The Importance Of Media And Gender Roles

Gender roles influence every characteristic and aspect of our life, from how we feel about ourselves to the degree of our contribution in social life. From a ripe young age, children become exposed to this type of gender bias right away, which can negatively affect and shape their whole outlook on life. Consequently, as these young boys and girls mature both physically and emotionally and move on into adulthood, they are, in essence, shoved into a world that impacts their attitudes and behaviors towards gender roles and stereotypes. These specific attitudes and behaviors first cultivate in the private doors of their parent’s house. Afterwards, these same biases become reinforced by the child’s peers, school experience (education), television viewing, and, of course, advertisements in the realm of print and television media. From the looks of it, it is near impossible, for children to not become subject to some degree of gender bias at an early age. As a child grows and develops, the stereotypes follow them into the next phases of their lives (i.e. adolescence) and then on into adulthood. Not only are these gender stereotypes destroying girls, they are also killing boys. The components of this essay will attempt to illustrate how advertising in print and television helps to perpetuate gender stereotypes in our world. Along with that, one must ask the question of how much harm these negative biases in gender roles truly affects the minds of men, women, and young children.

This annotated bibliography focuses on topics related to gender roles and media, specifically how female portrayal within media affect life concerns of women. A major theme discussed in many referenced sources is the emphasis on appearance and beauty in female audiences. Traditional female gender roles have an underlying focus on what is considered the ideal image, and it is apparent those concerns are still a major topic of discussion. Conducted surveys and online media exposure studies indicate that not only is media heavily saturated with emphasis on female appearance, but that the content exposure is affecting certain female demographics. My literature review will focus on how the exposure to appearance ideals affects women success in other

Historically, social and feminist scholars have focused on media representations of gender roles and how they affect the lived experiences of women (Green, 2013; Soulliere, 2006). Gender is widely considered to be a cultural rather than strictly biological creation, and it is often constructed and represented through popular culture media such as advertisements, magazines, and television (Soulliere, 2006). While women have made great strides in expanding the culturally acceptable definition of femininity (or femininities), masculinity continues to be narrowly defined and policed by society (Soulliere, 2006; Tragos, 2009). This evidence of asymmetrical change in popular culture gender role portrayals suggests that more effort should be given to examining the representation of men and masculinities in media, and its influence on the lived experience of men.

Women should be submissive and be ruled by Men, according to some people. It is a known fact that women have been oppressed greatly by the generally patriarchal structure of the society. However, it is also evident that women have fought for equality. However, the female portrayal in the media has halted this advancement and even reversed it in some ways. Additionally, the media has deteriorating effects on females. The media of today makes women seem less desirable while also objectifying, over sexualizing and stereotyping them on a great level. This, in turn, has a very negative influence on females of all ages and forces younger girls to conform to the media’s marketed female ideal. Ultimately, the female portrayal in the media has too

The SLD experience was definitely something that I was able to learn a lot from. Working with other students really puts in perspective about how much effort certain group members really put in and how important their own learning experience is to them. For me, working with other students was a very positive thing. I have had a hard time in the past with presenting, and having other people up there with you really benefits me a lot because we were able to bounce around ideas and speak off one another’s thoughts and opinions. Preparation was a little difficult in the beginning because I felt that no one really wanted to take charge. But once we figured that out we were able to evenly distribute work and figure out what our game plan was. I

Collins, Rebecca L. "Content Analysis of Gender Roles in Media: Where Are We Now and

Media plays a significant role in today’s society when it comes to gender roles. “Gender roles, as an example, exist solely because society as a whole chooses to accept them, but they are perpetuated by the media” (Lantagne). While watching television, many people fail to recognize the gender roles that are being illustrated throughout the show. Society shapes gender roles, and the media reinforces this ideology. In sitcoms, women are naturally the housewife, while the men determinedly enter the workforce. In reality, intimate relationships in today’s generation are fairly balanced, and it is almost expected that both individuals work diligently to provide for the household. Gender roles are also evident in a variety of other television shows. For example, in adventure and crime shows it is common to see men depicted as powerful and women as weak. With stereotypes like this, it shows women that they should keep their heads down and remain dependent on their significant other, and that men need to be influential and powerful.

When I was young I was always told to be ladylike; sit up straight, be polite with ‘please’ and ‘thank you’, and the biggest one for me was don’t burp in public. It is these standards that shape our societies view on how a woman should act and vice versa for men. Society aides the conformity of gender roles through role models, toys, and even media. To exhibit some gender roles in today’s media there are two gender specific commercials to demonstrate masculinity and femininity. In 2011, Miller Lite, aired a commercial belittling a man about his masculinity in order to advocate Miller Lite that it is the manliness beer. In a majority of cleaning commercials, women are shown to be the one cleaning this includes a Glade commercial in 2012. The commercial presented the idea that women are responsible to clean the house. In these two commercials selected reveals the symbolism on how our society still perceives gender roles today to target specific gender roles to sell their products.

Has the stereotypical perception of gender in media changed? In fact media takes advantage of the idyllic image of males and females to misguide society’s perspective of what they should be. How about we explore the idea of misconception between the sexes in Julia T. Wood article, "Gendered Media: The Influence of Media on Views of Gender." She argues the diverse images of males and females portrayed being impractical, cliched, and constricted apprehension. In the movie "Maleficent", is about a young beautiful soft hearted fairy named Maleficent. She lived an adventurous and beautiful life in a enchanted forest kingdom, where a trespassing army threatens to harm the land. Maleficent then steps up to be the protector of the land. Unfortunately she 's betrayed by a old companion that turns her love into hatred and vengeance. She commissions a epic crusade with the king 's heir and puts a curse on his newborn daughter. Only the realize that Aurora is the one to bring reconciliation back to the kingdom. Based on my movie Maleficent I disagree with Wood 's images of sexism, stereotypical and optional roles of the two genders that are represented in media, for its demeaning of males opinion towards women and unrealistic to reality, yet I do agree of the victimization of women from men are depicted in the media.

Gender inequality is the idea or situation that men and women are not equal, and is a problem in countries around the world. I will be focusing my research on this type of inequality in Canada. It is an issue for both men and women that they are exposed to at birth, is fed by the media as a teen, and continues in their everyday life as an adult. My approach to this issue is examining three topics that are related to my assignment: childhood, everyday life, and the media. Acts of gender inequality can be found within these broad points that negatively or positively affect males and females. For childhood, there will be toys, clothing, and child advertising. In everyday life, I will cover the workplace, travel, and costs. Media will include celebrities, television/movies, and social media. My thesis statement is: gender inequality is evident in many stages of human development through childhood, teenage years, and adulthood. Gender inequality is a real thing and it is proven in childhood, as a teenager, and adult.

Research Question: How does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society?

Media is the most powerful tool of communication in today’s society, and it represents a constructive role, as without media it wouldn’t be possible to collect any knowledge and information. Media has an essential role of representing differences as well constructing them; it presents differences regards to race, culture, and many other structural variables in a certain way, yet within all the differences gender binary is conspicuous from the birth. Media has a responsible role in the society, due to the fact that its construction of masculinity and femininity images has a significant influence on how the individual’s life is lead. The way media represents gender has changed throughout the history, and still changes over time, and these changes implicates our everyday lives albeit we are conscious of it or not. It is initially crucial to engage with the theories about the complexities of gender, and gain an in-depth insight of how one can ‘perform’ gender in order to understand the impact of media on shaping our lives through constructing our understanding of gender. Secondly, after comprehending media’s massive influence on our perception, analysing contemporary media examples will be helpful to embody this impact on our identities, and everyday lives.

Media has always had a big impact on the social norms of society. Especially when it comes to shaping the roles of genders. It seems like everywhere you look there are forms of media that show you what you are expected to look like and act like. Every time you go on social media or watch television you are constantly seeing advertisements of beautiful people who meet every expectation of the norms of society. When looking through old advertisements the roles for genders in society are constantly changing. One way media does this is by showing what someone should look like or act like. These forms of media are usually shown in advertisements in magazines and television. Another role media plays in the way genders are shapes is how different genders may be treated and what is social expectable in society at the time. The media portrayed roles for men and women are constantly changing, so this in turn changes the social norms for society. These changes can be seen in media made throughout the years.

As a Communication major, I spend a lot of time studying the human communication process, which is the exchange of verbal and nonverbal messages between a receiver and sender. This communication process does not only apply to face-to-face interactions but also includes mass media, rhetorical, and technological communication. Through these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements.

Females are still scene as miss treated and under appreciated by large portions of the United States and even more so in other parts of the world. But why is this still an issue, and why hasn’t it been fixed? No matter what gender you are, whether you choose to identify as a male, female, or one of the many newly established genders within the last couple of years, mass media has expectations on how individuals are supposed to dress, act, and function as a person based of their gender. It is not only females that are categorizing with certain notions, such as clothing, jobs, physical attributes, and hobbies, impacting how an individual thinks they are supposed to grow and meet the expectations of their role in society. Although usually favoring males, the media has done this, and continues to do this by carefully placing images, actions, and commentaries into various media tools such as advertisements, commercials, or anything else that will project the affect they want on society whether we realize it or not. In a test done by Melinda Jones a Professor at the