The Impact Of Media On Female Athletes

broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports

A major impact on the lack of financial investments in women sports and women athletes is the lack of media coverage that women sports and athletes receive. Media coverage is very important to the career of an athlete and especially, the popularity of a sports team. Women’s sports are often overshadowed by the media coverage of men’s sports. This is one of the reasons why women’s sports and female athletes still receive far less corporate sponsorship and fewer advertising dollars than their male

stigmas that come along with being a female athlete; meaning there is major social criticism with how they choose to present themselves to society. Gender is a symbol for a strong system of norms that analyzes and leads the behavior of men and women (Schur 1984; Blinde and Taube 1992). So why are female athletes portrayed in such a polarized fashion? Female athletes are strong, powerful, and

sport. Female athletes are gaining more notoriety in the sports’ arena. However, the attention they are receiving, usually pertains to their appearance, rather than their skill. Further, they are continuously being over-sexualized and objectified and for these reasons, there is a need for sweeping change in the representation of female athletes in the media. This paper will discuss the portrayal of female athletes in the media, the coverage that women in sport receive, the current impacts that media

Despite the prevalence of the gender binary in our everyday lives, it is reinforced even further by the sports media that acts as a strong social influence. Additionally, sports media depicts gender inequality by creating a discriminatory system that favors men’s sports and regards women’s sports as a “second rate investment.” Lack of funding and lack of coverage have seemingly created a self-fulfilling prophecy for the future of women’s sports. Quantitative evidence from research completed by the

especially in sports. They receive a great amount of media attention, far greater than female athletes. Young kids grow up watching male sports being dominant which causes stereotypes around female and sports. While boys have something to look up to, young girls do not receive the same image.Feminist movements made enormous improvement on the status of female athletes since the early twentyth century. Before the feminists movements, female athletes had to manouver in poorer circumstances, different

In society nowadays, we are surrounded and affected by the social media. Often times we turn to social media to under the world around us, and also to make sense of our identity. For instance, people are influence and come to understand their identity with the interaction they make with media. Therefore, our perception of our existence is socially constructed through the influence of media. As stated by Duke and Kreshel, “we create and perpetuate and understanding what it means to be a woman [or

While only one of the women I worked with this semester is graduating, I know that other female athletes within the athletic department have and are carrying on the leadership skills they learned because of athletics. For the sake of privacy, some names have been changed. One student, Beatrice Manuel, was a successful student-athlete here at Ohio that is graduating with me next week. Over the course of four years, she learned key leadership skills such as how to lead a team and work with them, resilience

is a physical education teacher organized the first women basketball team at Smith College. The rules of the sport for men were more complex than those of the women. It was adapted to women and later recognized as netball. The first time that female athletes were given a chance to play a full court basketball game was in the year 1971 because they were considered vigorous enough to perform the activity. A year after the first full court women’s basketball game, President Nixon signed Title IX of Educational

participation, access and equity to sport and physical activity should be evaluated. The structural level of the framework examines inequities within society on a much larger scale. It evaluates the impact of social status on the types and levels of participation in sport and physical activity. The impact of power and relationships within society and the distribution of sporting resources and rewards on participation in sport and physical activity are also covered within the structural level of the