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The Importance Of Social Media

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“Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.” - Wikipedia
For almost two decades, the web has changed the world and revolutionized how information is stored, published, searched and consumed. The ripple effect has spread so wide that it impacts not just businesses and industries but crosses over into politics, medicine, media and breaches geographical locations, cultural boundaries and ultimately, affects people’s day to day lives.
The great wave of web innovation since Google in 1998 has been in social media. Social …show more content…

Interviews with media experts will be part of the research including a global survey on the journalist’s usage of social media.
In this paper, I will discuss how social media and web 2.0 change the way news is gathered, reported and consumed as well as what it means for the future of news (Chapter 6).

1 “2009, the year of Twitter and Facebook”, Agence France Presse, 15 December 2009
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Lastly, this paper will attempt to answer the questions: Does journalism still matter? Who is the journalist of the future? What does the newsroom of the future look like? And, what is journalism in the age of social media? (Chapter 7)
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1. Mediamorphosis: Old versus New media
News consumption today is not the same as pre-satellite news when people waited for their morning papers or sat down at an appointed time for the evening news on television. News consumption today is not the same as pre-internet news when people tune in to events happening around the world through 24-hour television news channels. More recently, a growing number of readers, viewers and listeners are going online for their news. Television, newspapers and radio are

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