After speaking with Nick Harrison, it was clear that this trend is and will be sustainable. Nick states, “In short, location-based marketing is NOT a fad, NOT a trend, and IS going to become way more relevant as a tool in a marketer 's arsenal. It isn 't a question of if - it 's a question of when and how”. The rapid increase of technological advances and society’s connection to the “online” world will only continue to grow. This being said, location-based marketing is a trend that is here to stay and will continue to make an impact on consumers shopping habits. To go into further detail, five specific reasons will be discussed.
Penetration of smartphones + usage
It’s no surprise that over the years, the percentage of individuals owning a smartphone has grown. In 2014, 55% of Canadians owned a smartphone. Jump to 2015, the penetration grew by 24% to an overall percentage of 68% (see Appendix I). This drastic increase in smartphone owners is significant as it shows how quickly the mobile revolution is progressing. A majority of smartphone users use location-based services. Despite concerns about safety and use of personal information, 58% of consumers still use this feature (Business Wire, 2016). This number continues to grow over the years as nearly one-third of consumers use location-based applications more than they did the previous year.
Growth rates in adoption for brands (stat) - data, pushing in-store traffic
Location based technology will become much more
According to a recent study by the Pew Research Center, nearly two-thirds of the United States adults own a smartphone, which is up from 35% in 2011 (Anderson and Posts). As the acceptance of smartphones expand, many question whether it will have an adverse impact on our lives. Author Nicholas Carr indirectly criticizes the use of a smartphone; however, smartphones, such as Apple’s iPhone can have both positive and negative impacts on a population.
“More than three billion people worldwide now use the internet (Time), and 80 percent of them access if from their smartphones” (Smart Insights). A smartphone is a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, and much more. There is an abundant amount of smartphone brands out there in the world and while they all cost different prices, they all perform the same job. Each person uses their smartphone for various reasons, whether it’s for work or to make calls or texts. Smartphones have changed society in various ways, both good and bad. Although countless individuals think that smartphones have ruined American society, smartphones have actually benefited society because of more safety precautions, information on hand, and entertainment.
Nowadays, phones have been glued to our hands. But how many people would be attracted to their phones if they know they are being tracked? Over the recent years as technology began to grow phones has been a big success. People are making calls, sending text messages, accessing the Internet , and sharing personal data.It doesn't matter whether your phone is a smartphone or whether you use it to make calls; as long as your phone is turned on, it registers its location with cell phone networks several times a minute, and all U.S. cell phone companies hold on to that data, some of them for years.
Over the last four decades, mobile devices have become the trademark of our society.cell phones and other mobile devices have inundated our society At any given time; we can see drivers talking or texting in a moving vehicle. According to Brenner (2013), 87% of American adults and 78% of teenagers own a cell phone. The scary part is that almost two-thirds of
The use of mobile devices has become so commonplace today that you can hardly step out your front door without them. We have become tethered to technology. Our dependence upon this technology is not the problem, how and where we choose to use it is.
Location is one of the biggest privacy issues we are dealing with today. Social media is the biggest example of having issues with location. When downloading or updating any app notifications pop up and most people just agree to them and not actually read it. “...When users attempt to download apps or media from the
“In 2011, 92.8 million people in the U.S. used smartphones. By 2015, 190.5 million people used smartphones” (Holt, 2016). This new technology has vastly spread throughout the world and has improved the way Americans live their lives. Cell phones have given smartphone users numerous advantages, such as connecting the world, and enabling their multitasking skills. The usage of cell phones has gone to users heads as they have become addicted to their screens.
In today’s society, the use of mobile devices has taken over our lives in every way possible.
Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
Today’s technology-based society is plagued with an over abundance of mobile devices. These devices now control our homes, our transportation, and our
In essence, technology has increased in growth rapidly, to the point where computers aren’t just dominating households but also within our pockets. For 2016, the number of smartphone users is forecast to reach 2.1 billion. [1]
1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?
The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive
Pew (2017) examined the change in ownership of smartphones over time in the United States, the relationship to owning other mobile devices, and the prevalence of smartphone dependency. American are increasingly connected to the “digital” world via smartphones and other mobile devices. According to Pew research surveys in 2017 over 95% of Americans own a cellphone of some kind while 77% own and operate a smartphone. The percentage of smartphone ownership has increased tremendously compared to the first survey conducted in 2011, where only 35% of Americans had a smartphone. Smartphone ownership also exhibits a wide variation based on age, household income and educational attainment while maintaining a correlation with ownership of other mobile devices.