The Impact Of Media On Female Athletes

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

American athlete Babe Didrikson Zaharias earned more medals, broke more records, and swept more tournaments in more sports than any other athlete, male or female, in the twentieth century. Within recent years, women have made huge strides in the world of sports and athletics but are still not getting proper recognition for the time, effort, and talent these women have put into their sport. Gender equality is a major problem in athletics, Title XI, sports media, and the sexualisation of females involved in athletics shows the clear divide in gender equality amongst men’s and women’s sports.

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

For the past years the media have had a big effect on society. Many people rely on the media for news or sports coverage, but they don’t realize that the media may influence people’s beliefs or way of behaving. The media cover sports in order to provide information to the fans, but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information about sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and lowers morals which affects the player’s motivation and skill.

Over the course of time, sports have come to signify masculinity; athletics such as football and basketball easily having come to deem where one fits in terms of societal norms regarding gendered bodies. One could argue that sports, in a modern context, have come to be synonymous with the idea of athletic and/or muscular bodies, which are those that are not regarded as the bodies of ideologically feminine ones given the intense and high pressure nature. In “Sports and Male Domination: The Female Athlete as Contested Ideological Terrain” written by Michael A. Messner in 1988 sheds light on the idea that traditional images of femininity have come to solidify male privilege through the construction and naturalization of gendered characteristics regarding women such as weakness, fragility and dependency .

Women are empowered, encouraged and even pressured into being involved in a sport or some type of fitness activities today; however, it hasn’t always been that way (Cahn 278). In the 1920s, also known as the “golden age” of sports, women and young girls faced obstacles such as rejection, gender discrimination, and stereotypes when showing interest in sports or fitness activities. One famous author named Susan Cahn, wrote a book called Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports, and focuses on the decades between the 1920s and the 1960s. For most of the 19th century, females were accused of causing a great deal of danger to the moral and physical areas of masculinity. Through the research of multiple different aspects, such as media, appearance, and gender roles, Cahn puts together an idea and theme that athleticism is seen as a masculine trait because it was once constructed by society itself; which fortunately for the women, that idea can be changed. In the later centuries, Cahn writes about the progress of woman 's appearance in sports, however then describes the difference in respect, attention throughout media, opportunities and wages between men and women. Through both primary sources such as newspapers, interviews, and journals, as well as secondary sources like relevant literature, Cahn writes her book in a historical non-fiction genre. After reading Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports by Susan

Dating back to the late 1800s sports for women were viewed more as recreational activities instead of competitive ones. As time went on women were encouraged to not participate in any type of sports activities because it could be “hazardous” to their bodies. This would begin the long battle for equal opportunities in sports for women.

The ideal images of female athletes presented in the films for this class have had a strong connection to the images of ideal women in society in general. Like the ideal image of women, there are many variations of the ideal image of female athletes. While Dare to Compete tracked the evolution of the role of the real female athletes, the feature films we watched presented varying views of the ideal female athlete, which has been different in different times and places.

Athletes in today’s society receive far too much attention from various media outlets. They are constantly under the spotlight, and are often judged, about everything they say and do. Although today’s media is quite intrusive and can twist the facts of a story, but often these athletes aid in receiving all this media attention. Since many, if not all, of the athletes have social media accounts, when they make a post or statement, it will be deeply discussed as to what the post meant, who the other people in the picture are, what they are wearing, etc.

Despite the prevalence of the gender binary in our everyday lives, it is reinforced even further by the sports media that acts as a strong social influence. Additionally, sports media depicts gender inequality by creating a discriminatory system that favors men’s sports and regards women’s sports as a “second rate investment.” Lack of funding and lack of coverage have seemingly created a self-fulfilling prophecy for the future of women’s sports. Quantitative evidence from research completed by the Amateur Athletic Foundation of Los Angeles includes a six-week analysis where 264 minutes of sports coverage contained a mere 12 minutes worth of women’s sports coverage as opposed to the 244 minutes of men’s broadcast. Furthermore, the women’s sports coverage tended to be during the ending of the broadcast and female athletes received the lead coverage twice as opposed to the 40 times a male athlete was displayed. (Duncan, Messner, Williams, Jensen) This data, although surprising, is not shocking. The lack of exposure is a product of the relationship between viewer ratings and TV network investment. Men’s sports traditionally generate the majority of revenue and garner the higher ratings among sports media thus making it more likely for sponsors and investment into men’s sports coverage. The large impact of men’s sports is directly correlated with the higher production qualities and exorbitant media coverage. In addition, television networks will tend to cater towards men’s sports

This study reveals much about the attitudes that persist in society today regarding sport and gender. Early on, sport was created to serve men, evolving as a celebration of maleness, valuing strength, power, and competition. It idealized, promoted, and rewarded successful, elite athletes, established “the dream” as a professional career in sports, and viewed mass participation in sport as a tool to weed out the weak (Hill, 1993). In contrast, women’s sports originated to “address the expressed need for healthful exercise” (Huckaby, 1994). Unlike the competitive warrior mode

The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have