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Mobile Banking Essay

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MOBILE BANKING

For nearly 30 years, financial institutions have been on consistently trying to satisfy their customers’ need for more convenience. The automated teller machines (ATM) were the first to change the scenario with technology bringing in better convenience, which was introduced by Chemical Bank in New York in 1969. It was a little more than a cash dispensing machine in the beginning but the ATM evolved over time to become a true bank-away-from-bank, providing a full range of financial transactions.
In the mid-1990s came Internet banking which enabled consumers to access their financial accounts using a home computer with an Internet connection. Despite its promise of ultimate convenience, online banking saw slow and tentative growth as banks worked out technology issues and built consumer trust. Today, Internet banking has reached a critical mass, with about 35 percent of U.S. households conducting bank transactions online.
However, banking at home on a computer had some serious limitations. In U.S. context, only 62 percent of American households have a computer which was revealed by a 2003 study conducted by the U.S. Census Bureau and only 28 percent of Americans have broadband Internet access, which is essential for efficient, convenient service. The biggest issue, however, is mobility which is eliminated by the mobile phones. They can be carried anywhere and are available with an enormous number of people. Worldwid¬e there are more than 3.25 billion mobile

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