The Houston Dynamo : An American Professional Soccer Club

This session focused on the Toronto FC and how they market with a focus on the risks they recently took in their marketing campaign. To begin, Chris Shewfelt spoke about the history of the Toronto FC, from their 8 year slump without making it to the playoffs, to their most recent win. The Toronto FC has always tried to market in very different ways to make themselves stand out. At the very first soccer game, the ticket was a Toronto FC scarf which the crowd then held up during the national anthem. This became pivotal to Toronto FC games, because to this day people still wear scarves to the game and hold those scarves up high. Additionally, their most recent marketing campaign was pretty risky as it was based on the assumption that the soccer team would make it to the finals, which was not definite. The Toronto FC began with feeding content across all channels such as TSN. They then leveraged their partners for marketing purposes. Budweiser was the primary partner utilized, aiding in the creation of the Red Anthem commercial which connected the fans to the players and the game. TFC then had a viewing party, and although it was cold outside people still showed up. They then made sure that their players

Advertising is a huge part of today’s society and today, we are engulfed by a cosmetic world of advertising, playing with our opinions like a child with their toys on Christmas; they can make us think how they want us to think. Now this world has taken over the Beautiful Game too and it’s going full speed to the centre of it. In stadiums, advertising boards surround the pitch, using bright animations to get crowd’s attention; while on TV screens, companies have huge sponsorships with the major competitions like major bank Barclays partnership with England’s Premier League that lasted fifteen years up until the current season. Naming rights, like the Emirates F.A Cup, a historic 100-year-old trophy, now named after an Asian airline company create this image of history being taken over by commercialism, a metaphor for the new football.

On February 28, 2005, I experienced one of the most exciting events that anyone could ever experience – winning a State Championship. The day my soccer team made history is a day I’ll never forget. However it is not just that day we won the title, but the whole experience of the preceding season that got us there. From start to finish, my team’s 2004-2005 season taught me that the platitude is true. You can do anything you set your mind to.

“We sell homecoming shirts, they are a major fundraiser, we also like most groups do concessions as well, those are our main fundraiser aspects,” Rudebusch said.

Baseball is considered to be America's favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played. People will go to the stadiums to watch and a lot of fans will watch the game on television. Since there are so many people watching these games, advertising has become more and more apart of every baseball stadium due to the amount of exposure a company can receive by using the many types of ads found in a baseball stadium. The stadiums use billboards, fences, green screens, merchandise, airplanes, names of stadiums, and scoreboards as all different ways to advertise a company's product.

A Soccer surge has captivated North America. The biggest benefiters of the trend are Seattle and Canada. Their unique relationship has impacted the World cup and MLS expansion. Both areas feature a community obsessed with the game. These thriving communities are the vital key to local stability.

The last benefit is somewhat detached from the first two. It is what I would call a circular effect. The more the American Outlaws grow, the more passion there is. The more passion there is, the more the team feels valued and does better. The better the team does, the more fans will join. The American Outlaws website puts it like this, “The more the fan base is united, the greater the fan presence, the more passionate the atmosphere, the more strengthened the sport is. This leads to better results on the field and growth of support of soccer. This is the goal of The American Outlaws (The American

a.) Reaching temporary fans is all about timing. Often, the window of time to reach them is narrow. When communicating with them it is all about the value of the purchase and social interaction. Offering a memorable experience will resonate more with this particular fan. Local fans associate elements of sports consumption with a local, geographic aspect. The local community is a key component when attracting the local fan to a game. Stakeholders have a stake in the community, so reminding of this will reinforce the local affiliation with the sports team. The devoted fan segment should be targeted about personality, team, league, or sport. This fan will take advantage of free content via the internet on sport publications. Devoted fans are

If they focus their advertising campaigns on the sport season that will start in a month or two, this will build enough brand recognition and make the Athletics Supreme name stand out in their minds. Then start the following advertising campaign on the upcoming sports season using approximately the same time frame before the current season ends will continue the cycle of advertising and brand recognition. Using this technique will ensure that athletes and their parents will be purchasing the equipment and gear needed, and all the extras that the parents will need to support their athlete before the season starts; while providing everything the team would need in order to provide support to the sport throughout the

There could also be an in store contest set up to promote and push the sale of season tickets.

They could host events where artists from all over the world are there to perform. Moreover, other events could be fashion shows or even an basketball/soccer night where two big teams could play. Hosting events similar to these can help further donations. Advertisement for these events could happen through; social media, flyers, and television stations.

Sports Outlet league is comprised of nearly 50 teams in their spring/summer/fall leagues, with each team averaging 15 players. That’s a combined total of 750 participants seeing your company’s name over and over, week after week, game after game, as well as your company’s name being repeated in conversations by many of those participants as they talk about the games they played or watched. Not to mention every game we have a large audience cheering on the home team, Chico’s

We do fundraising to accumulate money for the uniform and for the use of the bowling alley

Downtown Houston is often associated with business, entertainment and plenty of traffic. However, over the next 5 years the center of our city will be focusing on building its reputation as a residential neighborhood.

Students Helping Honduras have done other fundraisers in the past such as selling shirts or holding events at Terrapin Turf such as a