The Importance Of Communication In Communication

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Communication. Most people agree that English is the globally recognized language for use within the international business. However, this is not always true if one takes in additional changes within the balance of economic power and the increasing mobility of the global workforce. Modern technology and shifts in national policy are common factors that influence the way English is used and taught. With the growth of the BRIC (Brazil, Russia, India, and China) economies, the balance of power has changed, and the economic primacy of the countries where English is a native language can no longer be taken for granted (Graddol, 2006). Combined with the number of native English speakers are falling in absolute terms, soon to fall into fifth place behind Mandarin, Spanish, Hindi-Urdu, and Arabic (Sweeney & Hua, 2010). Although numbers of non-native speakers of English are increasing, Sweeney & Hua (2010) estimates that about a quarter of the world’s population speaks English to a reasonable standard; by the year twenty-sixty, he estimates that non-native speakers will outnumber native speakers by fifty percent. However, its position and its nature could be the key is preparing to learn how to use different methods for communicating differences and differentiating between what are the standard aspects. What we considered acceptable or unacceptable within the culture. These issues can become a pure culture shock among managers, subordinates, and customers of foreign countries.

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