The Harmful Effects of Advertising on Society

982 WordsMar 31, 20144 Pages
In today’s society many people see advertising as harmful in many different ways. With today’s society image is everything, and advertising uses this to their advantage. Advertising uses this as a way to make insecure people buy products they do not need. Many advertisements that are seen today on television, billboards, newspaper, and magazines are indeed harmful to our eyes and brain. Many of them make people feel like crap, that you don't have this car or that house or that body. Advertising is harmful to society because of its limitations on women, it’s fostering of insecurity, and its promotion of materialism/consumerism. Advertisement is harmful to society because it limits women. Women in today’s society are under a lot of…show more content…
When a company is going into an unstable market their chances of successes are slim. Jib Fowls says “…Create ads more and more in the image of the audience motives and desires” (Fowls 540). This means that when creating an advertisement the goal is not to offend people it’s to inspire them to do more. Inside of advertisement people take it the wrong way then what the creator of it was going for. Advertising is a way to communicate with the potential customer, but is bad for society. Advertising is bad for society because it makes people think less of themselves. When kilbourne says “There is no doubt that flagrant sexism and sex role stereotypes abound in all forms of the media” (Kilbourne 478). This meaning that the way the media advertises is a reason for eating disorders or alcoholism. Both of those are harmful to people and society. When Steinem says “It's a difficult art, How many new adjectives can you find? How much greater can you make a lipstick sound?” (Steinem 150). This meaning that when advertising they try to find different ways to say something to trick someone into buy a product that is not needed. Having people being tricked into buying products that are not need is bad for society. Some people say advertising is good because it helps shape the market, but advertising is harmful to society because of it set restrictions on women. Advertisements set restrictions on women to play with their
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