that the common lay man just doesn’t realize. Advertising for example is perceived 95% subconsciously without us or our brains realizing. Due to this, media has a major part in affecting and changing our lives as we are constantly fed on the “normal” way to live or “how it should be done.” Suddenly something that we definitely didn’t need or were living just fine without becomes an essential or necessary part of our life all due to media and its constant message it is feeding into our minds – consciously or otherwise. Due to this, we as a society should ensure that the messages people are delivered are suitable and positive as one day or another, it will subconsciously be part of our daily lives whether we like it or not.
From day one in our lives, we are given a “color” based on our genders; blue for boys and pink for girls. This is due to the stereotype that males are supposed to powerful, muscular and the protectors and females are supposed to be kind, innocent, supporting towards their male counterparts as well as emotional. This gender based stereotype provides only two categories for people to be represented by and anyone who doesn’t fit in these societal “norms” is to be attacked or outcaste in their daily lives. Also in most cases, males are shown as successful humans who are the best in their respective

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