The Importance of Sports to Mass Communication
Understanding of mass communication without attention to sport coverage is practically impossible. Through the mass media, millions and even billions of viewers, listeners and readers are brought into the experience of a great sports performance. The emotional power of sports performance enchanted by slow-motion video and musical sound track, can take you to breath away or bring tears to you eyes.
There are a lot of massive spectacles like the Super Bowl, the World Series, the NBA play-offs, the Olympic Games, College Football Games. Each of these sports activities takes in many millions of dollars from television revenues and dominates national sports news for days or weeks. Cultural
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As gratification research points out, we use media to serve both cognitive and affective needs. Sports fans identify with "their" teams or stars and, through media, acquire information and understanding about them and feel emotional identification with them.
Media sports center attention on specific individuals, who through this process, become larger-than-life heroes and models for successful conduct. Sports today in our mass-mediated culture provide superstar archetypes to spur the imagination and dominate the ideals of youth and adult alike. Sport lefts fans see not only great deeds but also the deflation of heroes in their bad moments, the failure of authority in crisis -- a reassuring experience for common people all too aware of their own limitations. Subconsciously we may reflect, " If Mike Tyson or Wade Boggs or Pete Pose cannot control his personal life, perhaps my life is not so bad. Sports pages today examine the heroes in details, warts and all, outlining details of greedy contracts, after-hours drug abuse, and sex lives, but sports heroes and their motivating power over others live on.
Binary Oppositions The influential French anthropologist Claude Levi-Strauss (1967) argued for the importance of identifying the fundamental two-sided conflicts, or binary oppositions in sports. One of such two-sided conflicts is a
Abstract: Society is affected every day by many different kinds of sports. These sports often govern society's way of life. People all over the nation turn their TVs to sporting events, such as golf, during the weekends. Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends." Parents use sports as a teaching tool for their children. Kids learn teamwork and discipline from team sports programs and sports have also helped many students with their grades. Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games. Adults have
Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.
Sports are something that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether it's a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in between, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy.
For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and
Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the
In Chapter 10 of Religion and Popular Culture in America, Joseph L. Price attempts to show sports as an example of popular culture as religion, because of its ability to shape the engagement of their fans and the fan’s environments. Although the majority of fans do not see sports as coming close to being a religion, Price gives several compelling reasons as to why sports are religion.
This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that
Sport is a global phenomenon, it is a common between all the nations of the world there is not one culture that has not engaged in a way or another in some type of sporting activity; such activities are not only often physically challenging and mentally stimulating – they also provide a sense of belonging and personal meaning to people’s lives. In American culture like many other cultures worldwide winning is highly prized and cherished by fame and money from audiences and sponsors.
In popular society, our world’s revolve around sports. About 144 million Americans (forty-five percent) keep up with college sports. Last year, around 29 million people attended a college sporting event.
Throughout the years, sports have become a major part of society. Sports, a large percentage of the time, are a part of peoples’ lives in one way or another. Whether they participate in them or just enjoy watching them, sports are a big deal to the majority of people. There are also some individuals who have redefined the expectations when it comes to certain sports. For instance, Babe Ruth redefined the way people think about baseball, or Michael Jordan completely changing the game of basketball. But Joe Louis and Venus and Serena Williams have changed their games in a way no one could have imagined. Although “Champion of the World” by Maya Angelou and “Woman Who Hit Very Hard and How They’ve Changed Tennis” by Michael Kimmelman are different, they are similar in the ways they show how the respected athletes, Joe Louis and the Williams sisters, changed the game and were seen using symbolism in racial and sexual progression.
What is the social role of sport? To what extent does social structure influence the practice and experience of sport? Discuss in relation to two of the following: gender, class, ethnicity or Aboriginality, or region. Illustrate your answer with at least three examples from sporting contexts (local or international).
Sport differs from other forms of entertainment in that it evokes high levels of emotional attachment (Milner, G.R. & Macdonald, M.A. 2012) For example, currenly in the NRL team The Cronulla Sharks have been involved in a lot of media speculation with the sacking of crucial staff members and several doping scandals undergoing investigation. An eye opening decision for the spectator was the sacking of head coach Shane Flanagan. The fans and spectators of this sport took to Facebook to petition Flanagan and two weeks later was reinstated "I am here now and I am grateful for that. My focus now is on the players, Sunday's game and the season ahead. It has been a tough couple of weeks for so many people. It has been terrible; it has been hard on family, friends and players. I am glad we have been able to sort this out,” said Shane Flanagan, head coach of The Cronulla Sharks during a recent
Sports, admittedly, have had a huge impact on our culture. Some of us even use sports as an excuse to gather our family for some quality time with each other, whether they just hangout for the sake of entertainment or engage in a meaningful conversation full of fervid passion when discussing spectacular plays, athletes, and coaches. However, people talk about the multitude of positive traits that sports are associated with, one must be informed about the abundance of issues that sports face; issues that keep sports from being what we want it to be- free from malicious intent and more along the lines of a peaceful collaboration perpetuated by authentic equality; coming together to proclaim our love for the game. Inequality, for example, is
Sports are an important part of our world. Take a look at any newspaper, listen to any radio, or watch TV for any length of time and there will surely be some sports information that is being passed along. The fact that sports figures get paid salaries that teachers can only dream about lets us know where our priorities lie in this society. Sports consume a lot of our time and energy, and because of this, they have great influence in our culture.
There are many repercussions that are projected upon both men and women when they enter into a sport that typically isn’t thought of as gender appropriate. Some of those cultural and social stigmatisms may be abandonment by your peers, and friends questions regarding your sexuality, and even in some cases criticism as to how you are living your life. In some cases, it may lead to you not being accepted by either group, theone whose norems you are not following, of as well as the one with whom you are trying to get involved. This paper will address all of these issues and how these seemingly negative situations can, will, and are, leading to growth. It will also discuss how this is a situation where repercussions are