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The International Price Of Coffee

Decent Essays
Coffee is the second most actively traded commodity in the world market. It generates a tremendous amount of profit but distributes unequally. While the coffee farmers in Ethiopia are told that their coffee is gold, they replied in disbelief, “If our coffee is gold, then why do we get nothing?” Human being consumed more than two billion cups of coffee everyday; however, the root of the extensive coffee trade can only get paltry profits from the world market. Black Gold is a documentary about Ethiopian coffee farmers’ struggle to seek fairer prices for their products. The mainline follows a man named Tadesse Meskela, who works as a general manager for the Oromia Coffee Farmers Co-Operative Union. He traveled between developed countries and his nation Ethiopia, trying to sell Ethiopian coffee beans into a better deal in order to provide the farmers a greater profit. As the documentary reveals, the international price of coffee is established in centralize market places, which are located in well-developed cities such as New York and London. Coffee buyers and sellers make price negotiation and trade decision; coffee farmers, however, are scarcely involved in this process. According to the film, “the supply of coffee on the world market used to be regulated by the International Coffee Agreement, until its collapse in 2009. Since then, the price paid to farmers has fallen to a 30 year low.” (Black Gold 2006). Many communities in Ethiopia are mainly relying on planting coffee.
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