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The Impact Of Social Media On Social Movements

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Social Media in Social Movements The article How the Bundys’ social media machine fed their political movement by Lindsey Bever on The Washington Post discusses how social media was a driving force in the Bundys’ Occupation of the Oregon Wildlife Sanctuary (2016). The Bundys’ used social media to communicate with their followers and as a call to arms in times of need. In addition, they used social media to promote their cause, to support local ranching and lessen the government’s possession of land. In the article, communications professor Phil Howard states, “It’s very difficult to have a modern political movement without a social media strategy” to emphasize the influence of social media in social movements. After a lull in social media activity, the Bundys came back to protest the prosecution of Dwight and Steven Hammond, who were ranchers who committed acts of arson on public land in 2012 (Bever, 2016). This lead them to react and occupy a building on a wildlife sanctuary in Oregon. After a period of time, the F.B.I. stepped in to shut down the occupation of the wildlife sanctuary, this lead to the arrests of many members and the death of one, LaVoy Finicum. After Finicum was shot, his daughter used Facebook to confirm his death. Fearing a raid, later a man used Finicum’s YouTube channel to also announce his death and make another call to arms. Finally, they used social media to issue a stand down. The usage of social media was near imperative to the Bundys’ cause and

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