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The Inditex Group, By Amancio Ortega

Decent Essays

Company **
In 1963 a Spanish multinational clothing company known as The Inditex Group, was founded by Amancio Ortega in Galicia Spain. It is made up of 100 companies specializing in textile design, production and distribution. This company started out by introducing a new way of fashion, instead of offering clothing that was long-lasting at an expensive price, they offered clothing in massive varieties at affordable prices. Now Inditex owns worldly famous brands such as, Zara, Massimo Dutti, Bershka, Oysho, Pull and Bear, and Stradivarius, Tempe, Zara Home, and Uterque. These brands have gone on to become corporate owned franchises and have locations all over the world. In 1985 the company had opened 80 Zara stores in Spain alone, and …show more content…

Industry Analysis
Industry Growth
Growth for Inditex is their expansion on the web, and internationally. Since 2011 Inditex considered online sales to be a new service for customers. They are highly focused on the ongoing improvement of the commercial transaction in this particularly new channel, so customers can enjoy the same products and quality of service on line as others do in stores. Zara for one started online sales in china in September of last year and Massimo Dutti and Zara home did the same in the U.S in October of last year. The goal was to extend e-business to the markets where the company operates with actual stores. According to Bloomberg business website, the world 's largest clothing retailer, reported accelerating revenue growth after an expansion of online sales and store openings help drive a five percent profit increase last year (Jarvis, Mulier, 2015). With the decision to enter new markets and extend the reach of online sales, the company is staying ahead of most of competitors. After boosting the number of stores by five percent to 6,683 through January, Inditex plans to open as many as 480 outlets this year, including three in New York. Net sales for Inditex reached 15.9 billion

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